
Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it. There's the rise of Pinterest. The more visual nature of Facebook after the release of Timeline. The popularity of infographics. The general population's short attention span coupled with an overall aversion to reading. After all, a picture says 1,000 words, right?
But are your pictures saying the 1,000 words you want them to? Or are they making you look generic at best, and ridiculous at worst? That's what sometimes happens when a marketer hops onto a stock photography site for homepage photography, slide deck backgrounds, blog post images, and the like. They often end up with stock photos that are generic, impersonal, rooted in no realism of any sort, and as a result, are completely and utterly laughable. It's what marketing strategist and bestselling author David Meerman Scott refers to as "visual gobbledygook," and it's why he often recommends using images of real people (like your employees and your customers) on your website and in your marketing assets instead.
So this post is going to pull out a small sampling of some of the more ridiculous stock photography you might stumble upon in your search for the stuff that's actually good. So when you see stuff like this during your image shopping ... just keep clicking. There's plenty of legit photography and illustrations out there that mean you don't need to settle for the bland and boring.
13 Stock Photos to Never Use in Your Marketing
1) We Work Hard, But We Have Fun
Also, gravity called out sick that day.
2) I Represent an Attractive Yet Accessible Sales/Support/Customer Service Representative

These headsets they give us would be way more helpful if you didn't have to hold the mouthpiece up all day.
3) Best. Meeting. Ever.
This meeting is so awesome! And we'll always remember this time we spent together, thanks to the photographer we hired.
4) Lunch Break!
They can take away my desk, but they can never take away my love for paperwork.
5) Business People Ready to Do Important Business Things
Yes, this is how we always welcome people to our office. Our enormous, bright white, tiled office.
6) Business People Working Together
I @*)!&#$ love teamwork.
7) Business Person Carrying Briefcase

That's what business people do. Business people carry briefcases. And pens.
8) Business Person Hugging Briefcase
They can take my pens; BUT THEY CAN NEVER TAKE MY BRIEFCASE.
(Go ahead and poke fun at the laptop-hugging lady on the HubSpot homepage, but at least she's one of our own.)
9) Business Person Being Stressed

I did not need to be cc'd on this.
10) People Collaborating
Wait, you guys, what if we tried it in Courier New ...
11) Woman Is Busy
Not to be too critical, but I think a lot of your stress here is stemming from a sub-par filing system.
12) Generic Buzz Words
Stand back guys. Innovation is happening.
13) Inspiration
You sly dog, you ;-)
Bonus: "Businessman in Wheat Field With Briefcase and Balloons"

Our homework, ladies and gentlemen, is to figure out for which business this image is applicable. Aaaaand ... go!
Laurel Hartman 9:12 AM on November 30, 2012
Hilarious! Perhaps the last one belongs in a Monsanto ad (we love GMO's).
Helene 9:13 AM on November 30, 2012
There are also hilarious images like this one, with several connected cog wheels. It's supposed to represent efficiency, but a lot of them just would not spin in reality, like this one:
http://www.aliventures.com/wp-content/uploads/2010/12/cogs.jpg
Nebulas Website Design Braintree 9:14 AM on November 30, 2012
I love the guy rubbing out the 'Im' on impossible. Who would ever have thought to do that, a sly dog indeed! Next they'll be telling me that Clark Kent is Superman.
Tim Downer 9:14 AM on November 30, 2012
How funny were they?? I have actually used the receptionist with the ear piece on a website for an old cleaning business of mine, hehehe
Ellen 9:15 AM on November 30, 2012
Hilarious post! I often find myself drawing mind maps or writing inspirational words backwards on transparent lucite or glass, so those stock photos really speak to me.
Dan 9:15 AM on November 30, 2012
Haha these are awesome! I've seen quite a few people use these different photos just because they're stock...
It looks like you embarrassed quite a few sites with this one!
Lol
Jim W 9:17 AM on November 30, 2012
My company, a global ed-tech software/solutions provider, is awfully keen on using "Young Asian girl with a laptop computer." Part of me feels it's because the former director of marketing adopted a chinese baby girl, but perhaps I'm reading a bit too into things... ha. Regardless, the fact remains, that almost all our ads/collateral feature an asian girl with a laptop. DIVERSIFY, MAAAAAAAN!
