COMMENTS
Good info, thanks. Keep this up. I like the short, quick video tip.
How advanced is your video equipment?
I have been taking action on all leads. It's interesting that most of our hubspot leads, to date, still come from word-of-mouth referrals or old newsletters that generate the website visit. At least now, we know that they have visited and what type of help or assistance they are looking for--so much better than cold calling! Thanks HubSpot team.
Prashant's assertions are dead on. I look at marketing as a vacuum cleaner with a funnel at the end of it. You want to ensure that the path from lead generation to sale is fast, efficient and streamlined. However, you also don't want to bury your sales team in useless leads. So plan accordingly for this and temper your approach (via measuring and questioning data) constantly.
What a great article - so many "experts" out there are not talking about the conversion to sales - this is critically important! In my bootcamp and coaching Club I try hard to help entrepreneurs understand the sales conversion! thanks for a great post!
Ann Evanston
www.warrior-preneur.com
Strategies for 21st Century Networking, Warrior Style!
I think thats awsome. People have gotten so wrapped up in the BUZZ words that now the clients started yammering about Page Rank thinking he knows what its all about.
In the end of the day its not how popular you are with google, but how much products you sell!
I think it is rather understated how little we analyze data, especially in regards to how rapidly it can feed in.
Prashant's third point is especially valuable because there is no excuse in today's market to not have control of data coming in. Google Analytics at the very least is a must today.
A lot of what you suggest is really simple but so few people do it. One of the most valuable things in business of any kind is converting the potential customers and turning quality leads into sales.
Nice to put a face with a voice Prashant! When are you coming back on the show.
I took a look at this thinking he would talk about LEAD GENERATION. As in how to GENERATE the leads to begin with, not how to track them or convert them.
Not that this information was not helpful it was just mislabeled IMHO.
Most of the so-called experts teach marketing, but few follow through with teaching - "Conversion starts with marketing and ends with sales." I have finally found a site with great informative information, I'll be spending my free time here.
Great topic, they are more attractive than others, i appreciated it,
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