Step 1: Summarize Your Goal

The first step is to write down a summary of what your goal is. Goals are not always clear for marketers, so this may be harder than it seems -- but forcing yourself to verbalize it here lends clarity that you'll find immensely helpful. I recommend you set a numbers driven goal in the orange box, and then use the white box to explain it a bit more.

If you can't come up with one now, leave it blank momentarily and come back to it once you've completed the worksheet -- you might find you have an easier time of it, as the template helps you figure these things out.

(Note: This example has our company name and logo -- you, of course, would swap this out for your company's!)

Step 2: Categorize Your Goal

We've found that most marketers need to do one of three things: get more visitors to their site, get more visitors to convert into leads, or get more leads to convert into customers. When you click on the right of the white box in your template, this drop down will appear:

Use the drop down menu to select which best describes your current situation.

Step 3: Set a Specific Numerical Goal

Now that you've narrowed down your goal, it's time to set a value to work towards -- this can be the hardest step of all, but this template should make it easy! If you're new to inbound marketing or are not sure what you should be aiming for when setting your goal then use ONE of the THREE calculators in this step. It will help give you an idea of what you should be working towards.

As an example, let's say I am new to marketing but I know that I need to focus converting more of my traffic into leads. I'd use the second calculator you see here, outlined in orange, like so:

I just insert my average monthly site visits -- let's just say 10,000 visits -- and my current visit-to-lead conversion rate. Once I add in those two numbers, the rest is completed for me and I now know exactly how many leads I should strive to generate!

Step 4: Select a Completion Date

A goal is just a dream until you add a deadline. Select the length of time you think it will take to reach your goal. This will help you figure out how aggressive you need to be with your marketing efforts.

Step 5: Commit the Time

Now that you got all aggressive (it's okay, we kind of encourage you there) it's time for a reality check. Of course we would all love to see huge growth in short periods of time, but are you able to commit to putting in the hours it takes to achieve your goal? By selecting how many hours a week you can work -- really work -- on inbound marketing, you're setting another smaller goal that helps your marketing dreams become reality. This personal goal is something to be mindful of and work towards reaching every week.   

Step 6: Be Aware of Potential Obstacles 

There are always going to be things that may stop us from reaching our goals. State those now so you're aware of them, can start planning ways of getting around them, and prevent them from turning into excuses for not reaching your goal. Preparing for the hurdles now will make it that much easier to reach your marketing goals in 2013!

With a clear goal and a timeline, you can start to put together a strategy to make 2013 your best year yet. Just don't forget the most important part of any goal strategy ... planning the celebration when you reach your goal! And then, of course, remember to use this worksheet to help you set another goal, and then another, and, well, you get the idea.

Have you set your marketing goals for 2013 yet? Share what you're going to be tackling in the new year!

Image credit: vaula