Let's talk about sex ... and social media. Yeah. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? Check out our new slide deck below, which you can also find on SlideShare here. The similarities are really quite striking.
Have a look, and feel free to tweet the deck (#socialsmushing) or share it on Facebook. And hey, don't feel awkward ... everybody's doing it (in more ways than one).
(Disclaimer: This slideshow contains imagery and content that may be sensitive to some viewers. Just a heads up.)
22 Social-Sexy Stats for the Sharing
Want to share some of the stats you saw in the deck? We've made it easier for you with the tweetable links below:
1) 83% of 18-29 year olds are active in social media. Tweet This (Source)
2) 70% of people ages 30-49 are active in social media. Tweet This (Source)
3) 51% of people who are 50+ are active in social media. Tweet This (Source)
4) Social networks reach 82% of the world's internet users. Tweet This (Source)
5) 700,000 new Facebook accounts are created every day. Tweet This (Source)
6) Every 60 seconds, 66,000 things are shared on Twitter, 695,000 things are shared on Facebook, and 7,000 things are shared on LinkedIn. Tweet This (Source)
7) A whopping 7 billion things are shared in social media each week. Tweet This (Source)
8) In October 2012, internet users spent 6.7 billion hours on social networking. Tweet This (Source)
9) The average person spends 7 hours, 45 minutes on Facebook per month. Tweet This (Source)
10) The average person has sex 57 times per year. Tweet This (Source)
11) 70% of men and 34% of women think about sex every day. Tweet This (Source)
12) A study from the University of Chicago Booth School of Business revealed that social networking is harder to resist than sex. Tweet This (Source)
13) 62% of people share personal news in social media. Tweet This (Source)
14) 56% of people use social media to spy on the competition. Tweet This (Source)
15) 16% of people use social media to make a date. Tweet This (Source)
16) 84% of people use social media to maintain long distance relationships. Tweet This (Source)
17) 91% of marketers see improved website traffic due to social media. Tweet This (Source)
18) 79% of marketers using social media are generating more quality leads than marketers who don't. Tweet This (Source)
21) Social media and blogs reach 80% of all U.S. internet users. Tweet This (Source)
22) 50% of businesses have successfully connected with new customers on social networks. Tweet This (Source)
How else do you think social media is like sex? (Did I really just ask that? Let's not get too X-rated in the comments, folks.)
Inbound Marketing Blog Feed
Nathalie 9:14 AM on November 07, 2012
This is not only informative but a brilliant example of an excellent communication and use of 'like' and sharing.
Awesome.
Jason Diller 9:16 AM on November 07, 2012
Very well played Hubspot.
Nice move!
@kavalonthatsme 9:22 AM on November 07, 2012
I love all these facts - but what I do not like is - Jobs are still making it hard for #WAHP to do that - they do not understand what we bring to the table - we are forced to start our own business, because people do not utilize us.
http://todaysparentpreneur.blogspot.com/
Jane Blanchard 9:42 AM on November 07, 2012
I found these facts interesting and tweeted quite a few. I have been trying for the past three months to develop my social media presence. This post points out why I must continue to do so.
Tony Moly 12:14 PM on November 07, 2012
Interesting and fun facts! Social networks are more and more affecting our life nowadays, and as online marketers, we can't just ignore them any more. I've learned a lot from this post. Thanks!
Michael Kiel 3:11 PM on November 07, 2012
Brilliant! Pamela needs a raise Hubspot!
St. Louis Internet Marketing by Leap Clixx
Pamela Vaughan 3:15 PM on November 07, 2012
Haha -- thanks, Michael, but I can't really take credit for this one besides some help finalizing the deck and drafting the blog post to house it. Most of the credit goes to my colleagues Rebecca Churt and Marta Kagan. Glad you like it though!
Michael Kiel 3:23 PM on November 07, 2012
Tell Rebecca I said hello! She was my account manager when I was with Redesign Properties
@LanceAtRedCrow 5:48 PM on November 07, 2012
Great presentation. Thanks for including the source for your stats.
Kris Angeloff 11:15 AM on November 08, 2012
#14 about businesses using social media to spy on the competition is really amazing.
I actually think that if we spend more time on our own social media campaigns than looking at the competition, we can get a lot more out of it.
Rebecca Churt 2:33 PM on November 08, 2012
@Michael Kiel - Thanks for the kudos. Hope you are well.
Rankgeek 7:39 AM on November 12, 2012
Quite an attention-catcher :D
Mike Schart 1:15 PM on November 12, 2012
This is a great article that shows you how important using social media for your marketing strategies is. And not only are tons of people using social media, but Google uses social media to rank your webpages. Social media allows you to share what you have to offer as a business. Using social media aggregators like tweetdeck can shorten the time it takes to add new content and build a larger presence on those networks.
http://su.pr/2bEn8U This is a great training seminar that can help with creating a better social media presence, and improve your internet marketing strategies.
Best Regards,
Mike