Internet Marketing Blog

The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Subscribe to our RSS Feed
HubSpot RSS Feed

HubSpot on Twitter HubSpot on Facebook HubSpot on LinkedIn HubSpot on Google Buzz HubSpot Blog RSS

Subscribe via Email

Your email:

Get Certified in Inbound Marketing

Inbound Marketing University - Free Marketing Training Online Classes

Inbound Marketing Software

Learn how HubSpot can help turn your business into an inbound marketing machine.

Website Grader Badge

Marketing Resources

Grader.com Tools
 
inbound marketing book

Connect with Us

Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

HubSpot's Inbound Internet Marketing Blog

Current Articles | RSS Feed RSS Feed

Ten Tips for Marketing Job-Seekers in the Class of 2009

 | Submit to Digg digg it | Submit to Reddit reddit | Add to delicious delicious | Submit to StumbleUpon StumbleUpon | Share on Facebook Facebook | Share on Twitter Twitter | Share on LinkedIn LinkedIn 


graduation tipsSo you're graduating from college in a month, you're interested in marketing, but the economy's stuck in a ditch, you don't have a job, and you're worried.

What do you do to standout from the thousands of others in exactly the same situation?

I interview a lot of people here at HubSpot, and I think there are a few things you can do. Here are my top 10:

  1. Start a blog. This is critical. At HubSpot resumes that list a blog immediately move to the front of the line. Here's why: Online marketing is a complicated ecosystem in which blog posts are the cells -- the most basic forms of life. If you've started and maintained a blog, you understand that ecosystem. You understand how search engines suck up content and spit back visitors. You understand how web applications work. You understand the concept of linking. You understand widgets and basic html. You understand how important pictures and video can be. You get the point. Start a blog.
  2. Take your job search seriously. Sounds basic, but it's really, really important. Don't start off your interview joking about drinking with your roommates, as one unsuccessful HubSpot applicant did this year. Show up on time, respond promptly and be prepared. It's easy, and it makes a huge difference.
  3. Be confident. The job market is tough and looking for a job sucks, but don't let it show. Walk into your interviews with your head high and everything under control. This is critical for marketing roles because it's how marketers have to present their product.
  4. Start a Twitter account. Twitter will teach you a lot about new marketing techniques, but even more importantly, it will connect you with professionals and companies looking for talent. It's also very useful from the employer's standpoint. Right now I'm following several people who have applied for jobs at HubSpot. Twitter is a way for me to get to know them better.
  5. Think analytically. Inbound marketing is comprised of two main activities: Creating content and measuring its use. Candidates who can do both well get hired. Period.
  6. Know the company. If you're interviewing at HubSpot, you better know what inbound marketing is, and you better know how our approach to marketing is different from that of traditional marketers. Every company has similar "must understand" tests. Figure out what they are before you apply.
  7. Demonstrate a content mindset. Go to meetups or events and post to flickr, YouTube or Facebook. Show that you're not afraid to dive into these tools. Online marketing is about building an online presence through content. The more you can do that, the more valuable you'll be to a company.
  8. Show that you get stuff done. There are people who get stuff done and there are people who talk about getting stuff done. Show that you're the former. Blogging and creating content is a great way to do that.
  9. Get passionate about something. People need to know what makes you tick. You're going to be a much more productive employee if you're excited about what you're doing, so employers want to understand what gets you fired up.
  10. Learn to write well. Much of the day-to-day inbound marketing grind is writing -- case studies, blog posts, emails, video scripts and lots more. If you can write clearly, your employer will be able to keep you very busy.


What tips would you add to this list? Please add them in the comments. I'll update the post with some of my favorites later in the day.

One more thing: If you're a job seeker in the Boston area, definitely check out today's MITX Digital Combine being held at the Back Bay Events Center all afternoon. I'll be speaking on a panel at 3 p.m., "Positions in the Digital Industry: The Opportunities, Skills, and Experience Needed."

UPDATE: HubSpot friend and Boston videoblogger Steve Garfield has an awesome post today that's right on the money: "How to Get a Job at HubSpot."

A couple more great ideas from the comments:

  • From Kevin Richard: "Interact with people in the industry/area you want to work in." 
  • From David Spinks: "NEVER pass up an opportunity to reach new people."

