HubSpot TV - SEO Wizardry with Guest Co-host Rand Fishkin

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Episode #42 - May 29nd, 2009
(Episode Length: 26 minutes, 24 seconds)

Intro

How to interact on Twitter - @mvolpe @randfish
Special Guest: SEO Guru Rand Fishkin from SEOmoz.org
Remember to subscribe in iTunes: http://itunes.hubspot.tv
Inboundmarketing.com: Post your HubSpot TV questions in the forums
Sign up for free Inbound Marketing University: SEOmoz is an IMU Partner, and Rand is an SEO Professor

Headlines

Microsoft Announces New Search Engine - Bing.com

Microsoft Announces Bing.com, Makes Its First Serious Challenge to Google’s Dominance
Bing has a different user interface, and some features allowing you to search for photos similar to a specific image result, as well as an advanced travel search engine
Marketing Takeaway: Play around with relevant search terms and see how your website shows up as compared to Google

Billboards Become Conversational

CBS Outdoor merges text with billboards
Using text messaging all CBS Outdoor billboards can allow people to send a text message with a keyword to get more info
Does this encourage texting while you drive?
Marketing Takeaway: You can even try to make traditional advertising more interactive and measurable.

Google Does the Wave. What is it?

Went Walkabout. Brought back Google Wave.
Google Wave Drips With Ambition. A New Communication Platform For A New Web.
What is "Wave"? How will people use it?
Marketing Takeaway: Wave is still in development stage, and not worth thinking about from a marketing standpoint.

The Future of Search Marketing

Did Google Change SEO Yesterday?
Where is search going? What are microformats and the semantic web?
Marketing Takeaway: Make sure you are publishing content in a semantic/microformat-compatible way. Blogs and websites built on CSS are a good start.

Forum Fodder

Brandon Mulnix from Modern Photographics asks "What are the steps to optimize images for Google image search?"
File name, ALT tags on images

Marketing Tip of the Week: Brush up on your SEO by checking out SEOmoz and registering for Inbound Marketing University.

Closing

Missed last week's episode? HubSpot TV - Lose Control of Your Marketing (May 22nd, 2009)

Learn more about how you can optimize your site to rank higher in search engines so you get found by more qualified prospects.

Posted by Rebecca Corliss on Sat, May 30, 2009 @ 10:16 AM

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