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Planning Your Online Video Strategy for 2009 - B2B Marketing

 

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I had a chance to join a MITX panel on "Planning Your Online Video Strategy for 2009".  It was a pretty good panel wit folks from the media, agencies, analysts and companies.  Of course, I represented the B2B marketing point of view where using video is a component of a healthy inbound marketing program.  As you probably know, at HubSpot we use a lot of video: viral videos, a live video podcast, an iTunes channel, product demo videos, interviews on our blog, and some pretty popular marketing webinars.

Here was the full panel lineup:

  • Will Richmond, Editor/Publisher, VideoNuze
  • Matt Kaplan, Chief Strategy Officer, PermissionTV
  • Michael Manning, Director of Product Development, Boston.com
  • James L. McQuivey, Ph.D., Vice President and Principal Analyst, Forrester
  • Andrea Millett, Vice President and Account Director, Media Contacts
  • ... and me!  (Mike Volpe, VP of Inbound Marketing, HubSpot)

The video is courtesy of Permission TV, who also sponsored the panel.

 

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comments Comments

Posted by Mike Volpe on Thu, Jan 22, 2009 @ 08:20 AM

COMMENTS

Mike great stuff. I just signed up for your service. Do I still need to register to see each of these webinars or can I get them on my new Hubspot site somewhere? 
 
Thanks for all the great info.

posted on Thursday, January 22, 2009 at 2:16 PM by Terence Lee

Terence - Welcome to HubSpot. The http://Success.HubSpot.com website is for all of our customers to access all of our webinars, including special private webinars only available to customers. You do not need to complete a form or anything, just log in.

posted on Thursday, January 22, 2009 at 2:26 PM by Mike Volpe

Great job Mike. I thought it was a very good panel although I continue to have an issue with how much advise "analysts" have to offer from the sidelines. 
 
What was the reaction on people's faces when you said you'd rather try 100 videos for $500 then 1 video for $5000? We see a lot of established companies having a hard time grasping that. It seems to be a combo of the Marketing people at most established companies not wanting to do something on their own and them associating the dollar amount (or lack thereof) with quality, not realizing most people watching things online are 95% about the content and 5% quality of viewing.

posted on Thursday, January 22, 2009 at 3:41 PM by Scott Manley

Fantastic thanks Mike, that really turned the lightbulb on to incoming vs outgoing marketing. It's almost like how dare we interrupt to try and market to those who aren't interested, just to flush out a few who are. 
 
Thanks again. 
Steve in Australia

posted on Friday, January 23, 2009 at 6:22 AM by Steve Fallon

Thanks for the "online video content", better than being there. Pause;) Feeling Optimistic for '09. Technically, the sound a bit difficult to hear--my prediction, production quality improves thru the year. Be well!

posted on Saturday, January 24, 2009 at 5:33 PM by janie Peterson

Comments have been closed for this article.