Episode #25- January 30th, 2009
(Show Length: 29 minutes 7 seconds)
Intro
- How to interact on Twitter - @karenrubin @mvolpe @cc_chapman
- Remember to subscribe in iTunes - http://itunes.hubspot.tv
- HubSpot 1K Customers Party! Febuary 19th! http://hubspot1k.eventbrite.com/
- Today Gov. Deval Patrick visited HubSpot because we tweeted so much! http://www.hubspot.com/blog/bid/4549/HubSpot-Twitterers-Land-a-Visit-From-the-Governor
Special Guest
C.C. Chapman
of
The Advanced Guard
- How do you find the time to create so much content?
- How long have you been blogging? podcasting? How did you get started?
- Blog vs. Podcasting what's more fun? Whats more effective?
- Tell us how social media is like fishing.
- The Advanced Guard
State of Inbound Marketing
- http://blog.hubspot.com/blog/tabid/6307/bid/4546/Survey-Shows-Inbound-Marketing-Sales-Leads-Are-Cheaper-Than-Outbound.aspx
- Inbound marketing means lower cost per lead - almost 3 times lower
- Small businesses are the most aggressive inbound marketers - allocating bigger % of budget to blogging, seo and social media
- Within social media, blogging is viewed as the most effective technique
- Myspace finished dead last - least useful for business
- About the same spending on inbound and outbound marketing
- Marketing Takeaway: Yes another reason why you should be doing more inbound marketing and less outbound marketing.
Vatican 2.0
- http://www.boston.com/news/local/articles_of_faith/2009/01/pope_warns_agai.html
- http://blog.clickz.com/090123-120332.html
- Marketing Takeaway: If the pope can be on YouTube, your old established company with lots of history and tradition can too.
USPS delivering mail 5 days per week
- http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090129/FREE/901299995/1078
- http://blog.clickz.com/090123-120332.html
- Marketing Takeaway - Fewer people are sending snail-mail which calls into question the long term viability of direct mail and the postal system.
23000% increase in DVD sales since YouTube Channel launch!!!
- http://www.slashfilm.com/2009/01/23/free-monty-python-videos-on-youtube-lead-to-23000-dvd-sale-increase/
- Marketing Takeaway: Giving away free content does not decrease sales!
Bacon Explosion
- http://www.nytimes.com/2009/01/28/dining/28bacon.html
- Marketing Takeaway: Create delicious salty smokey content.
Marketing Tip of the Week: Cut your lead costs by 3x by using inbound marketing.
Closing
Learn more about inbound marketing and how to combine blogging, SEO and social media for results.
Download our
inbound marketing kit
.
Inbound Marketing Kit
Larry Lawfer 5:28 PM on January 31, 2009
I just realized something. I was listening to CC on the show and decided to go look at my neighbor here in Milton, Gov Deval. So you so handily provided the link I clicked on it. The show stopped. Darn. Ok so I just went and looked at the shot..Nice one! When I came back to the show I found that blip did not save my spot and I couldn't pull the cursor through half the show I already watched. Damn. I use blip and I never realized this. I think that is an issue. We all need control of our content and being able to control that bar seems important. Now I have to reconsider Blip. I wonder if you have had anyone else with this concern? I do like many aspects of Blip.
Dave deBronkart 9:11 AM on February 21, 2009
Mike,
The conversation about "online makes you disconnected" is *20 years* naïve. Here’s an anecdote.
Way back then, I was a sysop (moderator) on the Desktop Publishing Forum on CompuServe. I went and spoke at some conference at Moscone, and ended up meeting the astounding Robin Williams (the author one http://www.ratz.com/, author of The Little Mac Book etc). (We were scheduled in adjacent vignettes for the local TV coverage.) We became occasional trade show buddies, and a year later she said she’d been invited to talk on the effect of computers on personal relationships. (This was when AOL was brand new, so it was like 1990-91.) She said she was going to upset the applecart because everyone then was talking about computers making things less personal, but she saw (visionary) that it was starting to bring people *together*.
To me this is a BIG deal because during my cancer adventure I made major use of the Internet for just that: I got connected with other people who had my cancer and learned from them and got support from them, plus I had a phenomenal support community on CaringBridge. (That’s what the AP story that mentioned me last June was about.) The Internet brought me together with people BIGtime.
I feel pretty strongly about this… I could (and do) go on for an hour about it. I believe it’s permanently changing healthcare – as I think you know, I belong to the e-patient working group http://e-patients.net/ that studies how the Internet is changing the balance of power in medicine. My doc and I gave a keynote at a medical conference in Palm Springs this month, I have two blogs on this subject, etc etc… I won’t drag you through the whole swamp, but I seriously know that it’s shallow, naïve, unnuanced and inexperienced to say it keeps people apart.
Otoh, I’m biased and a pioneer - I met my wife online, ten years ago this May, when hardly anyone yet knew about Match.com, and before Ticketmaster bought ‘em. :) Together we are!
Rebecca Corliss 10:19 AM on June 01, 2009
Hi Jon: You're correct. All links in comments are no-follow.