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A main criticism of social media is that it's impossible to measure its impact.
Not so, says KD Paine, author of the new book "Measuring Public Relationships."
Paine has made a career of social media measurement; in addition to her recent book, she is also the founder and CEO of KD Paine & Partners LLC and writes her own blog, PR Measurement.
Recently, HubSpot's Rick Burnes caught up with Paine. He spoke with her about today's marketplace, ways to form relationships with stakeholders and some current success stories.
From the video above: "They say, 'Ford is not like the other three,' and because they're not like the other three, that's why they're selling cars. That's their key message, and you can track that through social media."
From the video above: "All those things [like reputation] are intangible, but you can make them very measurable."
From the video above: "Figure out what's not working; don't try to justify your existence."
Check out the full conversation here (we apologize for some scratchy audio during the conversation):
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Posted by Lauren Brown on Wed, Apr 29, 2009 @ 07:06 AM
posted on Wednesday, April 29, 2009 at 9:02 AM by Laurie Dunlop
posted on Thursday, April 30, 2009 at 2:22 AM by Michelle Colyn