Webinar / Webcast Marketing Advice (with Video)

Joel Granoff, CEO and Founder of Be Greeted, a chat and lead capture solution, spent a few minutes with me to talk about webinars and his advice for launching a successful webinar.  Here's the video, below are some notes.  (Apologies for the background noise, we tried to find the quietest place we could at the event.)

Summary Webinar / Webcast Marketing Tips

Before a Webinar:

• Decide on your target audience and think about the content that appeals to them
• Carefully plan your content to be enticing, useful, and interesting to your audience
• Have a promotion plan and know what lists, blogs and partners you'll use to promote registrations
• Make sure your practice and rehearse, both for the speakers and to test your technology
• Have a sales follow-up plan and make sure sales buys into the goals of the webinar

During a Webinar:

• Follow a script so you stay on time and on topic
• Make sure to capture all the questions people ask
• Keep the content and media simple so you don't have any technology issues

After a Webinar:

• Send an email follow-up with a recording of the video to both attendees and non-attendees
• Pass leads to the sales team
• Use the data from your event (time spent in a webinar, questions asked) for lead scoring
• Have lead intelligence, content, forms and interactive tools to engage and track visitors to your website after the webinar

If you like webinars and webcasts and want to watch some about marketing, use this link to view all of the HubSpot marketing webinars.

Comments

Posted by Mike Volpe on Tue, Aug 12, 2008 @ 09:46 AM