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HubSpot TV - Is Your Marketing Hot or Not?

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Episode #43 - June 5, 2009
(Episode Length: 24 minutes, 26 seconds)

Intro

• How to interact on Twitter - @mvolpe @karenrubin
• Remember to subscribe in iTunes: http://itunes.hubspot.tv
• InboundMarketing.com: New site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up for Inbound Marketing University!

Mail Bag

• HubSpot TV & Successful Videos
• Webinar with Karen & Mike: How To User Online Video for Inbound Marketing (Wednesday June 10th)
• Register for the Webinar

Doing it Right

• Southwest Airlines' Rapping Flight Attendant (1.7 million views)
• Managing Social Media and Encouraging Employee Individuality with Southwest Airlines

Headlines

Time Spent on Social Networks Doubles in a Year

• Time spent on Facebook: "1.7 billion minutes last year compared to this year's total of 13.9 billion"
• "Twitter saw a 3712 percent year-over-year increase between last and this year, with users clocking in nearly 300,000 total minutes for that site in April '09."
• Time spent on social networking and blogging sites has grown at 3 times the rate of overall Internet growth."
• Marketing Takeaway: People are spending a lot more time on social media in their day to day life. As a small or medium business, you can't afford not to be there!

Small Businesses Getting it on With Social Media

• Social Media and Small Business Getting Acquainted Slowly
• "260,000 small businesses across the US and Canada are employing social media tactics in their business to one degree or another"
• "Assuming 25,000,000 small businesses in the US and 2.5 million in Canada, that means that just under 1% of these business are using social media."
• Marketing Takeaway: See marketing takeaway from Headline 1!
• Marketing Takeaway 2: Lots of opportunity to get ahead of the competition.

GM Goes Bankrupt, Launches GMReinvention.com Website

• ww.gmreinvention.com
• Attention GM: Here are the top 5 marketing ideas for your reinvention
• Good things about the new website: Flickr, Facebook, Twitter, Blogs, videos
• Bad things about the new website: it is a microsite, not their main website
• Marketing improvements from @dmscott
  • Fire your Madison avenue advertising agency
  • Build better products people want
  • Be more human and personal
• Marketing Takeaway: Over dependence on outbound marketing is dangerous because it is becoming more expensive and difficult. 

A New Future for No-Follow Links?

• Google Loses “Backwards Compatibility” On Paid Link Blocking & PageRank Sculpting
• Google Deprecates PageRank Sculpting, Paid JavaScript Links
• Matt Cutts on Twitter: "Hey, did you hear our latest inside tip?  Make relevant content ;)"
• Marketing Takeaway: Use no-follow where it is meant to be used.  Blog comments, and maybe links in your footer to "privacy policy" and things like that. Don't waste your time with advanced page rank sculpting.

Forum Fodder

• Question on Inbound Marketing.com: How to Transfer a Group Page to a Business Page

• Congrats, @justinlevy! #levywedding

Missed last week's episode? HubSpot TV - SEO Wizardry with Guest Co-host Rand Fishkin (May 29nd, 2009)

Webinar: Marketing in a Recession

Posted by Rebecca Corliss on Sat, Jun 06, 2009 @ 08:09 AM