 

Photo: Robert Crum on Flickr

Inbound Marketing Kit

Learn more about inbound marketing and how to combine blogging, SEO and social media for results.

Download our inbound marketing kit.


Posted by Rick Burnes on Tue, Apr 28, 2009 @ 07:30 AM

COMMENTS

I gather the main idea is on personal branding. I currently have a main website for freelancing, and have considered purchasing a second for "personal branding". 
 
Is this a good or bad idea?

posted on Tuesday, April 28, 2009 at 9:19 AM by Bryan P


Great, Rick. Already passed this on to a young friends who hit me on Linked In yesterday. Talk about timely! 
 
And not bad advice for us geezers, either!

posted on Tuesday, April 28, 2009 at 9:23 AM by Michael Mallory


Bryan, actually, I'd say the most important thing is to produce content. If you create a lot of great content (on any website or series of websites) your personal brand will speak for itself.

posted on Tuesday, April 28, 2009 at 9:33 AM by Rick Burnes


Interact with people in the industry/area you want to work in.Go to events/speaker series etc, places where you are actively talking with marketing practitioners ( or even people who deal with marketing). You hear which companies are looking to hire people, but you also learn more about how the industry operates.

posted on Tuesday, April 28, 2009 at 12:39 PM by Kevin Richard


Some great tips here. I think another really valuable point is the value of networking. NEVER pass up an opportunity to reach new people, whether that means going to a networking event, writing a guest blog post or just asking professionals out for a coffee chat. Who you know and how well they know you can be a deciding factor in whether or not you land a job. 
 
Dave

posted on Tuesday, April 28, 2009 at 12:45 PM by David Spinks


It's a whole new ballgame these days. Old fashioned jobs are hard to come by which makes it all the more important to market oneself. The online world only gets you so far, though. At the end of the day, you have to connect with other people in the real world.

posted on Tuesday, April 28, 2009 at 1:20 PM by Chuck Lin


Among the 10 tips, I personally like "Be Confident". This is really helpful especially when you are facing the interviewer. However, don't be too confident of yourself that you turn out to be arrogant. Just be yourself, believe in what you can do. 
 
In addition to "Know the Company", you should also know and understand the position you are applying to. You don't want to end up being shocked on the first day of your work, do you? I was a job seeker too, and my very first mistake is that I didn't understood well the position I was applying for. I thought I was going to be a programmer, but when I was already there, it turned out I was in Quality Assurance. Anyway, that was my first job, and now I'm on my third and I'm already happy since I got the job I really wanted. 
 
 
-Melanie 
-Get Your Site Top Ranked

posted on Tuesday, April 28, 2009 at 7:25 PM by melanie


Wow! Times have changed these days with regards to job seeking! Thanks for the tips!

posted on Tuesday, April 28, 2009 at 8:25 PM by Megan


Great information for job seekers! 
 
 
 
I've been working on branding myself. Not only does creating a "brand" help job seekers to find jobs, but it increases their awareness and knowledge of social networking technology and web development software - Additional skills and experience for resume! 
 
 
 
Traci Thompson 
 
ADMIN Resumes

posted on Wednesday, April 29, 2009 at 9:11 AM by ADMIN Resumes


http://www.nytimes.com/2009/05/31/jobs/31recruit.html

posted on Monday, June 01, 2009 at 11:06 AM by Yoav Shapira


Use your marketing skills to market yourself! Verizon has marketing jobs open for those interested, visit their site for full details and locations:  
http://www.careersatverizonwireless.com/careers/marketing-jobs 

posted on Sunday, June 28, 2009 at 6:37 PM by May


Great tips! - when job hunting it would be best if you let everyone know you are looking for a job. Starting with your own network like what was mentioned, “word of mouth is a great way to find those jobs which aren’t widely advertised.” But it doesn’t end their as there are cost efficient and effective ways of making yourself visible to head hunters. In today’s job search, social networking is becoming the name of the game. Job seekers manage their careers by managing their on-line presence enhancing visibility. When looking for a job, use a variety of tools and networking strategies.

posted on Thursday, July 09, 2009 at 5:24 AM by Executive Careers Blogger


Comments have been closed for this article.