Webinar / Webcast Marketing Advice (with Video)

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Webinar / Webcast Marketing Advice (with Video)

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Joel Granoff, CEO and Founder of Be Greeted, a chat and lead capture solution, spent a few minutes with me to talk about webinars and his advice for launching a successful webinar. Here's the video, below are some notes. (Apologies for the background noise, we tried to find the quietest place we could at the event.)

Summary Webinar / Webcast Marketing Tips

Before a Webinar:

Decide on your target audience and think about the content that appeals to them
Carefully plan your content to be enticing, useful, and interesting to your audience
Have a promotion plan and know what lists, blogs and partners you'll use to promote registrations
Make sure your practice and rehearse, both for the speakers and to test your technology
Have a sales follow-up plan and make sure sales buys into the goals of the webinar

During a Webinar:

Follow a script so you stay on time and on topic
Make sure to capture all the questions people ask
Keep the content and media simple so you don't have any technology issues

After a Webinar:

Send an email follow-up with a recording of the video to both attendees and non-attendees
Pass leads to the sales team
Use the data from your event (time spent in a webinar, questions asked) for lead scoring
Have lead intelligence, content, forms and interactive tools to engage and track visitors to your website after the webinar

If you like webinars and webcasts and want to watch some about marketing, use this link to view all of the HubSpot marketing webinars.

Posted by Mike Volpe on Tue, Aug 12, 2008 @ 09:46 AM

COMMENTS

Great list. I'd like to add a couple more points after suffering at the hands of Citrix.

1. Ensure that if your users are based in a number of different countries / timezones that it is 100% crystal clear to them what time the call is. from my own perspective, being in the UK, I shouldnt have to work out the time i.e. GMT or BST, just tell me the time thats on the clock in front of me.

2. Get the confirmation codes correct.

3. Don't send an email a week later saying that your disappointed I couldn't attend. I would have if all the things above were correct. A sincere apology always goes along way.

My reservoir of goodwill towards citrix is now empty however if they handled this in different manner it could have been prevented.

posted on Tuesday, August 12, 2008 at 11:29 AM by mike ashworth

After planning 100’s of webinars (live and recorded) and later measuring the success rate of each event. I have found that a case study or customer success story that the attendees can relate too is by far the best practice. Customers are interested in stories, best practices and lessons learned from their peers. Even a minor appearance from a customer who adopted the product or solutions can go a long way.

posted on Tuesday, August 12, 2008 at 12:52 PM by David Donlan

Thanks for the great tips, Joel. We (I work for a small company called ReachForce) have thought about starting a webinar program but it seems like marketers (our target audience) are inundated with them these days. I myself get at least 3 webinar/webcast invitations per week. We have thought about trying something a little different like short educational webisodes. Anyone out there know of a good alternative to webinars or had any success trying something different?

posted on Tuesday, August 12, 2008 at 4:34 PM by Leigh Anne Wallace

this information is very useful ^^

thanks

posted on Saturday, August 16, 2008 at 12:04 AM by eiric bachtiar

Very inspiring on how to manage and optimizing online business. I'm waiting for your other tips.
Thanks.

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