$100 million per day? That's a whole lotta moola. Are you one of the marketers contributing to that big wad of cash? Don't worry -- with smart execution, spending some marketing dollars on advertising is nothing to feel icky about. In fact, PPC in particular can be a great complement to your organic search strategy, and it can even amplify your organic results.
But if you're interested in how all that dough breaks down, the folks over at Wordstream did some thoughtful analysis and put together a very interesting infographic that highlights where all that money comes from, with an industry-by-industry breakdown. It's worth checking out. And if you want to hear something promising, when you compare these Q3 numbers to Q2, it turns out cost-per-click has gone down, and clicks and impressions are way up -- great news for marketers who are investing in Google advertising. And if you have any questions about the data, Wordstream has also published a great FAQ rundown of how the data was compiled here.
(Click infographic to enlarge.)
Did any of this data surprise you? How do the numbers break down for your particular industry?
Inbound Marketing Blog Feed
Daryl 4:50 PM on November 01, 2012
Yeah that is a hole lot of moola, but I would like ask how much of that revenue comes from marketers. I bet its a fair chunk.
Joel 5:21 PM on November 01, 2012
Google must be in monopoly of many of the revenue streams. I've noticed a horrible decrease in my revenue so that Google may have siphoned it all to their advantage.
Dallas Internet Marketing 7:21 PM on November 01, 2012
Great read, Google is really reaping money from ads.
BBA student 9:49 PM on November 01, 2012
Yes google revolutionized the web advertising.
there is really no competition for google ads program
The Truth 9:58 PM on November 01, 2012
Did you guys steal this graphic from SEOMoz?
James Reilly 6:01 AM on November 02, 2012
Very interesting, the company i affiliate for sells banner ad space and they are looking at a share of what google has. After 7 years with the same adsense account, no blackhat or anything then i get it shut down and loose my funds, that google doesn't play by its own rules anymore.
Lance C 4:56 PM on November 02, 2012
Reps from Google AdWords have contacted me twice in the past week trying to increase PPC buys for websites we developed. Is it possible that Q4 sales are lower than they anticipated?
Tom Edson 8:08 PM on November 02, 2012
Wow, that sure is a lot of money, 100 million per day.
Yes the company I work for definitely contributes towards that.
We offer
Larry Kim 8:46 PM on November 02, 2012
hi pamela - thanks so much for writing up my research. it's quite an honor! i appreciate that. thanks again.
Pamela Vaughan 4:42 PM on November 03, 2012
Sure thing, Larry. It's such a well done infographic with a lot of awesome data -- I couldn't resist!
Guillermo Ortiz 3:17 PM on November 04, 2012
Amazing how much money they generate daily. It'll be interesting to see what happens to their revenues as they expand their simple ppc programs for small businesses (ex. Google Boost). Many of these smaller businesses want to advertise but can't afford a ppc consultant or make the time to learn and do it themselves.