Suz 9:18 AM on November 30, 2012
Lol!! I believe we have one of those happy meeting shots somewhere. My guess about the last one is that it's some statement on flexible work scheduling or remoting. We've recently had some fun with "pain" in a Thinkstock search. Go ahead, try it. Just awful. Or breast. Trying to find something tasteful for medical things in general is always a challenge. We are, however, really happy about using anything microscopic. I absolutely love germs/cells/neurons, which are often beautiful and abstract enough to be artistic.
Jane Robathan 9:19 AM on November 30, 2012
Explaining this kind of brand-treason is my daily battle to clients. Nice job!
Lorraine Robinson 9:19 AM on November 30, 2012
I too fail to see why most businesses can't just use photos of the people that ACTUALLY WORK THERE. It's much more personal. It's a complete turn off for me to see the same stock imagery, it doesn't do a good job of building trust in my opinion. The customer rep with the headset is probably the worst perpetrator. Loved the captions!
Adam 9:19 AM on November 30, 2012
Oh cmon, I was expecting to see some truly dreadful pics. Out of all the stock photos in the world this was the best you could do?
Denise 9:22 AM on November 30, 2012
The comments are what makes these. Have you ever seen the JC Penney's catalog from 1977? HI.LAR.IOUS. http://15minutelunch.blogspot.com/2007/10/strap-in-shut-up-and-hold-on-were-going.html
Talk about laughing so hard you cry...
Holly 9:24 AM on November 30, 2012
This is absolutely hilarious. If you want to see some truly bad stock photos, check out my current website--terribly outdated and the stock photos are the cheesiest (the one on our contact page is the worst). Thankfully we are under a redesign!
Christine Schaefer 9:25 AM on November 30, 2012
I disagree on the bonus picture. I think it has a good tongue-in-cheek quality to it. If positioned properly, it could totally make fun of itself for its stock quality and get a good chuckle. The photos only are limited by your imagination - with the write design and copy, even a guy in a wheat field wearing a suit and holding balloons could serve some purpose.
Geri Duncombe 9:28 AM on November 30, 2012
Thanks, made my day!
David 9:35 AM on November 30, 2012
Comedic yet professional scarecrow for hire?
Barbara Sedoric 9:38 AM on November 30, 2012
Great Friday Fun! Thanks for the amusement. Perhaps the last one has the music "Fly me to the Moon" playing in the background.
tabby 9:39 AM on November 30, 2012
Finally, some wisdom on 'Banality Unlimited' - or "Creative Stock Photocide"
Most websites flay themselves with these - and a zillion other stock [mock?] business montages - like those awful slick business suited guys engaging in endless skirmishes in the Matrix movies.
Clearly, designers need to cure themselves from this underdose of imagination.
Ritch Brandon 9:49 AM on November 30, 2012
Lol. Love these. Stock photos are sometimes necessary...but using bad stock photos gives the impression that you (or your client) is lazy and uncreative - neither of those are a good thing.
Mary 9:52 AM on November 30, 2012
I love the antiquated light bulb illustrating new ideas. It should be a CFL or LED.
Adam Singer 9:54 AM on November 30, 2012
"Businessman in Wheat Field With Briefcase and Balloons" :
Ce n'est pas un businessman
Sound in Theory 10:05 AM on November 30, 2012
Stock imagery isn't all bad I belive it is the inspiration for this http://www.youtube.com/watch?v=KhrteSZXFzM
N.B DO NOT WATCH THIS IF YOU HAVE A FEAR OF INANE GRINS.
Bill Milem 10:11 AM on November 30, 2012
Combine any of these photos with the word "AWESOME" and you have 90% of todays advertising on the web.
Murray 10:31 AM on November 30, 2012
Thanks for sharing -- most ridiculous images ever...
Rob @ buzzards-pr 10:38 AM on November 30, 2012
Caption for man with briefcase in wheat field:
"Fantastic - I've done the deal, we've bought the land, the show home will go up next week and I've already made a start on the balloons. Another 500 or so will do. Not bad for a morning's work!"
Agree with some of the comments - the pictures are quite good. It's their (possible) use as stock images that is horrendous. Don't you think?
Selena 10:49 AM on November 30, 2012
Pretty funny, but I expected way worse. There are DEFINITELY worse out there. The last was pretty darn amusing. How do you even begin to apply this to anything. Hmmmm, let's see, "Work keeping you tied to reality (in a wheat field)? Yearning to fulfill your dreams of going to the circus, amusement parks and boardwalks? Let us help with our virtual reality program. You can be in two places at the SAME time. Fascinating!"
sarmistha tarafder 10:52 AM on November 30, 2012
Wonder what would it be like if gravity did indeed call in sick one day!
