COMMENTS
This is spot on the money. The web is a conversation. The more people you have participating the better off your business will be.
I just had this exact same conversation with an executive from a large cable TV company. I'll be sure to point this out.
Bingo! Too many large companies are panicking about lack of control over messaging, conversations, security, etc. in the social media arena, when they should be encouraging and fostering it. In this case, fear is definitely the result of ignorance.
I'm going through the exact same transition with my company, creating a position. Getting compensated for your passion, too right. Roll on 1st Jan.
Thanks for this.
Matt
this is a great post I just have a few questions
1) So you do not have a social media expert in place, of course, you use Dan Schwabel if you hired him anyway to be your voice
2) But what if you have a Dan Schwabel already, what do you do then and, finally,
3) what if you have 20 or 30 or a 100 of them, do you embrace them all and if so, how do you deal with when they change employers and write about it.... sit back and relax?
This is an interesting case from which we cannot draw conclusions can we?
See one post where this is addressed
Fortune 500 corporate blogging - why Linkedin might have a problem with some personal brands
Spot on! I saw Dan speak a few months back at an event. He knows his stuff. All companies, large and small, should be finding someone like Dan to lead their online marketing efforts.
Thanks for writing this. Been readiing a lot on this subject recently and am realizing that there are lots of opinions, perspectives, and things to consider as companies develop their strategy. Here's a link to a related article on the subject which generated a lot of debate and commentary.
http://rohitbhargava.typepad.com/weblog/2008/11/why-you-need-to.html
Would love to see the length of the video listed prominently somewhere.
@Amy This is the full-length video. Did it get cut off for you? It should be about 16 mins.
This is a great webinar - thanks. The value of business blogging is phenomenal. Do you know of any studies that quantify the return on investment?
Personal brands help people put a face on a company and associate an individual relationship. Relationships foster trust and trust build corporate brand. Good stuff.
Spot on! I will use this info. Thanks for posting