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    January 14, 2013 // 4:45 PM

    8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

    Written by Hannah Fleishman | @

    all stars introductory3

    Are you ready to build your dream team of inbound marketers? Definitely! Do you know what roles to fill and how to find the best man for the job? Maybe not. Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable.

    Just recognizing that you need to invest in inbound marketing is step one. The next step to achieving "remarkable" is assembling an all-star cast of marketers -- the ones you'd send to the championship game.

    So how do you get this killer line-up? How do you spot the Jordan in a sea of Bulls? The following ready-made job descriptions are a great start to finding your key players. Ideally, candidates will meet these requirements and have prior experience or interest in your industry. What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! Okay, well maybe you can't afford to be that picky. A flair for your product or service is a plus, but it shouldn't necessarily be a deal breaker.

    Check out these pre-packaged job descriptions to know what skills are deal breakers for your new and improved marketing dream team. And feel free to adapt, modify, and use them in your own search for your next all-star marketing team members.

    1) Social Media Manager

    Have you heard? According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter . I f you aren't one of those businesses, it's time to ramp up your social media efforts. And to do so, you need a social media manager who not only knows social media platforms like they know the alphabet, but who also knows how to develop strategies for various social networks, track the right metrics, and integrate the best tools and practices on those platforms. 

    Job Description: 

    Do you tweet, share, and post to social media in your sleep? Do you know what it takes to grow an online community? We're looking for a social media manager to manage, leverage, and grow our online social media accounts by implementing strategies and tactics that improve our social media presence .

    The ideal candidate will have ...

    • Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.
    • The ability to communicate on social platforms in a consistent, on-brand voice.
    • Experience using social media analytics tools and the ability to tweak social strategies based on findings.

    Responsibilities Include:

    • Managing all social media platforms for the business.
    • Creating and evaluating social media strategies.
    • Monitoring, responding to, and communicating with the online community.
    • Developing new methods to engage consumers on social platforms.
    • Growing the company's social media reach .

    2) Blogger/Blog Manager

    Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? If you aren't taking your blogging seriously enough, now would be the time to get serious. And hiring a dedicated blogger or blog manager is crucial in creating remarkable content. You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across day-to-day posts. An ideal blog manager will understand your buyer personas so well that published content addresses their needs, wants, and problems.

    Job Description: 

    We are seeking a savvy wordsmith to join our blogging team. Candidates must have a knack and love for writing and a comprehensive understanding of the industry. The blogger will be expected to sustain and develop the company's voice across all blog content. 

    The ideal candidate will have …

    • A passion and strong understanding of the industry and our business' mission.
    • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
    • An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics.
    • Excellent organizational skills to work independently and manage projects with many moving parts.
    • 2-3 years of marketing and content creation experience.

    Responsibilities Include:

    • Writing various types of articles on a wide range of topics for our blog.
    • Providing feedback to other contributors, and editing other writers’ content.
    • Optimizing content for search engines and lead generation .
    • Contributing to long-form content projects such as ebooks.
    • Conducting analytical projects to improve blog strategies/tactics.
    • Growing blog subscribers and expanding the overall blog's reach.

    3) SEO Manager

    According to research from GroupM UK and Nielsen , 94% of all clicks in search engines are on organic results . That means keywords are your new best friend ... or the right SEO manager. Your future SEO manager should be obsessed with checking and tweaking your keyword strategy. Moreover, they should be able to develop a solid keyword strategy from scratch if need be. They should also be able to execute strategies and tactics to improve your off-page SEO such as building inbound links . A valuable SEO pro will keep up-to-date with SEO blogs and best practices, through resources like SEOMoz and Google Webmaster Tools. 

    Job Description: 

    We are seeking a skilled, analytical SEO manager to join our team to develop new keyword strategies that will improve our organic search rankings, drive more traffic, and generate new inbound links from high-authority websites. Do you love SEO and staying ahead of the game on SEO best practices and developments? Are you looking to exercise your search talents? Then this is the job for you!

