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HubSpot TV - Personal Branding During a Recession

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HubSpot TV Episode #17 - November 26, 2008

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Intro

Mailbag

@JimLittlefield - @Hubspot http://HubSpot.tv  What are your thoughts about adding a twitter feed to our pages?

@inbounder - @HubSpot What is the biggest channel that impacts inbound leads according to you? Do other channels come close to Google?

@Kevin_Hignett - How can small companies with local sales territory use inbound marketing efficiently? (I sell a product that I am only allowed to sell locally, but I tweet and blog worldwide.)

@featherlady - Viral email. Whats the best way to harness and get control of publicity when someone sends your work out in email w/out your name, url, or initial knowledge and the thing goes global BIG time?

Headlines

YouTubes Live online event gets 700,000 viewers

• http://www.jaffejuice.com/2008/11/youtube-live-if-you-missed-it-i-know-a-website-you-can-visit-to-view-it.html 
• Marketing Takeaway - Live Online events are growing in popularity, is there a paradigm change from on demand events happening? Think about what live events you can host.

Facebook SPAM lawsuit for $873 Million

• http://www.marketingpilgrim.com/2008/11/court-awards-873-million-to-facebook-in-spam-case-is-this-really-gonna-help.html 
• Marketing Takeaway - CAN-SPAM Act applies to social media so keep that in mind when you are using it.

Social Network Ads Not So Clicklable

• http://daveibsen.typepad.com/5_blogs_before_lunch/2008/11/social-network-ads-not-so-clickable.html 
• Marketing Takeaway - You don't really care about the click through rate if you are paying per click.
• Business Takeaway - Social networks aren't profitable yet and it's unclear they will become so.

Tomb Raider's less than stellar ranking numbers brings out Edios review delay scheme

• http://www.crunchgear.com/2008/11/25/review-scores-gate-eidos-tells-reviewers-to-hold-off-on-tomb-raider-reviews-unless-they-were-positive/ 
• Marketing Takeaway - Have a plan if things don't go as planned.

Motorola gets caught comment SPAMing

• http://www.crunchgear.com/2008/11/26/youre-doing-it-wrong-motorola-astroturfs-just-about-everyone/ 
• Marketing Takeaway - Stay above board in your commenting, add value first!

Managing your Brand Online

• Finding a job using inbound marketing - http://www.webinknow.com/2008/11/downsized-fired-here-are-the-new-rules-of-finding-a-job.html 
• Managing your Personal Brand - http://www.chrisbrogan.com/develop-a-strong-personal-brand-online-1/ 
• Marketing Takeaway - In a bad economy, it's important that you manage you start managing your personal brand online now, before it becomes necessary to find a new job.

Marketing Tip of the Week

Think about managing your personal brand in advance!

Forum Fodder

Email marketing, is it declining? http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/5662/view/topic 

Closing

Posted by Karen Rubin on Fri, Nov 28, 2008 @ 05:21 PM