HubSpot's Inbound Internet Marketing Blog

Thank you for posting this webinar. I always learn new tips from your articles and webinars. I have been doing public relations and marketing for a few years, but I have never found any tactics to be as useful as the one's you've given. Between HubSpot and David Meerman Scott's book, there is a goldmine of new ways to do marketing and PR.

posted on Friday, June 13, 2008 at 5:37 PM by wealth management

You know, there is a lot of good marketing and a lot of not so good marketing techniques out there. As a marketing consultant I have seen a drastic shift in the way things get done. Technology is the major reason for this. However, I have found that my clients are not just looking for the latest technology. Instead they want a way to use the technology simply as a medium to connect with their customers on a new level and in a way that everyone is comfortable with. For many reasons, your "Inbound Marketing" philosophy is so profound. It allows people to stay within their comfort zone, while seeking a solicitation of some sort. Great job HubSpot, I'm really impressed.

posted on Saturday, June 14, 2008 at 9:22 AM by russell

Hi Brian,
I cant see the video. Is there any other way to take a look at this?
Venkat

posted on Thursday, June 19, 2008 at 2:19 AM by venkat ramna

Yeah I also can't seem to view it either. It seems to stop after it buffers, then play again, causing a endless loop of buffering. *shrug*

posted on Friday, June 20, 2008 at 10:42 AM by Dave

For anyone who's been having trouble viewing the video - we just changed the video player, so it should work now. Let us know if you're still having trouble.

posted on Monday, June 23, 2008 at 11:24 AM by Ellie Mirman

I agree that the way people source information has changed dramatically in a very short time. However, I think it is extremely important to understand who your current market is, and their comfort level with technology. As a tourism accommodator in a small northern Ontario town, I am finding that a the majority of my guests are comfortable searching for information while at home with their own computer, but don't carry blackberrys or laptops with them when they travel, (or can't get information because of poor access to wireless technology here) so I need to keep a small print budget. Not only does it provide people with some information; it buys me a lot of good will with local people, which increases word of mouth! I do believe this information will be extremely useful as I'm looking at Gen X as a target market, so blogging and Facebook, here I come!

posted on Thursday, June 26, 2008 at 12:24 PM by 40 Bay Street Bed & Breakfast

@40 Bay Street -- I recommend you read "The World Is Flat" by Thomas Friedman. I think you'll like it. 
 
If your Northern Ontario town is charming, you can really leverage the internet to get a whole lot more tourists up there. If today, folks in southern ontario are your target, you can use the internet to expand your tourist base much wider. For example, targeting all the tourists from Hong Kong, etc. 
 
You are the perfect target for someone who could really get non-linear benefits to your business by leveraging the flattening power of the web. 
 
Best of luck.

posted on Thursday, June 26, 2008 at 12:57 PM by brian halligan