What on Earth Is Native Advertising? [INFOGRAPHIC]

by Pamela Vaughan

Date

March 15, 2013 at 12:30 PM

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Use of the term 'native advertising' has been picking up quite a bit of steam over the past several months ... but do you fully understand what it means? I'll be honest. I wasn't quite sure myself until about a month ago when HubSpot blogger Steve Hall approached me with an idea for a post about how inbound marketing supports native advertising. "Native what?" I asked? Turns out, I knew exactly what native advertising was -- I just didn't know that's what people were calling it.

Well then it occurred to me that there were probably quite a few other marketers out there who were in the same boat as me. So when I recently came across the following infographic from the folks at digital advertising firm Solve Media, I figured it was worth a share. A little hazy about what on earth native advertising is? Read through the following infographic for a little enlightenment. I bet quite a few of you will end up thinking something along the lines of, "Ohhhh yeahhh ... "

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To learn more about how inbound marketing can fuel your native advertising efforts, check out this post. What are your thoughts on this form of advertising?

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