COMMENTS
Awesome little tip for web site admins! Thanks!
Thanks for the interesting tips. Keep posting!
That is an awesome tip. I never thought about it. I'm going to try it and see if it works. Thanks for the recommendation.
Great tips on inbound PPC marketing!
dynamic keywords for PPC - great advice!
The format of the webinar was great.
The nicest I have seen. Would love to know which company(ies) you're using!
Great idea to start my Friday as I strategize on our PPC campaign and budgets for the year! Thanks!
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Heard your seminar today and found it very informative. How much should a small company be budgeted on SEO for an investment in Hubspot to make sense?- basically what is the minimum cost of entry into your services? I have a couple of clients that could really use this but don't know how to identify what they should be budgeting for.
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Only issue is if all you competitors use Dynamic Keyword Insertion (DKI) all the ads read the same. Take sometime and review competitive adtext to ensure you standout from all the static.
I thought the new webinar format was great. What tools did you use to broadcast the webinar?
One issue. After you started the webinar I no longer had the ability to put the slides in full screen mode. This was a problem with the math slides.
This is great information for people / businesses who have the time to learn about AdWords. Although this is good to know and in fact a MUST know for competing for recognition on the web, it only further proves my thought that to truly make the most of AdWords, you have to invest in an AdWord education. It can truly be as tedious and detailed a task as writing software. The solutions that are surfacing now in the world of SaaS are really incredible. For example, small business who don't have the time or money to invest in really getting the "Art of AdWord" down to a "t", can reach out to products such as 1StoreFront (http://www.smblive.com/1storefront.htm) allowing them to enter in information pertaining to who they are and what they do and let the application do all the AdWord magic for them. Another great place to read about this type of marketing is the blog titled "Broadband Evolved" This is a good read http://www.typepad.com/t/trackback/2934066/37374650
Your blog is a terrific resource for markerters, and I always enjoy reading your postings. I think that you have become the authority on internet marketing!
I have not been using dynamic keyword insertion in our PPC campaign because we are able to write different ads for each of our keywords.
I went to an advanced AdWords class and was told that dynamic keyword insertion should be used with caution.
For example, if someone types in something that you don't offer, your ad could come out looking like you do because it is automactially generated.
An example of when to use keyword insertion would be: You are selling 2,000 different auto parts with 2,000 different part numbers. Instead of writing 2,000 different ads (one for each part number), you use dynamic keyword insertion. In this case the issue described above would be outweighed by being able to have targeted ads for each part you sell.
I see vendors using dynamic keyword insertion in some of my searches (I think that Target.com uses it). You can tell because some things you type in the search box come up in their ad when you know they shouldn't.
I was wondering what you thought about this...
Thank you!
Useful tip there. Will definitely try that tip out! :)
To achieve a higher CTRs, i think you have to use exact keyword matching by putting your keywords in square brackets like this [mp3]...I quite Agree with you on that!
Ps: charles Brown
www.ghostmoneyprint.com
Thanks for positing this blog/webinar!
Quick Question:
Can you have goggle AdWords appear only when there is a search for blogs? Or would we use goggle AdSense? We only want our goggle AdWords to appear on blogs (searches).
Thanks!
I've noticed considerable increases in both CTR and Conversion Rate since doing this. Well recommended. Although, as with everything, watch and test continuously.
Quick read but but very useful information given.
Thanks,
Sam England
Thanks for the tip. CTR seems to be in a slump so it will be good to see how this works.
I agree with Kristen, it gives a very negative perception of a company if they look as though they sell something, you click on their PPC ad and realize once you get to their website that they don't sell that 'something' at all. It's frustrating and time consuming and has negative brand impact. We had been using the Keyword Insertion across ALL our AdGroups. However, when you conduct a Search Query Performance report, you can see how many completely irrelevant searches your ad has appeared for. Of course, you can add certain words to your negative keywords and also change the match types of certain keywords if you think it warrants it, but this is almost like taking action AFTER the event. To prevent your ads appearing for something you don't offer, think VERY carefully before implementing the Keyword Insertion feature in your ads. Yes, your clickthrough rate WILL improve, but if your conversions do not (and your costs spiral out of control), then you have a problem.