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Are Inbound Marketers Truly Enlightened?

 

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If you're a marketer and you don't take yourself too seriously, you will be rolling on the floor after you watch this.




Here's some of my favorite quotes relevant to the inbound marketing mission: 

  • "Don't know it? Don't show it."
  • "You've got to hone your marketing mix. I like to stick with proven offline strategy ... to drive awareness. It's not that digital marketing isn't proven, it's that I can't conduct a thorough ROI.  I don't do ROI on the rest of my media mix. But, that's because they're proven."
  • I prefer someone to be aware of my product than to not purchase it. They can't convert if they're not aware.
  • For instance ... Why would you give paid search credit for a certain conversion when it might just be a spillover of awareness of a USA Today Newspaper ad ... that noone looked at?

Amused? Vote for Enlightened Stupid Marketer at InboundMarketing.com

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comments Comments

Posted by Pete Caputa on Tue, Jun 02, 2009 @ 11:49 AM

COMMENTS

Hmm, I think I'm an enlightened stupid marketer because not only do I have a lot of those "best selling" marketing books, but I've even read the back covers and forwards of most of them, and at least a chapter of some of them, too. 
 
Great stuff, folks. If only it didn't cut so close to home!

posted on Tuesday, June 02, 2009 at 1:54 PM by Rob Leavitt

Cute - brings to light some habits of marketers and how we unconsciously take on certain habits. I am now enlightened and need to put on my other hats!

posted on Tuesday, June 02, 2009 at 2:24 PM by Gail Cavanaugh

Absolutely loved it Pete! In that same vein, check out "Redesigning the Stop Sign": http://www.youtube.com/watch?v=xwqPYeTSYng

posted on Wednesday, June 03, 2009 at 8:25 AM by Thad Peterson

Thanks for the shout out. Glad I'm not alone. I think the only people that get offended by this is the ones that take their BS a little too seriously. :)

posted on Saturday, June 06, 2009 at 12:01 AM by nalts

Kevin. You're welcome. Awesome job on the video. You hit some nerves, but this stuff certainly has to be said. It's time for marketers to start being accountable.

posted on Saturday, June 06, 2009 at 3:42 AM by peter caputa

Classic. Love the suggestion to "sell book covers only" for 1/2 off." I'm dying (from laughter). 
 
DJ Waldow 
@djwaldow

posted on Monday, June 08, 2009 at 7:26 AM by DJ Waldow

Comments have been closed for this article.