Atilla Vekony 10:52 AM on November 30, 2012
Funny. I feel like I've seen them all somewhere before...
Paul DeMers 10:56 AM on November 30, 2012
I am a professional visual communicator... a professional photographer. I have 40 years corporate and commercial shooting experience. These over-lit, poorly composed, pointless, boring, generic, stock images don't work because they are fake. Viewers feel like they have been "lied to". Just like you did, most viewers actually ignore poorly made stock pictures. It is a misrepresentation, at best. If you use them, you could be missing the one chance you'll have to personally connect with and to sell to your target audience. That will be a missed opportunity. I can shoot anyone, in unique, real work situations, anywhere in the country, from 300 feet under ground to 12,000 feet overhead, with 80 million incredible, medium format, high definition pixels and controlled studio or wonderful location lighting, in less time and for less money, guaranteed, than you will spend looking for and using low quality, worthless, useless, tiny, generic JPEG pictures. My clients own all of the copyrights to whatever beautiful, high definition, unique, professional, real images I shoot for them... forever. They can use their huge, 500mb TIFF images any time they wish, as often as they wish, any way they wish, anywhere they wish, at no additional cost, to tell their very special story. If your pictures are fake, so is your message. You are losing time and money. You are not fooling anyone.
Scott 11:35 AM on November 30, 2012
What if the pictures came with your captions? Then they'd be awesome!
Dan Bischoff 11:39 AM on November 30, 2012
Funny, I once had a boss that really liked to do number 6 every day.
kirsten meyer 11:47 AM on November 30, 2012
Agree with previous comments; as someone who actually spends hours perusing stock photos for our site, I expected much worse. These honestly weren't that bad. I think it really depends on your audience and what you are trying to communicate. We actually use your example #10 (so obviously I disagree that it's an awful pic). I also find it funny that the examples used in this post as "awful" and "hilarious" are actually in my opinion much better pictures than many of the ones I've seen used on Hubspot's blog (my little ponies, anyone??!) But I am still a big fan of HS blog.
Mark Eddison 11:48 AM on November 30, 2012
Go on though, admit it... we've all used one similarly as bad at some point or another!
Mark Frisk 11:55 AM on November 30, 2012
That gal with the headset sure is popular! http://frisk.in/Skt9BZ
Alan 11:56 AM on November 30, 2012
Sure... most of the pictures are pretty corny... but they are FREE. The problem with using pictures of actual staff or customers is that you need to have them sign a legal release... same with snagging any old picture off of the internet that has not been designated as royalty free and to use as you wish. Not such a big deal for personal uses but if you are talking about commercial use you might want to have a lawyer on retainer for lawsuits that get tendered against you. There are resources where you can PURCHASE photos but of course that means you have to spend money.
Daniel 12:16 PM on November 30, 2012
In #13, the photographer had just come from a middle school photo shoot. "Okay, turn to the side, look at me, chin down, now look up, and tilt your head, a little more... now smile!"
Baz 1:24 PM on November 30, 2012
I agree with Kirsten Meyer, there's not really much wrong with these pics. The people jumping on the bandwagon with comments such as "hilarious" have a severe case of the Emperor's new clothes.
Randy 2:39 PM on November 30, 2012
Wow. You have truly enlightened me. I immediately went to my marketing VP and told her to get rid of all photos in our brochures and on our web site. Clearly lots of big text or graphics of bar charts is where its at.
Oh, BTW, I thought your graphic of a bar chart was just as lame. Really, who uses bar charts when great text will do just fine. Maybe we should switch back to wearing suits to the office as well.
In truth, can't say your email generated any interest to use your services. Bad miss. I wouldn't want a marketing company doing that for any of my businesses
Inform Digital 2:53 PM on November 30, 2012
Number ten - Poor George Clooney ...where did it all go wrong eh?
Christine Morrow 3:08 PM on November 30, 2012
Literally LOL'ed! Too funny - and definitely way too creative, they need to take it easy with those stock photos ;-)
Erika Yigzaw 3:25 PM on November 30, 2012
Rude! I love most of these pics! Or I did. In the 90s. Now we're embracing the whole flawsome trend, so we use our old stock pics as inspiration, like in this one https://www.facebook.com/photo.php?fbid=10151149486552241&set=pb.99091122240.-2207520000.1354306672&type=3&theater Sadly gravity did come to work that day. But its close. We also use lots of photos of our kids eating vegetables in our course textbooks - they can't go after us for royalties - its brilliant really.
