COMMENTS
I particularly love your statement about losing control of your "messages" and providing free content that can be distributed and most importantly shared. It's amazing how many people get stuck on the traditional ROI measure for online campaigns when most of the free content such as videos, blog posts or ebooks are more about branding & identity building than about providing a simple linear path to a sale. Great post and looking forward to the webinar this afternoon.
So true about just letting the traditional approach go. It's a whole new way to calculate ROI. Looking forward to this afternoon.
I am incredibly lucky to be alive today to experience the new generations buying habits through the internet! The tremendous opportunity to share globally!
Outstanding post. Specific, to the point and succinct. This idea of inbound internet marketing is an exciting idea, a great alternative to "old school" marketing.
Now can we expect info-mercials and QVC to change? I am frankly getting tired of a certain bearded television figure shouting at me about the benefits of his product.
I represent an established/published writer client who has written a 4-quadrant screenplay. Market tests show this story could be an epic film on the level of Gladiator or even Ben-Hur. It is historical fiction. a true story with a main character heroine who would have powerful marketing potential in U.S. Europe and South America. We have tested going viral and BOOM it exploded but we pulled back- FAST... for fear of a studio stealing the story (like the movie "the 300" versus Stephen Pressfiled's "Gates of Fire") . Any ideas on how to protect intellectual property that can be monetized when it is based on historical events?
Great webinar today!
Some questions I had:
- How do these rules apply to humble small businesses like candy stores, t-shirt stores, etc.?
- I work in a HigherEd Volunteer Office that works to promote engagement, which isn't "easy" to promote, can these rules still apply from a creative angle?
How do we find the bloggers that write about my industry - fundraising?
What are your suggestions on using a podcast to promote your business and how how exactly would I go about using a podcast
Great webinar.
What I want to know is what if your audience is not online?
I mean - what I want to reach people that are not using the internet very often, don't know about youtube, don't use google?
Awesome Webinar!
David Meerman Scott kept my attention, gave me great ideas and was FUNNY!
Thanks HubSpot!
Thanks David Meerman Scott!
Excellent webinar today! Sounds like World Wide Rave will be a great followup to The New Rules of PR and Marketing - a book that I have given to many clients.
- Krista
Just Fab!
We like the idea of jargon free marketing.
Many Thanks!!
Great article and webinar and I'm looking forward to the book coming out. For those who are service businesses, it's harder to create the incredibly valuable tangible item. Would you alter anything in this case? BTW, I'm a huge fan of The Grateful Dead too, my favorite song is Sugar Magnolia. You?
Great seminar! I really appreciated the book example. I would like to hear more from both sides on asking for emails. We are kind of in the same boat of having to sell in order to make money. I'm trying to figure out how to convert free to paying. Any ideas?
I have the same question as Martha above. I'm finding more of my fans and enthusiasts aren't online (if you can imagine that). How do I create a rave with them?
It was very nteresting to follow you, thanks to give to me this opportunity. I can see we are "all in the some sheep", infact share mostly questions and ideas of the other attenders. Expecially I totally agree with Eric Guerin. The mayor problem I face wen I try to "sell" an unconventional communication campaign are expectations: how I can previously quantify the results of the campaign?
It was very nteresting to follow you, thanks to give to me this opportunity. I can see we are "all in the some sheep", infact share mostly questions and ideas of the other attenders. Expecially I totally agree with Eric Guerin. The mayor problem I face wen I try to "sell" an unconventional communication campaign are expectations: how I can previously quantify the results of the campaign?
It was very nteresting to follow you, thanks to give to me this opportunity. I can see we are "all in the some sheep", infact share mostly questions and ideas of the other attenders. Expecially I totally agree with Eric Guerin. The mayor problem I face wen I try to "sell" an unconventional communication campaign are expectations: how I can previously quantify the results of the campaign?
There seems to be a euphoria about social media which is similar to the Web 1.0 mood before it crashed. I think it would be foolish to hold up a few examples (taken from different industries over decades) and say that these results are typical or can be easily replicated.
There is a thin line between motivating people and misleading them with overly high expectations.
I have a question vs. comment. I am an Integrated Marketing Consultant and Content Producer... Do you have you have social media staffing suggestions? e.g. what is reasonable to advise for my small business clients?
Thanks all, for your comments and for participating on the webinar.
I am going to answer a few questions but in a general way if that's okay.
I do think these marketing strategies are for all businesses. That's why I selected them from a variety of businesses - large, small, B2B, B2C, author, etc.
I don't advocate dropping all existing marketing programs and doing these things exclusively. I think there is still room for advertising, media relations, and direct sales. However, today everyone goes online to solve problems and research products & services and you need to be in front of them.
