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Viral Marketing Tips and Tricks

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As many of you know, HubSpot uses our Website Grader SEO Tool as a powerful viral marketing tool.  We're just passed 200,000 unique URLs being evaluated using Website Grader, and we only spent a couple thousand bucks on promotion.  I decided to assemble three viral marketing resources that you might find useful.

Viral Marketing Resources

  1. New Rules of Viral Marketing- This is a PDF eBook from David Meerman Scott, author of the book New Rules of Marketing and PR.  Download the New Rules of Viral Marketing free eBook.
  2. Marketing Edge Blog and Podcast- Recently the Marketing Edge blog/podcast interviewed me about Website Grader and some of the tips and tricks we used to make it a success using viral marketing. You can read the article about viral marketing and Website Grader and also listen to the podcast about viral marketing.
  3. Social News Marketing- This is an old blog post of mine, but it still has good info about using social news websites for viral marketing. (This article was nominated for a SEMMY award in the social media category.)

internet marketing kit

Posted by Mike Volpe on Thu, Jan 24, 2008 @ 11:23 AM

COMMENTS

I think we were 198,234 and we thought it was a great service.
My big question is... What was your conversion rate from free to premium?
Thanks,
-OT

posted on Thursday, January 24, 2008 at 1:14 PM by Oliver Taco

Glad you enjoyed it. We don't release specific conversion rates, but I can tell you that Website Grader is a big portion of our overall traffic and the largest single source of lead flow to HubSpot is people finding us through Website Grader. Also, in an interview with Marketing Sherpa, I did mention that Website grader has lead to a lot of new deals with a total customer lifetime value estimated in the $250,0000 range.

posted on Thursday, January 24, 2008 at 1:20 PM by Mike Volpe

$250,0000!! That's like two hundred and fifty thousand million, right? Impressive...

posted on Thursday, January 24, 2008 at 5:25 PM by Pete

oops. typo. $250,000. or $250K.

posted on Thursday, January 24, 2008 at 5:33 PM by Mike Volpe

I really enjoy your blog and I have been using your Website Grader tools for my web sites. I would like to write a small article about your Web Tool for our blog.
Please advise (via email) if there is anything specific I should or should not mention.

posted on Sunday, February 03, 2008 at 1:16 AM by Eric Buckley

@Eric Buckley - Of course! Go ahead and write about Website Grader. Let me know if you have any questions.

posted on Sunday, February 03, 2008 at 2:51 PM by Mike Volpe

Just in case you haven't seen it yet, David M Scott's doing a virtual book tour about his viral marketing ebook:
http://www.newrulesofviralmarketingbooktour.com/

posted on Saturday, February 16, 2008 at 7:59 PM by Mike Sigers

HI~

posted on Sunday, April 20, 2008 at 9:03 AM by soulrian

great resources

posted on Friday, March 13, 2009 at 6:43 AM by New Music Leeds

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