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    March 11, 2015 // 8:00 AM

    10 Marketing Job Descriptions to Recruit and Hire an All-Star Team

    Written by Hannah Fleishman | @

    marketing-job-hiring
    Are you ready to build your dream team of inbound marketers? Do you know what roles to fill and how to find the best people for the job? Hiring inbound marketers is fairly new and uncharted territory for many businesses straying from traditional marketing and adopting more inbound-driven, web-based marketing tactics.

    Just recognizing the need to invest in inbound marketing is step one. The next step is assembling an all-star cast of marketers -- a team of lean, mean, digitally fluent, content-creating machines to take your marketing to the next level.

    So how do you acquire this killer marketing line-up? How do you spot the Jordans in a sea of Bulls? These 10 core marketing job descriptions are a great start to finding your key players. And if that's not enough ... 

    Download our full collection of 37 marketing job descriptions to grow and expand your inbound team even further.

    Feel free to adapt, modify, and use them in your own search for your next all-star marketing team members. 

    10 Core Job Descriptions to Build an All-Star Marketing Team

    1) Inbound Marketing Manager Job Description 

    If your marketing department is just starting to make the shift to an inbound approach, it's possible you'll still need to prove the success of your inbound marketing program. If this is the case, you'll likely be looking to hire an all-in-one inbound marketer -- someone who can build and grow your inbound marketing strategy from the ground up. Look for someone who is very self-motivated and versatile ... and gets stuff done. And if you're still trying to convince your boss to to make the shift to inbound in the first place, download these 100 stats, charts, and graphs to help you get inbound marketing buy-in.

    Job Description:

    We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.

    Responsibilities:

    • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
    • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
    • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
    • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

    Requirements:

    • BA/BS degree or equivalent work experience.
    • Some past experience in marketing preferred.
    • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
    • Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
    • Bonus skills: HTML/CSS, Adobe Creative Suite.

    2) Social Media/Community Manager Job Description 

    Have you heard? According to Social Media Examiner's 2014 Social Media Marketing Industry Report92% of all marketers indicated that their social media efforts have generated more exposure for their business. So if you aren't yet using social media marketing to your advantage, it's time to start. And to do so, you need a social media manager who not only knows social media platforms like they know the alphabet, but who also knows how to develop strategies specific to various social networks, track the right metrics, and integrate the best tools and practices on those platforms. 

    Job Description: 

    Do you tweet, share, and post to social media in your sleep? Do you know what it takes to grow an online community? We're looking for a social media manager to manage our social media accounts by implementing strategies and tactics that grow our followers, engage and retain them, and help convert them into leads, customers, and active fans and promoters of our company. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.

    Responsibilities:

    • Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
    • Create shareable content appropriate for specific networks to spread both our brand and our content.
    • Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
    • Run regular social promotions and campaigns and track their success (e.g. Twitter chats, LinkedIn discussions, etc.).
    • Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
    • Drive consistent, relevant traffic and leads from our social network presence.
    • Explore new ways to engage and identify new social networks to reach our target buyers.
    • Track, measure, and analyze all initiatives to report on social media ROI.

    Requirements:

    • BA/BS degree or equivalent work experience.
    • Active and well-rounded personal presence in social media, with a command of each network and their best practices.
    • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
    • Proficiency in using social media software (e.g. HubSpot's Social Inbox) to monitor social media conversations. You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations.
    • Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging.       

    3) Blog Manager Job Description 

    Did you know that, according to HubSpot's 2014 State of Inbound Reportmarketers who have prioritized blogging are 13x more likely to enjoy positive ROI? If you aren't taking business blogging seriously enough, now would be the time. And hiring a dedicated blogger or blog manager is crucial in creating remarkable content. You need someone who is not only a great writer and editor, but who can also keep your brand's voice consistent across daily published content and understand how to use your blog to generate qualified traffic and leads for your business. An ideal blog manager will understand your buyer personas so well that published content addresses their needs, wants, and problems.

    Job Description: 

    We are seeking a savvy wordsmith to join our blogging team. Candidates must have a knack and love for writing, a comprehensive understanding of the industry, and experience in blogging to achieve business goals. The blogger will be expected to sustain and develop the company's voice across all blog content. 

