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Groundbreaking New 'Personality Grader' Makes Marketing Less Manic

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personality graderEverybody knows that personality is an important part of social media marketing. You need to be authentic, you need to be transparent and you need to have ... well, personality.

Of course, up until now, some marketers have been painfully unaware of their personality's effect on their work.

Today, HubSpot is announcing a solution to that problem.

Personality Grader, the newest member of the Grader family of free marketing tools, gives data-hungry marketers a simple way to benchmark their online personality. We hope this will help people see where improvements can be made.

Next-Generation Personality Technology

Personality Grader builds on HubSpot's extensive expertise in social graphs, natural language processing and artificial intelligence.

Here's how it works: Personality Grader clusters, analyzes and measures the width and breadth of your online footprint across thousands of different social sites. The tool uses this data to calculate 4 variables that serve as input for a Personality Grade:

Frequency - This is a measure of your rate of content production and social interaction. We analyze the types of social actions you engage in to determine if they are accidental, regulated, regular or repeated.

Sentiment - Using computational linguistics we are able to analyze the tone of the content you produce for the Web. We trained our system on a corpus that represents the different structures of text available on the social web. We've also built some biometric functionality into this part of the algorithm to analyze the facial emotions present in the photos you've uploaded to sites like Facebook and Flickr.

Reach - This is a measurement of the size of your social network, in terms of both first and Nth-order strong and weak connections. The algorithm also takes into account the amount of influence you wield over the other users in your social graph, in terms of how often you cause them to take specific actions. Borrowing from the field of social psychology, we are able to determine how much prestige your node represents to your social group.

Intelligence - The intelligence metric uses a combination of several different methods. Using a modified application of the Stanford-Binet test, we estimate a traditional intelligence quotient score. Then we temper that number by analyzing the Flesch-Kincaid grade level of the content you're producing online.

So, what are you waiting for? Head on over to personality.grader.com and see how you can improve your personality.

Posted by Dan Zarrella on Wed, Apr 01, 2009 @ 07:13 AM

COMMENTS

This is remarkably accurate - thank you guys. Great job with another helpful tool. 
 
<a>http://personality.grader.com/pgrade.php?UserText=Axl+Rose

posted on Wednesday, April 01, 2009 at 8:07 AM by Axl

And a Happy April Fools Day to you as well!

posted on Wednesday, April 01, 2009 at 8:20 AM by Michael Mallory

Am super excited about this -- but can't get the link to work.

posted on Wednesday, April 01, 2009 at 8:25 AM by sara

Not that funny...

posted on Wednesday, April 01, 2009 at 8:27 AM by sara

Nice one guys. Most accurate April fools ever. lol!

posted on Wednesday, April 01, 2009 at 8:31 AM by Beads

I am curious as to how the personality grader differentiates between people with the same name.

posted on Wednesday, April 01, 2009 at 8:34 AM by Ryan Beale

Funny. HAHA!

posted on Wednesday, April 01, 2009 at 8:37 AM by Ryan Beale

Ryan: This was a difficult one to solve. 
 
What we ended up doing is putting in some Javascript code so we could watch each character of the name as it is being typed. 
 
Based on the typing speed, the application determines which of the "candidate" profiles that match the name have the highest probability of being a match. 
 
For example, if you type really slowly, it is unlikely that yours is the account with 17,000 twitter updates. 
 
It's not perfect, but we've found that this is close enough for our purposes. We'll continue to refine this part of the software.

posted on Wednesday, April 01, 2009 at 8:42 AM by Dharmesh Shah

Clever....as always!!! I am off to rent the Adam Sandler movie (ANGER MANAGEMENT). Can an inspiring video solve my sentiment issue? Whaddya think?

posted on Wednesday, April 01, 2009 at 8:48 AM by Kathleen

Happy April Fools Day to you too ;-)

posted on Wednesday, April 01, 2009 at 9:13 AM by Maria Pergolino

VERY funny - love it! HubSpot is such a fun company!

posted on Wednesday, April 01, 2009 at 9:26 AM by Stephanie Chiquette

TFF!  
 
Now, if I mention Guy Kawasaki here will I get more link juice?

posted on Wednesday, April 01, 2009 at 9:27 AM by Steve Kirstein

Crap...definitely need to raise my personality. :) Kudos.

posted on Wednesday, April 01, 2009 at 9:28 AM by Stuart Foster

Hmmm, would you let these people rank your personality, when theirs is obviously questionable.... 
 
