The number one excuse I hear from people for not starting a business blog is
time
.
Most of these people don't fully understand the value of business blogs and how they support on page and off page SEO , build a community of followers , shorten the sales process , etc.
I consider it my job to ask them the right questions and share appropriate stories so they begin to understand the significant upside when
business blogging is embraced as a lead generation tool
.
However, people often
over
estimate the amount of time it takes to write a killer blog post.
Successful blogging never occurrs in a vacuum. Only 1/3rd of a successful blogger's time is spent writing. They're not usually sitting down in a quiet room with a pad and paper to write. They're reading, commenting, networking, and spending a good majority of their time interacting online with people who have similar passions. The unexperienced blogger might think that this process would take even more effort and more time, rather than less. However, by interacting with other people, ideas come easier and words and paragraphs begin to flow.
But, most importantly, a network of collaborators enables you to churn out content a lot quicker.
Here's 8 ways to leverage your network to generate content for your blog quickly:
-
Aggregator Blogging
. At his
Business Opportunities Blog
, Dane Carslon has mastered the art of being an aggregator blogger. Instead of writing a new article everyday, Dane scans 100s of blogs for articles that he thinks would interest his readers. He then links to the original source and republishes a paragraph or two from the original source. When I do this, I like to add a sentence or two with my thoughts of why I thought the article was interesting. But, Dane is focused on efficiency. Dane also has the advantage of owning the
most viral link building widget ever created
; traffic comes to him like you could only hope for. So, I do not recommend only doing "aggregator blogging" like Dane does. But, it's certainly a way to produce lots of content, network with other bloggers, and be a resource for your readers at the same time.
Estimated Time: 5 minutes. -
Interview an Expert Over Email.
Awhile ago, I interviewed
internet marketing expert
, Courtney Tuttle. Other bloggers are willing to do quick interviews because it's an opportunity for them to be exposed to a new audience and build a few links at the same time. Brian and Dharmesh have been sending the
Proust Questionnaire
to some very well known personalities on the web and they've been sending back great answers.
Estimated time: 15 minutes.
-
Link blogging.
HubSpot is about to release software for our clients to run link blogs on their websites. We've been experimenting with our own
internet marketing link blog
for awhile. I think our new feature will be called web voter, since it'll also allow readers to promote a story like users can do on Digg, Reddit and countless other sites now. Link blogs are usually link magnets (ie. attract a lot of inbound links) as it's not easy to find authoritative resources on specific topics that are updated with new content frequently. Assuming the author puts a good amount of time and effort into finding great articles and posting them, they can create great followings. No writing required.
Estimated time: 30 seconds. -
Solicit Guest Articles.
I
solicit guest articles
all of the time for my own blog about lead generation. A few months back, I started noticing that a lot of internet marketing virtual assistants (IMVAs) were raving about HubSpot. I reached out to
Shari Sultana
and asked her to write an article about the
benefits of hiring an internet marketing virtual assistant
. She did. I posted it. Two of my clients hired her. Not only did I score a great article for my site, my site now ranks high for a search for "internet marketing virtual assistant" in google and I helped a few clients find a great resource to aid their internet marketing success. It's a win-win-win.
Estimated time: 15 minutes.
-
Remix Previously Written Content.
This one is one of my favorites. I often go back and read old blog posts. Often times, the lesson is still relevant, but after the quick burst of attention it received, it's basically been residing in a hidden crevice on the internet. A few months forward, I usually have a fresh story to share or a new take on the same lesson. So, I'll link to the old post, extract a paragraph and add a few new thoughts to the subject.
Estimated time: 30 minutes.
-
Run a Contest
. In a sudden stroke of idiocy/genius, I suggested to a client that we ask our blog readers how much traffic they'll get after they optimize their 3,000+ pages of content for better search engine placement. Rick Burnes
wrote up a quick contest
. We received 50+ entries/comments. Contests deliver an extra-quick-easy-blog-writing-bonus because contests require two posts: one to announce the contest and one to announce the winnner. We'll be doing more contests. For sure.