    Responsibilities:

    • Writing various types of articles on a wide range of topics for our blog.
    • Providing feedback to other contributors, and editing other writers’ content.
    • Optimizing content for search engines and lead generation.
    • Contributing to long-form content projects such as ebooks.
    • Conducting analytical projects to improve blog strategies/tactics.
    • Growing blog subscribers, converting visitors into leadsand expanding our blog's overall reach.

    Requirements:

    • A passion and strong understanding of the industry and our business' mission.
    • Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
    • An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.
    • Excellent organizational skills to work independently and manage projects with many moving parts.
    • 2-3 years of marketing and content creation experience.

    4) Content Marketing Manager Job Description

    Marketing offers and downloadable content are the backbone of inbound marketing, serving as the fuel for all your inbound marketing strategies, including email, social media, search, lead generation, etc. Without marketing offers, your website visitors would have no reason to convert on your website and provide you with the contact information you need to segment, nurture, and close them into customers. Marketing offers can include everything from educational ebooks, to webinars, to free trials -- and the list goes on. Designing and creating this type of content is time-consuming and specialized. Time to call in a new member of your dream team!

    Job Description:

    We are looking for a prolific and talented content creator to write and produce various types of downloadable content and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.

    Responsibilities:

    • Create 1-2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.).
    • Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers.
    • Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
    • Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
    • Convince others that your creative ideas are worth investing time and effort in. This role is at the core of the marketing team, and others will rely on your work every single day.

    Requirements:

    • BA/BS degree or equivalent working experience.
    • Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.).
    • Past experience building audiences either online or offline.
    • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
    • Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign). 

    5) SEO Manager Job Description

    According to research from GroupM UKand Nielsen, 94% of all clicks in search engines are on organic results. That means keywords are your new best friend ... or the right search engine optimization manager's at least. Your future SEO manager should be obsessed with checking and tweaking your keyword strategy. Moreover, they should be able to develop a solid on-page SEO strategy from scratch if need be. They should also be able to execute strategies and tactics to improve your off-page SEO, such as building inbound links. A valuable SEO pro will keep up-to-date with SEO blogs and best practices, through resources like Moz and Google Webmaster Tools. 

    Job Description: 

    We are hiring a talented SEO manager to join the marketing team. You will be responsible for identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom (branded) of our marketing funnel.

    Responsibilities:

    • Manage both on-page SEO and off-page SEO for the company.
    • Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
    • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
    • Stay up-to-date with the latest trends and changes with SEO and major search engines.

    Requirements:

    • BA/BS or equivalent working experience.
    • Thorough knowledge of search ranking and optimization factors and key algorithm updates.
    • Proficiency in web analytics software and keyword tools.
    • Experience with data-driven SEO analysis and optimization.
    • Excellent written and oral communication skills.

    6) Email Marketing Manager Job Description 

    When it comes to email marketing, there are quite a lot of moving parts. On top of making sure your emails are CAN-SPAM compliant, you also have to optimize for mobile devices, nail timing and frequency, organize your segmentation and personalization strategy, and craft great email copy (just to name a few). With so many email obstacles, you really need a professional on the job to make sure your emails are being delivered, opened, and clicked on. Or you need someone to figure out why they aren't being delivered, opened, and clicked on. An all-star email marketer will get jazzed up about optimizing and building a top-notch email marketing program.

    Job Description: 

    Do you have a knack for getting the right emails into the right inboxes at the right times? Do you live to see those open and clickthrough rates climb higher and higher? We're seeking an expert email marketer to join our team. You'll be expected to develop and track email campaigns to ultimately increase our business' email marketing success. 

    Responsibilities:

    • Grow our email list organically, not through bought or rented lists.
    • Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
    • Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
    • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
    • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
    • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

    Requirements:

    • BA/BS or equivalent working experience.
    • Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
    • Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
    • Proficiency in email marketing and marketing automation technology.
    • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
    • Excellent writer and communicator (in both the written and verbal form).