Mike Volpe - 43 
Brian Halligan- 26.75 
Jim O'Neill- 48 
Mark Roberge- 39.25 
Dharmesh Shah- 28.25 
Jonah Lopin- 23.75 
David Stack- 35.5 
Yoav Shapira- 28.75 
 
;-)

posted on Wednesday, April 01, 2009 at 9:33 AM by Maria Pergolino

@maria ... true, but much of HubSpot's marketing power lies further down the chain of command, where the personality grades are sky-high. :)

posted on Wednesday, April 01, 2009 at 9:36 AM by Rick Burnes

I knew my score of 23.1 was too good to be true.

posted on Wednesday, April 01, 2009 at 9:45 AM by Dan Phelan

This made me smile - thanks!

posted on Wednesday, April 01, 2009 at 10:01 AM by JLibbey

I'm such a sucker.

posted on Wednesday, April 01, 2009 at 11:25 AM by Rachel

Hmm...  
 
Seeing the personality grades of HubSpot's leadership, I feel a lot better about my score of 58 :)

posted on Wednesday, April 01, 2009 at 3:56 PM by Allison Shapira

I'm sorry but I have to say that I find your personality tool to be the stupidest thing. I think I've lost some respect for you guys... just a little though.

posted on Wednesday, April 01, 2009 at 8:22 PM by Sandra

I would never tweet something like that :)

posted on Thursday, April 02, 2009 at 10:15 PM by gtamega

Very funny!

posted on Friday, April 03, 2009 at 1:28 PM by Deirdre Spight

That was funny as heck, and the answers to the comments are awesome too.  
 
Everyday I am finding HubSpot a little more fun and useful. The people we deal with are incredibly bright people.

posted on Monday, April 13, 2009 at 4:29 PM by Wayne Altman

what about the people having the same name?

posted on Tuesday, April 21, 2009 at 1:10 AM by anuja a satardekar

LOL - Good one. 

posted on Wednesday, April 29, 2009 at 6:57 AM by Richard Marti

My problem is that half of my online profiles use my name without a space between first and last names. The other half have the space. If I grade both, its like two split personalities. Very odd.

posted on Friday, May 08, 2009 at 1:28 PM by Jeremy Lichtman

A surprizingly accurate measurement tool. A must for anyone to present in a Performance Review. Thank you HubSpot!

posted on Friday, May 22, 2009 at 6:25 AM by James Harkin

Um. Did we just get taken in by an April Fool's joke?  
 
Try putting in random text...

posted on Friday, May 22, 2009 at 8:12 AM by Jeremy Lichtman

Jeremy, it's just for fun. Get it?

posted on Friday, May 22, 2009 at 9:12 AM by Jamie Again

Hi Jamie, 
 
I know. It would actually be a very useful tool though, provided they had a realistic way of determining which accounts belong to whom. 
 
Jeremy

posted on Friday, May 22, 2009 at 9:19 AM by Jeremy Lichtman

Does the system reads in any language or only english?

posted on Wednesday, May 27, 2009 at 7:39 PM by Robby

ssdcvdvfdv got a score of 53.25

posted on Wednesday, June 10, 2009 at 4:39 AM by well

A high %age of comments have been posted on either Wednesday or Friday! Discounting the April 1 wednesday posts...

posted on Wednesday, June 10, 2009 at 4:42 AM by Well

RULEZ!!!! :)

posted on Friday, June 12, 2009 at 12:34 PM by Ivan Stojanovic

thanks for your post.perhaps you will like abercrombie

posted on Tuesday, June 30, 2009 at 8:52 PM by ed hardy

uh oh: 
http://personality.grader.com/pgrade.php?UserText=satan

posted on Saturday, July 11, 2009 at 3:02 PM by satan

I just came across this tool today and I'm impressed! This could help people work on certain weaknesses that can be worked on to increase a better online presence.

posted on Tuesday, July 14, 2009 at 3:21 PM by Toni Lamb

great post...........and thank you 
links of london

posted on Wednesday, July 22, 2009 at 12:20 AM by tiffany

Cute, gimmicky, and entertaining at best, but wholly unscientific and inaccurate, unless you have a name totally and absolutely unique.

posted on Thursday, August 06, 2009 at 11:03 AM by Robert Schecter

Comments have been closed for this article.