COMMENTS
Brent & Mike,
Great Webinar! Thanks.
Quick question: How can an eCommerce startup that is going to launch in about 3 months start build customer base with social media?
Best statement IMHO was where you stated that even the stuff you tried that did not work provided a benefit. I think most people think too much about failure and not enough about the possibilities of success.
Thanks for the inspiration.
thanks for an interesting webinar today - some useful tips on tools but I wonder do you have any tips on how to find your blog voice and how to speed up or make smooth the getting started process?
I am totally resisting doing the social media thing even though I KNOW it's a must - afraid that it will eat up huge chunks of my time. Also seems like a huge committment to have to update all these different sites every day...would it be a good idea to start with just one (i.e., twitter or facebook?)
can you provide a list of all the websites you mentioned in the course of today's webinar
Marketers are increasingly focusing on the growing baby boomer market (I guess that the next big segment). Whats the representation of this segment in sodial netwoeks? If their presence is small how should a social media marketer reach them?
If you're a local company working on expansion, how can you use social networking to grow locally while avoiding the hazard of giving your business idea away to other, non-local entrepreneurs? Also, is there a particular age group to which social networking is more likely to apply?
i ma looking to set up RSS on both my site and blog - should i keep both sepearte or is it preferrable to merge/cross populate these two resources - if so what app shoul di use?
One comment that I did want to make is that Twitter, Facebook, Flickr, etc are just tools, and they each need to be evaluated for the job at hand - right tool, right job. You should never Twitter just because that's what everyone is doing. Have a goal, think it thru before jumping in. And, still using Twitter as an example, you may decided that Twitter is not a great tool for you. For example, I've been talking about social media with a day care center and I don't think Twitter is a good tool for them. I don't believe in using other people's children as a marketing tool, and there are some serious privacy/security concerns when dealing with children. Now, if it was a doggie day care service, I'd say, tweet now and tweet hard! I'd love to get tweets about the awesome day my pug is having at daycare.
Remember, right tool, right job.
can you advise on which blog platform to use, I am setting up a business blog and understand that there are both usability, hosting and SEO implications - i have narrowed it down to either Google or Word Press [hosted or not hosted]
To Amy's point above about the daycare center. I think you might find Twitter useful to announce your blogposts or your podcasts regarding daycare. Hopefully, potential and current clients will see your Tweet and follow the link back to the information you're providing and then be part of a conversation with you. Just a thought.
Mike & Brent -- great webinar! Great quote also about using "marketing speak" with Web 2.0 tools.
Paul, I'd rather seem them use their time to network with their current families. They do much better with word of mouth than with any advertising. We're actually working on developing a word of mouth campaign.
When trying to promote a product on Twitter how far is to far when it comes to Tweeting. I would like to promote alot of things we have available as special offers and items we have for sale. But we don't want to come off a spammers on Twitter which we are not. We just want to get our products out there for promotion and of course sales.
Brent,
Thank you for sharing your wealth of knowledge today, and for telling about the trials and tribulations you faced in jumpstarting your career. I love your blogger voice! It's inspiring to hear that writing was instrumental to your success, particularly since publishing articles is one of my marketing goals. With that being said, I better get down to it.
Hi Amy, thanks for the response. If the blog posts or podcasts were about child care, they might help your word of mouth effort. Certainly wouldn't suggest using them to advertise, i.e., marketing speak -- just as informational tools to help establish your reputation and expertise.
Good luck! Paul
Great webinar -- I'm a believer in leveraging social media. I saw an up-tick in product downloads and unique visitors after I started using various social media venues.
Soooooooooo useful - thank you!
Thank you all so much for the kind words about today's webinar. I think it will take a little time (and space) to answer the questions, so I'll be doing a follow up post on my blog to answer them, and will leave a comment back here with a link. I will try to get it posted tomorrow.
Thanks again!
This is what I love about social media and sharing. Here's a link to a post at
www.fillupbanks.com that lists and describes some of the tools I mentioned in today's webinar:
http://fillupbanks.com/twitter-services-to-optimize-productivity/
Big thanks to Fillup Banks!
Excellent story and inspirational. Blogging has changed my career path and opened up many new doors and to think I started just to tell stories to my friends and family.
keep up the great work.
Thank you, Brent, for sharing your experience and helping us new bloggers and business owners connect the dots.
Your enthusiasm is catchy! It is also evidenced by the quality of your presentation.
Thanks again!
Thanks for this post. There is a revolution afoot and you described it beautifully. I've just started Twittering and Blogging and already the results are astounding. I feel a 100 yards ahead of most people in my field.
Awsome, the world is changing and we need to change with it. Our thinking and our actions!
How are CRM vendors incorporating ROMI on social media activities/campaigns into their offerings? Are companies employing tools like Google Analytics and Tittergrader?
Am I the only one who found little of interest for a B2B business, just a lot of self promotion?
Brent,
Thanks so much to you and Hubspot, for an informative presentation yesterday. You provided great examples of how Barrack Obama used social media to collect contact info for the campaign's CRM application, via the announcement of his vice presidential nominee.
Your presentation also provided helpful tips and examples of tools to use as we integrate captivating content into the more operationally-oriented CRM model.
I look forward to reading your book: Barack Obama's Social Media Lessons For Business.
Thanks again!
Wow Brent!
I was just trying to relay information and it already brought me traffic. That proves Social Media is a great way of marketing.
I'm just curious about how you found out I posted something about you.
Wow is all I can say - thank you so much for opening our eyes to what is happening around us! I just stumbled across a link that let me to the webinar! I have a whole new view of twitter!
Hello Brent & Mike,
What a host of great information. There is no doubt a social media revolution underway (hint: Twitter). Investing time in learning all about Twitter will bring plenty of benefits. Your readers might be interested in The Twitter Video Tutorial series found on my blog at http://www.digitaldrake.com/welcome-to-my-twitter/
Brent,
Thanks for the great info. Especially enjoyed your examples from Barack 2.0 and Popeye's Chicken using Twitter. It made me think differently about Twitter and how it can be used in marketing. I'll definitely share the webinar with others!
Hi,
Sorry, I know your content made sense and all that but I just couldnt stay awake past 23.33.
Perhaps a different style of presenting? or a text version of this seminar?......
that was the "How to Use Social Media to Attract More Customers - Free Marketing Webinar" btw
i need to attract more clients 2 my site for adventure camping and luxury holidays in east Africa