Do you use online video? How? Have you tried viral videos? Do you do any live streaming? How do you track and measure video marketing? What are your biggest challenges and successes?
Earlier this month I participated in a panel that covered these questions. A recording of the conversation is below.
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Panelists
- Justin Levy, General Manager at New Marketing Labs
- Mike Volpe, VP Marketing at HubSpot
- Matt Cutler, VP Marketing & Analytics at Visible Measures
- Matt Kaplan, VP Solutions at PermissionTV
Moderator
- Matthew Mamet, Director of Product Marketing at PermissionTV
The panel was put together by Permission TV. Thanks!
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Jami 12:17 PM on February 20, 2009
Hi, I was having trouble viewing the video. It went in and out and wouldn't play consistently.
michelle boucher 12:27 PM on February 20, 2009
video stopped playing & would not continue - happened many times.... both firefox and IE. Help!
Montreal Web Design 6:04 PM on February 20, 2009
Cant see the video
Allen
Martin Lindeskog 6:54 PM on February 20, 2009
I am using a video email program called Talk Fusion when I want to send out a greeting to my fellow bloggers, readers and friends. Click on "by Martin Lindeskog" and you could click the link in my tweet message and then see my video message with a question to my readers. I sent it out on Presidents' Day.
Justice O. Omorodion 8:00 PM on February 20, 2009
Good tips you guys put out there about using video to marketing goods and services online. There is no doubt that video is one of the most effective media to break even online these days. And the good part of it is that anyone can do it on a shoestring budget. Great post my online buddies....keep it up and I will catch you soon.
Andrew B. 6:08 PM on February 21, 2009
Excellent tips about the videos. The one thing that I really like about current videos (including this one) is that there is even more interaction between the video and the user. Before, it used to be about just watching the video. Now, the video can include links. This can be very helpful. If you are creating a video, and in it you mention another video or blog post, or something along those lines, you can have a link pop up in the video. This makes it very easy to increase the relationship with the viewer. I know that I clicked on many of the links that were in the video. Some of them because I was interested in the topic, and others, just because they were there. Once I clicked those links, I found out a little more about that specific topic.
Randy Ksar 7:57 PM on February 23, 2009
Great panel!
Jim Grillo 11:14 AM on February 24, 2009
This is one of the best blogs for learning. You guys truly have the formula for internet marketing. I hope to figure out how we can work together in the future once I get my national vertical network of cities live. Thanks all!
Jim Grillo, CMP
Phil Santoro 10:52 AM on March 02, 2009
Excellent panel, however I was surprised not to hear about video optimization...that is what I specialize in; DOMINATING GOOGLE SEARCH RESULTS with my videos. Please contact me if you are interested in hearing more about my strategy of syndicating and optimizing videos. Thanks, Phil