Internet Marketing Blog

The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Subscribe to our RSS Feed
HubSpot RSS Feed

HubSpot on Twitter HubSpot on Facebook HubSpot on LinkedIn HubSpot on Google Buzz HubSpot Blog RSS

Subscribe via Email

Your email:

Get Certified in Inbound Marketing

Inbound Marketing University - Free Marketing Training Online Classes

Inbound Marketing Software

Learn how HubSpot can help turn your business into an inbound marketing machine.

Website Grader Badge

The Website Grade for blog.hubspot.com!

Marketing Resources

Grader.com Tools
 
inbound marketing book

Connect with Us

Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

Most Popular Posts

Browse by Tag

HubSpot's Inbound Internet Marketing Blog

Current Articles | RSS Feed RSS Feed

Planning Your Online Video Strategy for 2009 - B2B Marketing

 | Submit to Digg digg it | Submit to Reddit reddit | Add to delicious delicious | Submit to StumbleUpon StumbleUpon | Share on Facebook Facebook | Share on Twitter Twitter | Share on LinkedIn LinkedIn 


I had a chance to join a MITX panel on "Planning Your Online Video Strategy for 2009".  It was a pretty good panel wit folks from the media, agencies, analysts and companies.  Of course, I represented the B2B marketing point of view where using video is a component of a healthy inbound marketing program.  As you probably know, at HubSpot we use a lot of video: viral videos, a live video podcast, an iTunes channel, product demo videos, interviews on our blog, and some pretty popular marketing webinars.

Here was the full panel lineup:

  • Will Richmond, Editor/Publisher, VideoNuze
  • Matt Kaplan, Chief Strategy Officer, PermissionTV
  • Michael Manning, Director of Product Development, Boston.com
  • James L. McQuivey, Ph.D., Vice President and Principal Analyst, Forrester
  • Andrea Millett, Vice President and Account Director, Media Contacts
  • ... and me!  (Mike Volpe, VP of Inbound Marketing, HubSpot)

The video is courtesy of Permission TV, who also sponsored the panel.

 

TweetIt from HubSpot

Webinar: Marketing in a Recession




Want to learn effective ways for generating leads and marketing in a economic downturn?

Download the free webinar for tips and tricks to drive more visitors and leads to your website!


Posted by Mike Volpe on Thu, Jan 22, 2009 @ 08:20 AM

COMMENTS

Mike great stuff. I just signed up for your service. Do I still need to register to see each of these webinars or can I get them on my new Hubspot site somewhere? 
 
Thanks for all the great info.

posted on Thursday, January 22, 2009 at 2:16 PM by Terence Lee

Terence - Welcome to HubSpot. The http://Success.HubSpot.com website is for all of our customers to access all of our webinars, including special private webinars only available to customers. You do not need to complete a form or anything, just log in.

posted on Thursday, January 22, 2009 at 2:26 PM by Mike Volpe

How do internet videos help a company? I wasn't sure if they actually attract attention or not. Seems like a good idea though.

posted on Thursday, January 22, 2009 at 2:35 PM by Click and Inc

Great job Mike. I thought it was a very good panel although I continue to have an issue with how much advise "analysts" have to offer from the sidelines. 
 
What was the reaction on people's faces when you said you'd rather try 100 videos for $500 then 1 video for $5000? We see a lot of established companies having a hard time grasping that. It seems to be a combo of the Marketing people at most established companies not wanting to do something on their own and them associating the dollar amount (or lack thereof) with quality, not realizing most people watching things online are 95% about the content and 5% quality of viewing.

posted on Thursday, January 22, 2009 at 3:41 PM by Scott Manley

Fantastic thanks Mike, that really turned the lightbulb on to incoming vs outgoing marketing. It's almost like how dare we interrupt to try and market to those who aren't interested, just to flush out a few who are. 
 
Thanks again. 
Steve in Australia

posted on Friday, January 23, 2009 at 6:22 AM by Steve Fallon

Thanks for the "online video content", better than being there. Pause;) Feeling Optimistic for '09. Technically, the sound a bit difficult to hear--my prediction, production quality improves thru the year. Be well!

posted on Saturday, January 24, 2009 at 5:33 PM by janie Peterson

Excellent panel guys, well worth it! As the credit crunch continues to bite, I think that online video marketing is definitely the way forward for both small and large businesses. The case for video production as an effective marketing tool really couldn't be stronger.

posted on Wednesday, April 22, 2009 at 10:43 AM by Spectrecom Video Production

Comments have been closed for this article.