Estimated time: 20 minutes. -
Highlight Other People's Lists
. First of all, I encourage you to start creating lists. You might have noticed that a good percentage of HubSpot's blog posts are "lists". Chris Brogan
writes great lists
all of the time. Lists usually write themselves and they are easily digested by people who are skimming your content. (Sorry. Most people are just skimming your content.) When I see a good list, I'll often copy the highlights and leave out the fluff. Then, point people to the original article. Usually, when people write lists, they are paragraphs... like this list is. You could extract the bold parts and repost it on your blog pretty easily. That's simple, smart, much MORE digestable content for your readers. I'd recommend you always link to the source of the original article and change the title of your post, like I did when I posted this article about "
What Kind of Idiot Runs a Business without a Customer Relationship Management System
".
Estimated Time: 10 minutes. - Ask Questions. Sometimes, all it takes is a question to spark a conversation. If you don't have a following on your blog yet, I suggest joining and building your following on Twitter . You can be asking questions and getting great answers from people inside of a month - as it's much easier to build a following on Twitter than your blog. Michelle Wolverton is an expert at using Twitter this way. (eg Q . A . Blog post .) My sales coach is the master at asking questions and sparking dialog on his sales coaching blog . Chris Brogan never writes a blog post without a question at the end. So...
What other ways have you developed to help you write quick blog posts?
( Photo from NathanFromDeVryEET )
Ben Moore 11:06 AM on October 16, 2008
I just wanted to say thank you for this article. Definitely some advice here that I need to think about and do some research on. I had never thought of getting a guest "speaker" and such for my website. While I do go to other blogs to see what is out there I've never actually used this or put a link over to it. Thanks again for some great ideas.
Chris Harris 12:30 PM on October 16, 2008
Really interesting article, a lot of options covered here - a lot of this can apply to your personal blog as much as a business one.
Keep up the good work!
Cynthia Mulder 2:04 PM on October 16, 2008
Thanks for the great List of tips. I have large lists of helpful links related to Panama, living in Panama, moving to Panama, staying at our B&B Inn in Panama etc... I often take one of the links and expand on the link, describing the business, the website or whatever. Doesn´t take long and your link connection LOVES you.
peter caputa 2:11 PM on October 16, 2008
@Ben Moore - Guest posts are key, not just to creating content, but to building links and making valuable personal connections.
@Chris Harris - You can apply any of these lessons to your blog too.
@Cynthia Mulder - Thanks for sharing how you do the list thing. I checked out your site and would recommend you get it hosted on your own domain - for SEO purposes.
Marie 4:05 PM on October 16, 2008
Thanks for the great advice, especially #7. You helped me come up with my own quick blog post today. Thanks again!
Pete Caputa 4:08 PM on October 16, 2008
Great article, Marie. I think we should hire you to make all of my articles more concise. :-)
Matt Soreco 5:31 PM on October 16, 2008
Great advice. Thank you!
Seymour Products 7:12 PM on October 16, 2008
Save all questions and comments from your visitors/customers/subscribers. Use these questions and comments to write your articles/blog posts. I have done this many times! As the saying goes, "Give the people what they want!" Great article!
peter caputa 7:16 PM on October 16, 2008
@Seymour Products
That's a great suggestion to use questions your readers leave on your blog as fodder for future blog posts.
PS. Please your real name when you leave comments, so we can respond to you as a person. Also, we use the "no follow" tag in our comments, so it's not helping you with SEO. Plus, you already rank #1 for a search for "Seymour products".
Judy O'Dwyer 7:24 PM on October 16, 2008
I'm just getting into blogging and really appreciate this article.
Jamie Scheu 7:57 PM on October 16, 2008
Great tips. I would also suggest using Evernote to keep track of blog topics as they come to you -- we're not always in front of our computer when we have our best ideas (I for one am usually in the shower).
(for the cynical: I'm not affiliated with Evernote in any way, I just think it's a great product)
sydenv 10:20 PM on October 16, 2008
Thanks a lot for the tips. I am relatively new to blogging and I have run across quite a number of aggregated blogs. In relation to #1, I think it seems useful if writers' block is in the way. Do you think it defeats the purpose that "content is king" in the sense that the writer is actually "borrowing" some other people's work?
Erin 2:36 AM on October 17, 2008
I like to keep a list on my iPhone notes with topics for blog posts as they come up. Sometimes I'm in the car, at a restaurant, out with friends and something just pops into my head. I write it down and always have a list on hand to help me through the dry spells.
I also like to post other people's events and activities which usually gets some attention from the event hosts if they're watching the trackbacks. It also gives me a leg up when it comes time to ask for a link back to my site.
peter caputa 7:53 AM on October 17, 2008
@Jamie Scheu - Evernote Looks like a cool tool for "remembering everything" if you're often brainstorming w/out a pc and an internet connection.
