HubSpot TV - Marketing March Madness

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Episode 33 - March 27, 2009
(Episode Length: 19 minutes, 9 seconds)

Intro

How to interact on Twitter: @karenrubin & @kylejames
Remember to subscribe in iTunes - http://itunes.hubspot.tv: Feel free to leave a 5 star review!

Mailbag

@thatrobguy: "Many SEO experts believe that links from .edu domains are very influential. Their value comes in part because they're tough to get--most educational institutions carefully manage the content that gets posted to their sites. However, there's one easy way to get a link on an edu site - alumni directories. I set up profiles on my undergraduate and graduate school alumni directories and was able to put a link up to my company's awesome baby gifts, That Baby DVD and CD."

Headlines

NCAA Basketball and Marketing

March Madness: CBSSports.com Draws 4.8 Million Uniques During First Three Days
Marketing Madness - Official ladder of the tournament
Social Media Madness - The Final Four
The Final Four: College Web Style
jameskm03's march-madness Bookmarks
2008 POSTSEASON SPORTS NATIONAL TV AD SPENDING
> Pro football: $748 million
> NCAA men's basketball: $643 million
> Pro basketball: $330 million
> Pro baseball: $326 million
> College football bowls: $250 million
Obama did a bracket how about your CEO?
Estimated $600 Million in illegal gambling last year on tournament
Viewership on demand up 60% (5.6 million unique visitors)
6.5 million total hours of video and audio consumed thus far, a 71% increase over 2008 figures.
Marketing Takeaway: Looks for excuses to make creative content when the whole country is watching.

Toys'R'Us Botches Acquisition of Toys.co

Toys'R'Us loses SEO ranking with new purchase
Marketing Takeaway: 301 Redirect is a PERMANENT redirect, like telling the USPS you are moving. Make sure you use 301s wisely.

Fortune 500 Flunks SEO Test

Fortune 500 flunks organic search efforts
Marketing Takeaway: There are lots of opportunities to rank organically for keywords that Fortune 500 companies are missing.

PimpThisBum.com

PimpThisBum.com employs irony on homeless man's behalf
Raised $50,000!
YouTube Channel with lots of videos; Alcohol Rehab by Sunray and flight by Southwest Airlines
Marketing Takeaway: If a bum can use the internet to market then so can you!
Marketing Takeaway: Don't be afraid to help people... people are inherently good and charity is great brand awareness.

Social Media for Social Change (SM4SC)/ @sm4scny c: Combines online and offline initiatives to help deserving charities. EVENT: Friday April 3, Roger Smith Hotel in NYC. Buy tickets to support City Harvest.

Marketing Tip of The Week: Create some interesting, relevant content around the NCAA basketball tournament and leverage the 5.6 million unique viewers.

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