What can I understand after reading that infograpic is the ad content (paid advertising) to be looked/read less intrusive and also at the same time it increases the likelihood users will click on it.

Is "native advertising" actually educational or value content written about the product or service, vs. typical banner advertising, and only when the prospect initiates interest by looking up the content from a pulldown menu with specific publications? Please clarify.

I had to agree with the "Native what?" and also realized our company does this type of advertising almost in every aspect.  
Again, another good article I will share with coworkers and customers.

Check out this infographic to learn about what the heck native advertising is 
 
Public Relations

say what?? Ok..how about this simpler definition in...go figure...ENGLISH: 
 
Advertising to people in the format they are used to reading.

Native advertising jargon is just another ruse to use esoteric concepts to BS and pimp business activities into unnecessary waste of money and energies.  
 
Try making site more readable by use of better color contrast in copy/ words. 
 
There seems to always be someone trying to create a niche for their self interest rather than true creativity.  
 
Product identity, large illustration, bold color, short copy, and a reason to buy....advertising is that simple. 
 
All conversation is just variants on a theme related to those basic principles.  

Great article Pamela! 
 
It's definitely nice to see some useful stats about native advertising in one little pocket. Especially since that's a big part of what I do. 
 
Thanks!

I've read several articles about native advertising and still don't get what it "is". Every article tries to describe it by what it is not... how about simply showing a few actual live examples???????????

"Does not interrupt flow" - so this excludes annoying pop up ads asking you to subscribe when you are trying to read an article?

Thanks for sharing Pamela. It was Short and Sweet!

I'm sorry, but that is not at all a clear definition of what "Native Advertising" is. It may be a mediocre guide about why and how to use native advertising, but not at all an explanation of what it is... Native advertising is basically the same as content advertising. In other words, it's advertising your product or service within a useful article as opposed to a traditional ad. (Useful being the operative word) 
 
Michelle P. 
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I was a little confused when the opening statistics quoted were from 2011. This was great info but do we have a 2013 update? 
Thanks Rod

Have to say, this is a very poorly written piece. It goes on and on about what native advertising it, without showing much of a clear example. Or is it too obvious?

Thanks for the article, Pamella. I was doing this without realizing there was a name for it. 
 
In general, I find info-graphics difficult to read, am I the only one? Also, they have no specific interactive links, excepting one for the entire graphic. I guess they are easier to share, is that the reason for using them?

Very good and informative post.. Thank's and keep it up...

I guess I have little patience. This info-graphic was hard for me to follow, I'm afraid. In this case, cleverness outpaced clarity, clutter over conciseness. (Can't please 'em all, I suppose. :)) So in 10 words or less, what the heck is native advertising? If it's something we're already doing supposedly, based on a quick glance of the comments, what's the point? I receive many emails and blog posts so if I see one that has an engaging subject line, like this one did, then I subscribe Winston Churchill's missive, "If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack."

Great post!