@Erin - I see you use your iphone to keep a list.
At HubSpot, we have a wiki where we post ideas for upcoming blog posts. Sometimes we'll just start a draft post too.
@Sydnev - I don't think aggregator blogging (or reblogging) destroys the "content is king" thing. I think people that aggregate are serving a purpose by moderating the web. There is a ridiculous amount of information out there and we all are trying to sift through. Just like using delicious.com or digg, aggregator bloggers are filtering for us.
@Erin - I like the idea about posting relevant events - especially if you're going to them.
Ford Harding 3:42 PM on October 17, 2008
Thanks for this post. It is helpful and pursues a subject I have been interested in for years; how to turn out a lot of high quality articles efficiently.
Most high quantity producers use formulas for their articles. A formula doesn't imply low quality-- ML King's I-had-a-dream speech was wriiten to a formula King learned in seminary. I explore several formula on my blog.
Your list includes approaches that are only possible on the internet and so especially helpful to this old dog. I do find writing articles on a theme cuts time. In essense, you take a list (ten ways to . . .) and write one short post per item, instead of including all on one post. I have series on "Making Time for Business Development" and the use of anecdotes in selling.
Getting in a debate with another blogger over a subject you differ on, also eases writing. I have recently had a debate over the value of LinkedIn.
Thanks again for your post.
Ford Harding
Tressa 4:38 PM on October 18, 2008
Hi, thank you for all the ideas. I never thought to use twitter that way, but good idea, question and answer.
Yes getting guest bloggers is an excellent way to network and build content.
I also never thought of revamping old blog posts, but good to know!
nikhil bandiwadekar 7:32 AM on October 20, 2008
Very thoughtful article, as always from hubspot!
One more way of quick blogging I can think of is to write details / analysis of latest headline which might be completely irrelevant to my business, but in general, can be close to my readers' minds. e.g., In India, people are passionate about cricket and any news makes big. If I write my analysis about latest cricket news in my blog, I think it will have following effects:
- It can attract readers (and more readers) to my blog
- I can draw an analogy between game of cricket / news in question and benefits of my business, to prove my point.
-Nikhil.
Justin Levy 2:51 AM on October 22, 2008
Pete,
You highlight excellent points. I try to use a good mixture of these strategies in between writing some longer posts which take a few hours of research putting together. I have recently started to solicit more guest posts and interviews. I also like having some of these quick posts already prepared in case something happens and I realize I haven't blogged in a couple days. I can quickly grab one of those email interviews or guest posts, spend a few minutes formatting and its done.
One thing I didn't notice in your list but I think is an effective way to not spend a lot of time preparing a blog post is through video. I am continuing to shoot more video on my other blog (http://primecutsblog.com) because I find it a fast and informative way to communicate the same information. A typical video takes me 20 minutes to shoot and another few minutes to upload/publish. Add a couple minutes to type a few sentences and you're done!
Computer Networking 2:43 PM on October 22, 2008
Those are great ideas. Actually, I used the one from Dane Carlson just a few minutes ago. I love that idea because it is quick and still gives great information.
Tim
Michelle / chelpixie 4:07 PM on October 24, 2008
Wow. Thanks for including me in such great company :)
I not only write these posts to make people thing but to point out what others in the space are up to. It makes for an interesting look at the social media/marketing/PR world on a daily basis.
Thanks again!
Kati Ryan 10:45 AM on October 27, 2008
Thanks for this article! Very informative for someone just starting out with blogging!
Kati :-)
Erik 11:51 AM on November 03, 2008
its just getting started and doing something a little different is all it takes.
Drive a different route home to change your mindset then go home and get blogging. Thats it
trader 7:14 PM on November 07, 2008
good but hard to apply advices.
My web site is
Your trade partner in EuroAsia
if you want to link exchange please contact me
Marian Bennett 3:47 PM on November 08, 2008
Take a photo and tell us about it. Many of us in real estate learned that from Teresa Boardman - http://www.stpaulrealestateblog.com/
Diane Lee 12:01 AM on April 21, 2009
Thanks for this post... I enjoy blogging, and know that it adds value to my business, but time has always been against me (particularly when it comes to original posts). You list some excellent and practical ways for me to overcome the time barrier. Thanks once again!
SEO pro 2:37 AM on April 21, 2009
Another way is to respond to the news. general news or your industry news.