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David Meerman Scott Answers The Proust Questionnaire

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David Meerman Scott is a marketing guru, widely read marketing blogger, and writer of great marketing books like The New Rules of Marketing & PR and his latest book, Tuned In.

You can see David Meerman Scott speak live at the Inbound Marketing Summit on September 8 in Cambridge, MA.

 

Device you would never give up?

My reading glasses.  My biggest luxury is hardcover books. I buy more than 100 a year.

 

Your favorite software application?

None. I can't imagine using the words "favorite" and "software" in the same sentence.

 

Blog you read most frequently?

Alas, my own. After nearly 500 blog posts, I use my blog as a way to recall and repurpose old ideas.

 

Social media tool you actually use?

YouTube.

 

Favorite business book(s)?

Made to Stick

 

Favorite newspaper(s)?

The local English-language newspaper in whatever world city I happen to be in.

 

Person that inspires you?

Akebono (the first foreign born Sumo grand champion) and Laird Hamilton (big wave surfing pioneer).

 

Who was your best manager? Why?

Doug Weil, who was my manager when I was Asia Marketing Director for Knight-Ridder. Because he trusted me.

 

Your first "real" job?

During high school I worked in a cheese shop. At one time I could identify over 200 cheeses by sight and smell.

 

Where do you do your best thinking?

In the surf.

 

What do you most value in employees/colleagues?

No fear of failure.

 

What you'd like to be the world's best at?

Playing blues harmonica.

Posted by Brian Halligan on Tue, Jul 01, 2008 @ 08:03 AM

COMMENTS

Question #12: 
 
Do you have any secret surf spots in Massachusetts?

posted on Tuesday, July 01, 2008 at 9:37 AM by todd g


Todd, Best surfing in Massachusetts are the southern beaches of Nantucket Island. (I'll be there this weekend!) - David

posted on Tuesday, July 01, 2008 at 10:05 AM by David Meerman Scott


I love getting to know what makes people tick! Question: I love the answer about what you admire in employees - no fear of failure. But I often struggle with that limiting fear myself. What advice can anyone give to someone who is worried about failing?

posted on Tuesday, July 01, 2008 at 10:11 AM by Melissa M


Melissa. 
 
I thought Steve Jobs did an excellent job at his Stanford commencement address talking about fear of failure. I'd recommend you watch it: http://www.youtube.com/watch?v=D1R-jKKp3NA

posted on Tuesday, July 01, 2008 at 10:25 AM by brian halligan


Hi Melissa, 
 
I'd look at the underlying reason behind the fear and work to eliminate that. Are you afraid that failing will be embarrassing? That it will piss off your boss and you'll get fired? That you will lose status in your organization? If you can confront those elements, then you can do amazing things because you can eliminate the underlying reasons. 
 
(In my case I left the corporate world to write books and give speeches. I was always afraid of losing my job so leaving the corporate world altogether was the best solution).

posted on Tuesday, July 01, 2008 at 10:44 AM by David Meerman Scott


I have never heard you speak but you seem like such a down to earth guy. I am interested in hearing you. Perhaps soon. 
 
 
 
Chris Alonso 
 
www.bocanetworks.com

posted on Wednesday, July 02, 2008 at 12:34 PM by Chris


Hey Chris, I'm speaking at the Inbound Marketing Summit. Perhaps we will meet there? 
 
Take care, David

posted on Wednesday, July 02, 2008 at 12:43 PM by David Meerman Scott


Question #2: 
I guess you don't use an Apple Mac. Interesting set of answers though.

posted on Monday, July 14, 2008 at 7:30 PM by John R


John R 
 
I've been using an Apple Mac for years. Why do you say I don't? My list of favorite things in life do not include software. Software is a tool.

posted on Monday, July 14, 2008 at 10:29 PM by David Meerman Scott


I agree, but why can't you have a favourite tool? Ask any skilled craftsman and they will probably have a favourite tool - it's an emotional thing, not a logical one. To be fulfilled in life we all need to accomplish things and to do that we need tools. 
When I come across a product (tool) that feels like the guys who designed and built it went the extra mile, and that passion shines through in the finished article, I feel a warm appreciation for the fact that someone has taken the time and trouble to produce something that helps me achieve what I want from life and that I also enjoy using. 
I suppose it depends on where you see the value - if you see a car as a tool for getting from A to B, you buy a basic Ford, if you have a passion for driving you buy a 911; if you are an ardent musician, you have a favourite instrument that you love to play (mine's a custom Fender strat), alternatively if you just want to make some music, then any cheap guitar from eBay would suffice. 
We all have passions in life (sadly, most people don't fulfil them) - your's sounds like it's surfing. The point I'm making is that with careful tool selection we can sprinkle a little passion into the less exciting areas of our lives and feel more rewarded for doing so. 
BTW - I am not a software engineer although I do spend a lot of time working with my computer, and I'm a Mac fan but have no connection with Apple.

posted on Tuesday, July 15, 2008 at 3:50 AM by John R


I have a passion for cars (and my favorite is my prized 1973 Land Rover series III).  
 
I have a passion for collecting Artifacts from the Apollo moon program http://www.apolloartifacts.com/  
 
I have a passion for music (4,000+ tunes on my iPod) and I have a passion for live concerts (been to 250 or so - most memorable is a four way tie -- 1) Bob Marley's last concert at the Stanley Theater in Pittsburgh, September 23, 1980 2) Frank Zappa at the Palladium in NYC on Halloween 1977, 3) The Clash in Asbury Park, NJ opening their 1982 US tour, 4) Led Zeppelin at Madison Square Garden 1977. 
 
Software? No passion. I like Quickbooks because it makes it easy to do my accounting.

posted on Tuesday, July 15, 2008 at 8:50 AM by David Meerman Scott


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