    7) Product Marketing Manager Job Description

    Whether you manufacture lawn mowers, sell software, or offer bowling lessons, your customers are customers because your product or service makes a difference in their lives. That's pretty special. Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how your products and services fulfill their needs. 

    Job Description:

    As a product marketing manager, you will be a leader on the team responsible for telling the world (and company) the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.

    Responsibilities:

    • Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
    • Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
    • Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.
    • Speak and present both internally and externally to promote the story of our product.
    • Measure and optimize the buyer journey as it relates to product feature adoption and usage.

    Requirements:

    • BA/BS degree or equivalent working experience.
    • Past experience in digital marketing, product marketing, and/or product management.
    • Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role.
    • Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
    • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the center of our entire organization, constantly interacting with teammates and prospects.

    8) Paid Marketing Manager Job Description

    While you may be building up your inbound marketing team, paid marketing strategies, in moderation, can help you grow and scale your organic inbound marketing efforts. And a paid marketing professional is exactly what you need to cover all your bases, since paid marketing tactics like pay-per-click (PPC) advertising and retargeting can involve a lot of day-to-day maintenance.

    Job Description:

    We are seeking a paid marketing manager to help acquire new leads and customers through online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.  

    Responsibilities:

    • Manage the strategy and setup of all paid campaigns.
    • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
    • Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
    • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
    • Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
    • Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

    Requirements:

    • BA/BS or equivalent working experience.
    • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola.
    • Excellent communicator with the ability to sell and convince. You will manage all relationships with vendors and ensure we get the most efficient cost possible.
    • Experience handling marketing budgets and forecasting/reporting results.

    9) Public Relations/Media Relations Manager Job Description

    That's right! One of the oldest marketing tactics, public relations is still alive and kicking -- even within inbound marketing. But to make sure you're executing a modern public relations strategy that's not stuck in the dark ages, you need a modern-day public relations manager ...

    Job Description:

    We are seeking a media relations manager to play an integral role in public/media relations, corporate communications, and content creation for our company. 

    Responsibilities:

    • Connect with influential media outlets and journalists to place stories about company news and other initiatives.
    • Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
    • Create content regularly to grow the company’s footprint (press releases, corporate announcements, and creative content like SlideShare presentations).
    • Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns.
    • Establish a sustainable, strategic approach to PR based on adding value to media outlets and event managers, not just asking for it.

    Requirements:

    • BA/BS degree or equivalent working experience.
    • Past experience in public relations, corporate communications, content marketing, or relationship management.
    • Skilled in creating, editing, and promoting written and visual content.
    • The ability to work and thrive in a fast-paced, rapidly changing work environment.
    • Ideal candidate will have experience pitching, crafting, and placing content externally through guest blogging or op-ed development and experience with event management and sponsorships.

    10) Marketing Operations Manager Job Description

    You know how every group of friends has that one person who serves as the glue that holds everyone together? Every marketing team needs glue, too. Reflective, analytical, strong, strategic Gorilla Glue. Marketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals. Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something we at HubSpot have grown fond of calling "SMarketing." Marketing operations staff make projections about the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole.  

    Job Description:

    As a marketing operations manager, you will work to create scalable processes that ensure best practices in lead generation and database management. You will also conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. You will be working in a fast-paced environment managing multiple projects at once.

    Responsibilities:

    • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
    • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
    • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
    • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
    • Monitor and maintain data quality within the marketing database.
    • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

    Requirements:

    • BA/BS or equivalent working experience.
    • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
    • Proficiency in marketing automation systems (e.g. HubSpot) and integrating those systems with other technologies.
    • Ability to manage multiple projects at the same time in a fast-paced environment.
    • Technically capable, excellent communicator, and a desire to improve processes.

    So ... are you ready to assemble your dream team? To fill out your team even more, download our full collection of 37 marketing job descriptions here

    Keep these roles and skills on your radar as you take your marketing to the next level. Then check out these interview questions and candidate screening best practices from HubSpot's CMO himself to help weed out the best of the best.

    Editor's Note: This post was originally published in January 2014 and has been updated for accuracy and comprehensiveness.

    free marketing job description templates
      free marketing job description templates

    Topics: Inbound Marketing Hiring

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