    The ideal candidate will have ...

    • 2 years prior professional experience in SEO.
    • An analytical mind with the ability to evaluate and tweak approaches based on a comprehensive understanding of our business' goals.
    • Excellent organization and planning skills to work independently on strategies, as well with a team.

    Responsibilities Include:

    • Developing and implementing keyword strategies to increase ranking and traffic.
    • Evaluating and altering strategies based on a comprehensive understanding of analytics.
    • Practicing white-hat, honest, and creative SEO tactics.
    • Building and executing link-building strategies to enhance off-page SEO.

    4) Email Marketer 

    When it comes to email marketing, there's quite a lot of moving parts. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Add that on top of making sure your emails are CAN-SPAM compliant , optimizing for mobile devices, nailing timing and frequency, segmentation, personalization, and crafting great email copy (just to name a few), and you've got quite a few email marketing ducks to put in a row. With so many email obstacles, you really need a professional on the job to make sure your emails are being delivered, opened, and clicked on. Or you need someone to figure out why they aren't being delivered, opened, and clicked on. An email marketer will get jazzed up about fixing and optimizing a top-notch email marketing program.

    Job Description:

    Do you have a knack for getting the right emails into the right inboxes, at the right times? Do you live to see those open and clickthrough rates climb higher and higher? We're seeking an expert email marketer to join our team. You'll be expected to develop and track email campaigns to ultimately increase our business' email marketing success. 

    The ideal candidate will have ...

    • 2-3 years of experience in email marketing.
    • A comprehensive understanding of the industry's best email practices.
    • Excellent understanding of email marketing concepts and metrics such as Sender Score , deliverability, and sender reputation.
    • Experience with ReturnPath's tool .

    Responsibilities Include:

    • Managing email campaigns from start to finish, including planning, testing, evaluating, and reporting.
    • Developing and optimizing lead nurturing campaigns.
    • Segmenting contact lists and personalizing emails based on recipients' interests and needs.
    • Optimizing email for mobile devices.
    • Keeping up to date with practices and standards in the email marketing industry.
    • Growing our email list organically , not through bought or rented lists.

    5) Marketing Offers Manager/Content Strategist

    Marketing offers and content are the backbone of inbound marketing, serving as the fuel for all your inbound marketing strategies, including email, social media, search, lead generation, etc. Without marketing offers, your website visitors would have no reason to convert on your website and provide you with the contact information you need to segment, nurture, and close them into customers. Marketing offers can include everything from educational ebooks, to webinars, to free trials -- and the list goes on. Designing and creating this type of content is time consuming and specialized. Time to call in a new member of your dream team!

    Job Description:

    Do you love creating content? Do you love providing prospects and customers with information and tools they value? We're seeking a marketing offers content creator to join our marketing team. You'll have the opportunity to develop content such as ebooks, kits, webinars, etc. from scratch to help us convert visitors into leads ... and leads into customers!

    The ideal candidate will have ...

    • 2-3 years of marketing and content creation experience.
    • A love and knack for writing both brief and in-depth content.
    • A strong understanding of the industry's ins and outs.
    • Content samples that demonstrate writing skills.
    • Some basic design skills using tools like PowerPoint, Photoshop, and InDesign.
    • Excellent independent and team collaboration skills.

    Responsibilities Include:

    • Writing instructional content including ebooks, templates, whitepapers, etc.
    • Designing and tweaking layouts for ebooks, templates, whitepapers, etc.
    • Planning and producing webinars.
    • Creating and optimizing landing pages through A/B testing .
    • Understanding and creating content that aligns with our buyer personas' interests and needs.
    • Developing new types of content and offers from scratch to address problems or gaps in our content strategy.

