Viral Marketing Tips and Tricks

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As many of you know, HubSpot uses our Website Grader SEO Tool as a powerful viral marketing tool. We're just passed 200,000 unique URLs being evaluated using Website Grader, and we only spent a couple thousand bucks on promotion. I decided to assemble three viral marketing resources that you might find useful.

Viral Marketing Resources

New Rules of Viral Marketing- This is a PDF eBook from David Meerman Scott, author of the book New Rules of Marketing and PR. Download the New Rules of Viral Marketing free eBook.
Marketing Edge Blog and Podcast- Recently the Marketing Edge blog/podcast interviewed me about Website Grader and some of the tips and tricks we used to make it a success using viral marketing. You can read the article about viral marketing and Website Grader and also listen to the podcast about viral marketing.
Social News Marketing- This is an old blog post of mine, but it still has good info about using social news websites for viral marketing. (This article was nominated for a SEMMY award in the social media category.)

Posted by Mike Volpe on Thu, Jan 24, 2008 @ 11:23 AM

COMMENTS

I think we were 198,234 and we thought it was a great service.
My big question is... What was your conversion rate from free to premium?
Thanks,
-OT

posted on Thursday, January 24, 2008 at 1:14 PM by Oliver Taco

Glad you enjoyed it. We don't release specific conversion rates, but I can tell you that Website Grader is a big portion of our overall traffic and the largest single source of lead flow to HubSpot is people finding us through Website Grader. Also, in an interview with Marketing Sherpa, I did mention that Website grader has lead to a lot of new deals with a total customer lifetime value estimated in the $250,0000 range.

posted on Thursday, January 24, 2008 at 1:20 PM by

$250,0000!! That's like two hundred and fifty thousand million, right? Impressive...

posted on Thursday, January 24, 2008 at 5:25 PM by Pete

oops. typo. $250,000. or $250K.

posted on Thursday, January 24, 2008 at 5:33 PM by

I really enjoy your blog and I have been using your Website Grader tools for my web sites. I would like to write a small article about your Web Tool for our blog.
Please advise (via email) if there is anything specific I should or should not mention.

posted on Sunday, February 03, 2008 at 1:16 AM by Eric Buckley

@Eric Buckley - Of course! Go ahead and write about Website Grader. Let me know if you have any questions.

posted on Sunday, February 03, 2008 at 2:51 PM by

Just in case you haven't seen it yet, David M Scott's doing a virtual book tour about his viral marketing ebook:
http://www.newrulesofviralmarketingbooktour.com/

posted on Saturday, February 16, 2008 at 7:59 PM by Mike Sigers

HI~

posted on Sunday, April 20, 2008 at 9:03 AM by soulrian

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