Friday Links

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Friday Links

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Here are some great articles from links.hubspot from the past week:

How to Handle Negative Comments

"But what happens when you get a negative comment? One that throws you off, crosses the line or just generally seems like the person made an appearance to stir the pot? Let’s discuss."

8 Effective Link Building Strategies

"By valuable content, I don't mean simply writing about things that people find interesting or useful- your content must also be considered more valuable than what most other blogs in your niche are providing."

Targeting Conversions and Traffic with Long Tail Writing

"In practical terms, targeting the long tail is about adding descriptive words to your content. If you're targeting widgets, you already know you want to work the word widgets into your content. But have you thought about making sure you are adding words to describe things like size, color and price or actions like buy, review and sample? Good SEO writing is no longer just about creatively and subtly working keywords into your content. Now it's about targeting the long tail by adding less-searched for, yet still important qualifiers to your content."

Also, here are some useful reads from the HubSpot blog archives:

Free Advertising on Google

GoDaddy's 16-Step Checkout: Brainless Marketing At Its Finest?

Have a happy Friday!

Posted by Joseph Bamber on Fri, May 09, 2008 @ 11:46 AM

COMMENTS

I have a suggest for your website grader. Currently for a blog it search a link like www.abc.com/blog however you should also include it to search for www.blog.abc.com as that is more common in most website such as this one. This way website grader will be giving a better grade.

posted on Sunday, May 11, 2008 at 5:21 AM by David Bugeja

@David - Thanks for the feedback. In fact, Website Grader does look for blogs on a bunch of URLs, but it starts with the page that you put into the report and looks for a link that is tagged as an RSS format, and if it cannot find that, then it looks for a ink containing the text "blog".

posted on Sunday, May 11, 2008 at 10:24 PM by

The link to "How to Handle Negative Comments" is especially helpful. That is the main obstacle we have to getting people to consider blogging - fear of negative comments or total rejection of allowing anyone to leave comments in case they are negative. Do hubspot clients have that fear as well?

posted on Wednesday, May 14, 2008 at 1:55 PM by Christi Wharton

@Christi - I can't speak for all clients, but I think there can be some hesitancy to "show too much skin". However, I think the business gain to showing a real, human face instead of a one sided dialogue is worth the risk. There are some great articles on this topic on the blogosphere - if you find some, just post them on links.hubspot for others to read. Thanks!