    6) Product Marketer

    Whether you manufacture lawn mowers, sell software, or provide bowling lessons, y our customers are customers because your product or service makes a difference in their lives. That's pretty special. Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how your products and services fulfill their needs.

    Job Description:

    We're seeking a product marketer to create marketing and sales collateral that demonstrates the benefits, features, and value of our products/services to our target audience. We need someone on our team who can conduct message testing, competitive research, and position our products/services in a way that effectively caters to our buyer personas.

    The ideal candidate will have ...

    • 2-3 years of experience in marketing or sales.
    • A strong understanding of the product and customer.
    • Excellent communication skills, and the ability to sell.
    • Strong written skills.
    • Some basic design skills.

    Responsibilities Include:

    • Managing all marketing for our various product and service offerings.
    • Working closely with the appropriate product managers to launch new products.
    • Creating content that helps articulate the value of our products/services.
    • Working closely with product research, sales, and services teams to gather information about and understand the market needs for the product.
    • Managing the product pages of our website.
    • Providing detailed information, training, and product marketing collateral to sales reps and other departments regarding your products/services.

    7) Paid Search Manager

    So once you've hired your SEO manager, who are they going to hang out with? They need someone to eat lunch with so they can bicker over organic vs. paid search , right? While you may be building up your inbound marketing team, paid search strategies, in moderation, can help you grow and scale your search marketing efforts. And a paid search manager is exactly what you need to cover all your bases on the search front. Paid search can be a great complement to your organic search efforts, just as long as it's not your only foray into search marketing. And because PPC can involve a lot of day-to-day maintenance, you really do need a professional.

    Job Description: 

    We are looking for an experienced paid search manager to plan and manage all our paid search campaigns. Do you get jazzed up about PPC strategies? Do you know when a display ad works, and when it doesn't? Then this could be the job for you! 

    Ideal candidate will have ...

    • 2-3 years of search engine marketing experience.
    • Strong Google AdWords experience (certification is a plus).
    • General PPC optimization experience.
    • Bid management tools experience.
    • Fluency in analytics tools such as Google Analytics, etc.

    Responsibilities Include:

    • Planning and implementing paid search campaigns.
    • Tracking, tweaking, and evaluating paid search strategies.
    • Reporting on paid search metrics.
    • Tracking Google AdWords analytics.
    • Communicating progress with the marketing team.
    • Optimizing marketing spend on paid search.

    8) Marketing Operations Manager

    You know how every group of friends has that one person who serves as the glue holding everyone together? Every marketing team needs glue, too. Reflective, analytical, strong, strategic Gorilla Glue. Marketing operations professionals are charged with m onitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals. Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing ." Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole.  

    Job Description:

    We're seeking a marketing operations manager to lead our marketing team toward executing synchronized, effective, and strategic practices. You will oversee all segments of the marketing department to ensure consistency and communication across roles, as well as to keep the mission and evolving goals of the company in the top of marketing's mind.

    The ideal candidate will have ...

    • B.S. degree in business, marketing, finance, or similar concentrations.
    • A minimum of 3 years of experience in marketing.
    • Prior experience in a managerial position (a plus).
    • Excellent problem-solving skills and the ability to lead a team effectively.
    • Ability to think analytically and strategically.
    • Experience with CRM systems , such as Salesforce.

    Responsibilities Include: 

    • Managing marketing team meetings and planning sessions,
    • Working with the sales team and sales operations managers to achieve sales and marketing alignment.
    • M onitoring, measuring, and analyzing the effectiveness of marketing initiatives.
    • Constantly working to optimizing efficiencies to make the marketing team work better for the company as a whole.

    So ... are you ready to assemble your dream team? Keep these roles and skills on your radar as you take your marketing to the next level. Once they've made it on your radar, check out these interview questions and candidate screening best practices from the HubSpot CMO himself to help weed out the best of the best. 

    What other qualifications would you add to these job descriptions?

    Image Credit: hiabba

    Topics: Inbound Marketing

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