Regarding how do you find blogs and what specific tools to use, the answers can be found with your buyers. Find ten or twenty representatives of your buyer persona and interview them. Find out what blogs they read and if they would listen to a podcast or what other things they do online.
Thanks again,
David
David Meerman Scott has done it again. Rules of the Rave are the rules of the road for success with social media and blogging. His first book the New Rules of Marketing and PR created a paradigm shift in the traditional PR community. World Wide Rave will not doubt effect the business community in the same way.
Bravo! Innovation will always find an audience.
Great post! Very informative and well written.
After taking part in the webinar, I ordered your book today. I'm really looking forward to drop-kicking the "same old same old" Marketing tips in my inbox. Thanks for a fresh perspective.
I always find it interesting how these posts compare with the information that I am being taught in my Internet Marketing class. A lot of what is stated here is very true. Much of it coincides with what is being taught in a classroom setting as well. I actually had a project that tried to get us to create a "viral video" about internet marketing on the web. I really wish I knew some of these pointers before I tried to create the video. It would have helped tremendously.
I find it very interesting though, that if you create a World Wide Rave, you don't need to worry that much about search engine placement. It will mostly take care of itself. That can be a very useful thing, if used correctly of course. There have been some times when an individual has done something to start a World Wide Rave, but it was against their company or their views.
Thanks for the heads up.. I would say using funny cartoons in your website could also get people to spread your ideas...
Everyone's goal should be: How will YOU create a World Wide Rave.
One place to consider investing is to use the skills of a journalist. Hire one full time (print or broadcast journalist) or part-time or freelance on an hourly basis.
David
Absolutely fabulous! Who doesn't want people to talk about them? This is totally awesome!
Great presentation. In a time where competitive intelligence reigns for corporate assets the idea of losing control will create that rave. The best way to spread ideas is to give them away for free.
I love these ideas, and want to increase business, but am afraid of losing my privacy. Recently, someone forwarded one of my personal (not business) emails to someone who then blogged about it, without asking my permission. Viral marketing seems to require leaving yourself open to personal attacks---the Lose Control rule. What do you do, if anything, to help prevent cruel or misguided postings, especially if they get personal?
The presentation was full of new and useful information... thank you! I received the followup email that was promised, but there was no link to the slides used in the presentation, as HubSpot said there would be... is it possible to get them?
Thank you!
We've found one way to create customer excitement is through contests. If you have enthusiasts to begin with (even with a local candy shop or tee-shirt shop) and you have a fun contest with a great giveaway, word spreads quickly through like-minded people.
I like the article. It makes marketing sound and feel natural. When the rave spreads and flows, it touches natural followers. I am looking forward to the Webinar.
Interesting article - I guess the idea for the trigger is crucial. Wish I had a bit more creativity sometimes!
I'm truly agreed with your statement about 'Nobody cares about your products (except you)'. In order to achieve your goal you have to think outside the box.
I'm here late in the game as i just heard the podcast on this subject and would like to comment.
I work in motion picture finance and distribution, and I can tell you that the idea of allowing people to have your information without registration and without purchase and this idea of FREE everything and brand hijack is just a tactic that is used by people who are paid to tell people how to earn a living on the web.
A huge issue in the attention economy right now is getting people to put some skin back in the game as all this free stuff puts a very odd sense of values on things and this needs to change, not back to where it was...as I disagree with the old guard, but this idea that people should taste your wares, and then spit it out is getting to be a bit old.
Nothing satisfies the appetite more than making money for your time and that's why we think that the next level of entertainment ownership, marketing and participation will be financially driven and will allocate revenues for people who assist in making your media successful.
If you are going to launch a RAVE campaign should you not reward every single person who helped you build it into that successful machine or campaign? After all its their time that they're wasting on you is it not?
We call this SoCap or socialist capitalism and its the basis of our latest endeavor in what we think is going to how people will engage with products on the web.
Put some skin in the game and pay people and companies for their time and efforts.
FREE has no value!
P.S. Why did you get fired from Thomson?
cheers
dave
@dave - thanks for the comment.
I agree with you. I charge money for my books, for my speeches, for my strategy work with companies just like you charge for the films you distribute.
However I also give things away for free such as ebooks, this Webinar, and my blog.
But you give away things too, don't you? Isn't that what a movie trailer is? Free content? Do you have a registration requirement before you allow someone to see a trailer?
My take is that valuable free stuff helps to sell.
Take care, David
Great job, great post and great ideas
It really can help people make great income money from internet.
thank
• Email Marketing is very powerful and effective marketing to reach target market in short time and with short spending. By effective email letter you can reach your Hidden customers as well as build strong relationship with your existing customers.
Useful information for me, many thanks, by nike air max 95 running shoe,
Great topic, they are more attractive than others, i appreciated it, nike air max 90 running shoe on new model