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Tim O'Reilly on Web 2.0 and Building Trends Bigger Than Your Business

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Last week at the San Francisco Inbound Marketing Summit, HubSpot CEO Brian Halligan sat down with speaker and industry thoughtleader Tim O'Reilly to pick his brain on Web 2.0 and small businesses.

Here's what he asked.

1) What is the future of Web 2.0?

Web 2.0 is based on the principle that online databases improve the more people use them. People first thought Web 2.0 was advertising. Now people think it's social media. It's actually how businesses work within this information network.

2) What lessons can marketers learn from Web 2.0?

Businesses have to figure out how to create more value for their customers than for themselves. Ultimately, customers and businesses are capable of building value together. Think about how you can build a platform online that enables the community to bring value to your business for you.


3) How can small businesses help make big trends happen?

Create goals bigger than your company. Having a big dream is important, and it's okay if you fail. Find hard problems that need solving and do what you can to make a difference.

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Posted by Rebecca Corliss on Wed, May 06, 2009 @ 06:14 AM

COMMENTS

Great job, Brian. 
 
Tim's presentation at IMS San Fran was amazing, and the interview captures some of the wisdom he shared. 
 
I especially enjoyed his response to "How can small businesses make big trends happen?"

posted on Wednesday, May 06, 2009 at 7:18 AM by Paul Roetzer

I have ALWAYS believed that if small business owners can build value and develop relationship building online their businesses will grow! Thanks Tim for offering insight and wisdom as I continue to teach my clients to be value based even online! 
 
Ann Evanston 
http://Warrior-Preneur.com 
The Warrior is Within You

posted on Wednesday, May 06, 2009 at 8:31 AM by Ann Evanston

O'Reilly is truly a visionary. It is great to see and hear him express his ideas in these videos, thanks!

posted on Wednesday, May 06, 2009 at 8:40 AM by Dan Abdinoor

Great interview!  
 
...love O'Reilly's perspective and his reminder to "dream big".  
 
Refreshing... 
 
@businessethos 

posted on Wednesday, May 06, 2009 at 10:39 PM by @businessethos

Nice. Apparently we have one ego centric dude interviewing another ego centric dude. What the heck do ya want us to walk away with this?

posted on Thursday, May 07, 2009 at 9:44 PM by Joe

Comments have been closed for this article.