Christine Morrow 3:30 PM on November 30, 2012
@Erika Yigzaw - at least your pictures aren't staged and didn't require hired models! Your picture shows the true environment of your company and personalities of your colleagues. Cannot be compared to the ones above! :-)
KC 3:39 PM on November 30, 2012
#12 is on EVERY website! This is so true and funny.
Matt Muncy 6:19 PM on November 30, 2012
Caption for Man /w Briefcase in Wheat Field: "It's mine! All mine! I now own Kansas!"
Danielle Spinks 6:46 PM on November 30, 2012
Most of these photos are by the same photographer. You left off Natalie and Jasper though. These two models are ubiquitous. Why oh why do businesses keep using their photos when they SO obviously don't work for all the tens of thousands of business that use them :)
Joel Milne 7:51 PM on November 30, 2012
Most of these I agree with as poor photo choices but #10 actually looks fine to me. They have some intensity and it is reasonably realistic to be all grouped together staring at a screen.
Kumar Gauraw 12:35 PM on December 01, 2012
Surely Interesting article. Very funny :-)
paul beaulieu 1:03 PM on December 01, 2012
The attractive receptionist has always bugged me. I see it on so many sites.
Erin 5:56 PM on December 01, 2012
Personal favorite was the business man grasping to his briefcase! Love it!
Campayn.com
Sue Surdam 5:57 PM on December 01, 2012
The headset customer service model needs to be retired. Having some real professional photos taken of your business would be the best way to go. It's strange how few of the big sites do have real photos, you know they could afford them. Small business could grab an edge with some nice real photos taken by a pro. I think it would be a great investment.
Courtney Holmes 11:52 AM on December 02, 2012
The stock photos that I hate the most - they are not in this post -Are the one on senior living websites - like retirement communities or in-home care. The residents are always really happy and in group photos. They just look so silly to me.
Mike 7:48 PM on December 02, 2012
Haha. I love #8.
Looks like he is about go crazy.
Albuquerque Florist 8:50 PM on December 02, 2012
The sad part is I've seen a few of these around on live websites!
Good Post!
Corporate Photography Ltd 2:10 PM on December 03, 2012
I used to run a small UK based stock library and you would be surprised how many people would send me stuff like this and ask for something similar but more British- I would always say I was unable to help!
StaffingStarr 2:12 PM on December 03, 2012
I couldn't stop laughing!!! I've used at least 2 of these - #1 and #2 for my "homemade" marketing pieces... ((blushing)) By the way, #13 is really creepy...
Michelle 3:45 PM on December 03, 2012
Those were awesome! Too funny!
JacobsReward 3:48 PM on December 03, 2012
The poor guy in #7 and #8 is having a heart attack. Somebody call 911!
James 5:30 PM on December 03, 2012
I've found about half of these in my quest for stock photography. It's hard / impossible to get good stock photos.
Janie 8:26 PM on December 03, 2012
So, I was expecting really awful. The sticky note lady and guy in the field are pretty bad (unless the copy makes them work), but most of these are just generic and boring - not "truly awful." I've seen worse. I do agree with Paul, it's more effective to use real photos if they are done well.
Randy Guzman 9:10 PM on December 03, 2012
Thanks for sharing this post.There are a lot of facts that I've been searching for a long time.
Danusia 5:54 AM on December 04, 2012
Love it. Made me chuckle because I have seen these used before - LOTS! Keep up the good work HubSpot, pointing out our failings as marketeers :-)
Jen Kloter 9:25 AM on December 04, 2012
He's out standing in his field. Or whatever!
Lauren Cook 9:57 AM on December 04, 2012
Oh no! I'm sure we've used some of those. :-p
Rena 10:25 AM on December 04, 2012
The funniest part is YOUI! The images are awful but your descriptions are hilarious!!!!!
Susan 10:54 AM on December 04, 2012
Misleading title. These are neither hilarious nor truly awful. They are generic and boring. Very different.
While I understand this makes it too cookie cutter, companies don't want to spend money on real photographers so they use these stock options which are nice and safe. They are like dentist ads on the subway.
