COMMENTS
Rick,
And I would, once that traffic is on your site, create content based on what people are looking for -- and find a way to convert them to leads and then paying customers.
There was supposed to be an "add" after "would." :-o
hum...what bis a pitty is the very very poor "SEOminded" URL of Craigie : http://www.craigieonmain.com/?page_id=50 !!!
No URL rewriting at all !
By Green, they have minimalistic readable and SEOaware URL !
So the two aren't very "customers seeking" on the Internet !
And the blog of Craigie is not efficiently written (long texts, and soon : have to learn something about e-copywriting !...
Philippe, this is all true ... but at least Craigie has the blog. That is the first step towards the things you're talking about.
I'm curious...I have a self-hosted blog and it is fed through Feedburner and embedded in my newer website, will it still drive traffic to our website?
I know we need a Craigie-like solution (which displays the full blog functionality -- categories, comments, etc.) but meanwhile...just wondering if we are getting any SEO benefits at all from our current set-up.
THE AMAZING thing is being that precise in an explanation! Hubspot is great because it gains his ends with few words and graphs!
tks for being alive Hubspot!
This is great information, but all things considered, this seems like an over simplified example. Is the blog the only difference between the two restaurants? I'd be interested to know if the extra traffic generated by cragie on main is search traffic that lands on the blog, or direct traffic.
I believe blogs have their part in the business. Take advantage of what blogs can offer!
Great article - one important thing to point out, however, is that not all that traffic will be from prospective customers. It would be interesting to see how many search results were from within the city the restaurant is located in - or if they were simply people searching for recipes.
Either way, the blog is still a great tool since it increases the Search Engine Positioning overall - placing it higher when true leads are searching.
Thanks HubSpot! I'm working towards getting a blog and you make it seem so easy.
I never really felt I could do this given I primarily do retail sales but if a restaurant can do it I certainly can. uhg, now comes the work :/
I run two sites in tough markets. We use 8 separate blogs in total. They contribute enormously to the site experience but also to SEO.
If you have a business you really need a blog!
Arya Marafie
CEO Lounge Business Network
This is such a good example of the revolution that blogging is bringing to the internet and companies involved in the web. Also, it is a great example of how such a simple addition can upgrade your search engine optimization so dramatically.