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January 22, 2009 // 9:20 AM

Planning Your Online Video Strategy for 2009 - B2B Marketing

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I had a chance to join a MITX panel on "Planning Your Online Video Strategy for 2009".  It was a pretty good panel wit folks from the media, agencies, analysts and companies.  Of course, I represented the B2B marketing point of view where using video is a component of a healthy inbound marketing program.  As you probably know, at HubSpot we use a lot of video: viral videos, a live video podcast, an iTunes channel, product demo videos, interviews on our blog, and some pretty popular marketing webinars.

Here was the full panel lineup:

  • Will Richmond, Editor/Publisher, VideoNuze
  • Matt Kaplan, Chief Strategy Officer, PermissionTV
  • Michael Manning, Director of Product Development, Boston.com
  • James L. McQuivey, Ph.D., Vice President and Principal Analyst, Forrester
  • Andrea Millett, Vice President and Account Director, Media Contacts
  • ... and me!  (Mike Volpe, VP of Inbound Marketing, HubSpot)

The video is courtesy of Permission TV, who also sponsored the panel.

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