We've all committed marketing offenses. Hopefully nothing bad enough to get yer arse canned, but you know, people mess up. But sometimes there are offenses so egregious, so blasphemous, so INCREDIBLY REPREHENSIBLE that we just can't help but ... make a content visualization about it.
Whatever, we're marketers, that's what we do.
To put these marketing sins into perspective, we organized them into the 9 circles of marketing hell -- our own little spin-off of the literary classic, Dante's Divine Comedy, better known as Dante's "Inferno." Muaaahahaha. Take a look at the 9 marketing sins that could land any of us in an eternity of fire and brimstone, and most importantly, the tedious, sometimes torturous punishments that we'll have to endure for committing these sins!
The 9 Circles of Marketing Hell
Circle 1: Creating Ugly Content
You know the stuff, it's hard to consume, with giant chunks of long text, and no images or formatting to break it up.
The Punishment: You only get two colors to play Draw Something with: brown and gray. And you have to play uninterrupted, for the rest of eternity, with sound effects on.
Circle 2: Being Boring
The internet is full of stuff, stuff, stuff. The last thing we need is something unremarkable and unoriginal that puts an audience to sleep.
The Punishment: Clean up the entire internet. Read every single word of every single page that's published, and filter out the low-quality content.
Circle 3: Not Monitoring Social Media
People are using social media to communicate with you -- for customer service, research, and sales -- whether you like it or not. Don't leave 'em hangin'.
The Punishment: You have to personally respond to every angry customer complaint that comes through social media, for every brand in the world.
Circle 4: Bad Automation
You know when you get the same push notification 3 times in 3 seconds? Emails that are clearly sent from a workflow you shouldn't be on? One of the thousands of tweets automatically sent out to the Twittersphere. Yeah, you know what I'm talking about ...
The Punishment: Every time a message is automatically sent to the wrong recipient via email, social, or mobile, Lou Bega's "Mambo No. 5" plays while someone flicks you in the ear.
Circle 5: Bad Targeting
Hi [FIRSTNAME], Are you interested in buying more cat food? ... said the email to the dog owner. Major faux pas.
The Punishment: You have to listen to a never-ending sequence of poorly constructed sales pitches for products and services you don't need.
Circle 6: Misleading Messaging
Don't dupe people into clicking your blog post, email, call-to-action, or anything else with tricky copy that promises something you don't deliver.
The Punishment: If you pull the ol' bait & switch on people, you get to spend eternity swimming in a pile of rotting fisherman's bait. Gross.
Circle 7: Copyright Infringement
Copying and pasting someone else's content, without permission, and with no credit given (not to mention an inbound link) isn't just bad internet etiquette, it's bad marketing that results in duplicate content for which you'll be punished in the SERPs.
The Punishment: All the bad internet content being filtered out of the second circle will come to you, which you must copy word for word on a blackboard, using your nails as chalk.
Circle 8: Email Spamming
I've said it before, and I'll say it again. Email inboxes are sacred. Oh, and also, email spamming is illegal. Double whammy!
The Punishment: You will, literally, eat and sleep SPAM. The only food you'll have to eat will be canned SPAM, and your bed will be a fluffy, SPAM-tastic mattress, pillow, and blanket.
Circle 9: Interruptive Marketing
There's a lot you can do to annoy your audience, contacts, and even your fellow marketers, but nothing's more annoying than interrupting someone's day. To sell them something. That they probably don't want, anyway.
The Punishment: You'll be engaged in an eternity-long slap bet in which, at any point and with no warning, someone will come out and slap you across the face. You will live in constant fear of impending and inevitable slaps.
What other sins would you add to this marketing inferno?



Jeff Pollock 1:27 PM on January 17, 2013
#7 is painful =( I've got a headache just thinking about scratching nails into a keyboard for the rest of eternity.
Emma Forsberg 1:33 PM on January 17, 2013
thx for the earworm Angela, Pamela, Sandra and Rita!
Corey Eridon 1:34 PM on January 17, 2013
Haha I know, sorry, @Emma. That was cruel.
Ariel 1:37 PM on January 17, 2013
I think that God might disagree that bad marketing is blasphemous... Other than that, great post!
Bogdan 2:30 PM on January 17, 2013
Sweeeet :)How about this: Never plagiarize someone else's original ideas and content, even if you have better writing skills.
Punishment: Search the internet, for all plagiarized content and replace it with your own original one :)
Simeon Howard 4:16 PM on January 17, 2013
I have to thank you for writing the funniest thing that I have read all day. You need to create new cult of good marketing and declare yourself the prophet.
I'll be over here practicing my chanting until you're ready to get started.
Corey Eridon 4:29 PM on January 17, 2013
Thanks, @Simeon :-P I was in a silly, hyperbolic mood.
Tom Parker 5:50 PM on January 17, 2013
LOL! I love it! There is so much creativity in this, being humorous, but containing so much 'serious' truth!
Tanya Smith 8:15 PM on January 17, 2013
OMG, I feel like I've been to this place before...and thankfully, I woke up. Lol. Great fun and right on point on how not to be a good, angelic marketer!
fietrah mahendra 4:14 AM on January 18, 2013
lol, this is a good one :D
#7 is sounds trully painful
Susan Wowe 9:26 AM on January 18, 2013
Bookmarked this page, will mention it in my website.
Kourtney Burrows 1:02 PM on January 18, 2013
These are all something to be conscious of. Thanks for the funny puns!
Timothy Reeves 2:38 PM on January 18, 2013
Guilty of at least one, I feel the heat..
Tiana Kai 12:53 PM on January 23, 2013
OMG, I cannot stop re-reading #4, brilliant! #5 sounds extremely painful!
Ken Cook 1:41 PM on January 24, 2013
Corey -- an amusing and serious posting. Liked it so much we focused on it on our weekly podcast -- Open for Business -- at On The Horn -- http://onthehorn.com/2013/01/24/ofb-64-almost-dantes-circles-of-marketing-hell/ Hope you don't mind and would love it if you would share.