HubSpot TV - Infecting Your Market with Viral Video

HubSpot TV Episode #19 - December 12, 2008

Like HubSpot TV? Subscribe in iTunes!

Intro

• How to interact on Twitter - @karenrubin @mvolpe
• Remember to subscribe in iTunes - http://itunes.hubspot.tv
• Thanks for the feedback on the show length!

Mailbag

@indyjones would love to know more about best practices for twitter bio. I've had good luck with @grader suggestions based on bios, but http://bit.ly/XJ4A suggests otherwise.

@davecriswell asked When/How should you initially interact with inbound leads?

Headlines

84% of Corporate Blogs Suck

• http://rohitbhargava.typepad.com/weblog/2008/12/forrester-finds.html
• http://www.web-strategist.com/blog/2008/12/10/health-check-how-trusted-is-your-corporate-blog/
• http://www.toprankblog.com/2008/12/5-tips-for-successful-blog-optimization/
• Marketing Takeaway: Make sure you are using your blog to have a conversation. No one cares about your products, so talk about what's really interesting to your customers.

Smiling in your Facebook Photo Gets You More Friends

• http://www.readwriteweb.com/archives/smiling_in_your_social_network_photos_means_you_have_more_friends.php
• Marketing Takeaway: Make sure you have a good friendly photo of yourself to use on Facebook, Twitter, Linked In, your blog and other social media sites.

Search Advertising Surges in Q4

• http://www.marketingpilgrim.com/2008/12/search-advertising-surges-in-q4-%e2%80%93-defying-the-economic-downturn.html
• Marketing Takeaway: Recessions make people focus more on inbound marketing. 

TiVo Shows Ads on Pause

• http://blog.clickz.com/081209-172517.html
• Marketing Takeaway: Figure out how to make your ads less interruptive.

Chicago Tribune and the Death of Newspapers

• http://www.boingboing.net/2008/12/08/the-newspaper-indust.html
• Marketing Takeaway: Print news is dying, find alternative methods to marketing. HINT: Look at inbound marketing.

Viral Videos

http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound-Marketing.aspx

http://www.marketingsherpa.com/sample.cfm?ident=30953

http://www.smartmarketmovie.com/eric/typical-online-video-watched/

Maybe don't mention your brand:

• http://www.postadvertising.com/post/2008/12/12/Holiday-Season-Brings-Many-AdsOr-Does-It.aspx
• Gatorade Ball Girl
• You Oughta Know Inbound Marketing

Submit your votes for best viral video of 2008 to us....

Marketing Tip of the Week

Forum Fodder

• Squeeze Pages as an inbound marketing technique, good or bad? 
• http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/6026/view/topic

Closing

Question: Do you enjoy the extra content we have been posting to the iTunes feed?

Comments

Posted by Rebecca Corliss on Sat, Dec 13, 2008 @ 01:47 PM