Paul 11:20 AM on December 04, 2012
Lots of fun here granted, but no real solutions. Maybe you can point us in the right direction to solve this as a small business? It's hit a pain point for me as I'm challenged with finding relevant imagery for a website re-design at present.
Often, it's simply out of the hands of a company with a tiny marketing budget to afford a professional photographer. They seem to charge exorbitant fees, or where do you search for that amateur who's all fair and good when it comes to your cousin's wedding, but what about handling photos in a complex technical workshop?
So sometimes, paying stock photos is the only way to go. But where can you look for some that are novel and rarely used?
And saying 'just take some photos of your own team to make it personal' just doesn't cut it. Have you ever been flooded by requests by colleagues who really want their photos to be taken? I doubt it.
My prospective customers aren't really bothered about our nice reception area and what our commercial vehicles look like. They want images that reflect how we've helped those who share their profile, with an environment or scenario that reflects what they encounter on a daily basis. So where do you get these type of images from???
Julia 3:01 PM on December 04, 2012
Lot of attractive images, I like their expression. It really describe how fun they are with their work.
Charles Miske 4:28 PM on December 04, 2012
Love the balloon dude. And the stickies
Miles Design 4:40 PM on December 04, 2012
You forgot to include the perfect racially segmented consulting group!
Cassie 6:28 PM on December 04, 2012
See what you are getting at, but firstly, stock photography is affordable for small businesses, and secondly I think sometimes its easy to look at these things from the perspective of people who aren't working in conservative office environments. I thought this blog was a bit judgemental and even condescending given your customer base - not your best.
JRVogt 10:53 PM on December 04, 2012
The last image would be applicable for the head of the marketing/advertising team for the movie, "UP".
Keith 3:19 PM on December 05, 2012
Commenters who feel there's nothing wrong with these images because they're safe and cheap are missing the point. These images (and many others like them) have become cliches. They're so overused as to mean nothing. Are we to believe these people really work at your company? That your meetings are youthful, energetic and multicultural? That your customer service staffers are all pretty and eager to serve? No one is being fooled and it hurts the company's message and brand.
Ken 10:12 PM on December 05, 2012
I have a client who just loves their "branding" and wont let us change it no matter how hard we try.
The key part of their "branding" is the most awful stock image of people standing around. The entire image is dated by what they're wearing and is just totally meaningless.
On top of all that, the same awful image is seen elsewhere all over the web.
Chris 2:26 AM on December 06, 2012
If you fancy a laugh, go to Google Images, and search each of the above images using the URL.
That returns a list of quite a few sites actually using the above images.
There is actually nothing wrong with using Stock images, but as for most things in life, there is a right time and a right place. There is however a problem with using stock images as the main identity of your buisness/corporation, or blatantly pretending to be something you are quite obviously not.
Alistair Williams 8:41 AM on December 06, 2012
Please can I use all the images you have on this blog post. I could really use some good graphics! ;)
In all seriousness this is going to be part of the differentiation challenge. How to produce visuals without investing too much time.
Dave from Knockout Games 9:25 AM on December 06, 2012
Like it! It's a knockout selection... These are great images of a clinically perfect workforce with perfectly ironed clothes, white teeth, groomed and no pimples! Don't they eat doughnuts? ... I imagine that's what Apple Inc is like!
Keith 9:28 AM on December 06, 2012
@Dave, trade the suits for jeans and you'd Apple!
Bruce 1:31 PM on December 06, 2012
Final Image:
'Fun or Work I'm such a dedicated employee to I just can't decide! I'm just so PASSIONATE about my job and employer!'
Or maybe:
'Balloons or briefcase which cliche to go for!'
Nice post thanks for sharing these TEDIOUS corporate cllches are the bane of many designers, especially the down trodden in-house ones! I think I have been instructed to use most of those!
Kim 2:12 PM on December 06, 2012
Caption for photo:
"Now, according to Apple maps, I just grab the balloons and I'll float to my destination."
Gaelle Scohier 5:07 PM on December 06, 2012
"sub-par filing system" - How funny! Maybe if she considered using a Virtual Assistant, she wouldn't have to cover herself in post-its!
Heidi Kenyon 7:31 PM on December 06, 2012
Does anyone know of a stock site that features more "real"-looking people? People with imperfections, cluttered kitchens, ragged landscaping?
Feltörés 11:41 AM on December 07, 2012
Haha, these are pretty awful however I have stumbled upon a few worse pictures on random sites.