Where Marketers Go to Grow

    Search HubSpot's Blogs

    Start typing...

    Press return/enter to start your search

    January 22, 2009 // 9:20 AM

    Planning Your Online Video Strategy for 2009 - B2B Marketing

    Written by Mike Volpe | @

    I had a chance to join a MITX panel on "Planning Your Online Video Strategy for 2009".  It was a pretty good panel wit folks from the media, agencies, analysts and companies.  Of course, I represented the B2B marketing point of view where using video is a component of a healthy inbound marketing program.  As you probably know, at HubSpot we use a lot of video: viral videos, a live video podcast, an iTunes channel, product demo videos, interviews on our blog, and some pretty popular marketing webinars.

    Here was the full panel lineup:

    • Will Richmond, Editor/Publisher, VideoNuze
    • Matt Kaplan, Chief Strategy Officer, PermissionTV
    • Michael Manning, Director of Product Development, Boston.com
    • James L. McQuivey, Ph.D., Vice President and Principal Analyst, Forrester
    • Andrea Millett, Vice President and Account Director, Media Contacts
    • ... and me!  (Mike Volpe, VP of Inbound Marketing, HubSpot)

    The video is courtesy of Permission TV, who also sponsored the panel.

    TweetIt from HubSpot

    Webinar: Marketing in a Recession



    Want to learn effective ways for generating leads and marketing in a economic downturn?


    Download the free webinar for tips and tricks to drive more visitors and leads to your website!

    Topics: Video

    Subscribe to HubSpot's Marketing Blog

    Join 350,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

    Comments

    Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

    Comments