HubSpot's Inbound Internet Marketing Blog

Seth Godin on Sliced Bread and Inbound Marketing

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It's still Seth Godin week because he's speaking at the Inbound Marketing Summit.

"For the first 15 years after sliced bread was available, no one knew about it, no one bought it, no one cared about it.  It took Wonder Bread to make sliced bread popular.  This is true for almost every product.  The success is less about the patent or your factory, it is about what you can do to make your idea spread.  Companies who can spread ideas (with great marketing!) are the ones who will win."  I don't really have much to add to the video.  It is absolutely worth the 20 minutes to watch it.

This video is over a year old.  Seth has a lot of new ideas and thoughts since then.  If you want to learn about Seth Godin's latest ideas in person, come see him speak at the Inbound Marketing Summit.

Posted by Mike Volpe on Wed, Aug 06, 2008 @ 08:15 AM