How Marketers Are Gearing Up for the 2012 Holiday Season [INFOGRAPHIC]

by Desmond Wong

Date

November 23, 2012 at 9:00 AM

2012 holiday marketing data statsintroductory3

This time of year is busy for everyone -- but marketers have to be a few weeks, and sometimes a few months, ahead of the game to ensure all their campaigns are ready and raring to go for the holiday season. Whether you're B2B, B2C, ecommerce, or brick-and-mortar, you've got some serious planning to do.

That's all well and good for marketers with boundless resources, but what about the rest of us? Which marketing channels should we be investing in? How are shoppers looking for us -- and hopefully finding us -- in the 2012 holiday season? Should I be optimizing for mobile, and if so, should I choose mobile email, mobile search, or something else? These are the kinds of questions we set out to answer in our latest factbook, 47 Stats for Remarkable Holiday Marketing Campaigns -- and in this infographic that pulls out some techniques that other marketers are using this holiday season.

Use the holiday marketing factbook and this infographic to learn what other marketers are doing, what consumers expect from your holiday marketing campaigns, and how you can squeeze the most results out of your marketing efforts over the next several weeks!

Top Marketing Techniques for the 2012 Holiday Season

(Click infographic to enlarge)

2012 holiday marketing stats

How are you preparing your marketing for the holiday season? Share your tips in the comments!

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