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Which Startups Do SEO Best? Here Are the Grades.

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A few weeks ago Red Herring announced its annual Red Herring 100, a list top startups.

The list, which HubSpot and seven of its customers were honored to be included on, is a collection of North America's most promissing up and coming companies. Past winners include Google, Yahoo!, Skype, Netscape, Salesforce.com, and YouTube.

Since Red Herring doesn't rank the 100 companies it picks, we thought we'd offer our own ranking: search optimization effectiveness. We took the list, ran it though our free Website Grader tool, and got scores for each company. The scores are on a 1-100 scale, where 100 is the best.

The results are below.

What can we learn from this list? One thing is clear: The scores are above average. Only 14% are below 50. That's indication of SEO's importance. The companies that are growing are doing it well. 

Twitter (www.twitter.com) 99.9
YouSendIt (www.yousendit.com) 99.8
HubSpot (www.hubspot.com) 99.7
Ustream.TV (www.ustream.tv) 99.2
Appirio (www.appirio.com) 98.8
Rocket Lawyer Incorporated (www.rocketlawyer.com) 98.6
Elastic Path Software (www.elasticpath.com) 98.4
Zuora (www.zuora.com/index.html) 98.4
Rapid7 (www.rapid7.com) 98.1
Marketo (www.marketo.com) 97.9
Zimbio (www.zimbio.com) 97.8
Neohapsis (www.neohapsis.com) 97.7
Atiz Innovation (www.atiz.com) 97.5
DocuSign (www.docusign.com) 97.4
ClickFox (www.clickfox.com) 96.7
Attivio (www.attivio.com) 96.5
HomeAway (www.homeaway.com) 96.3
Jaspersoft (www.jaspersoft.com) 96.3
ParaScale (www.parascale.com) 96.3
Avidian Technologies (www.avidian.com) 94
LucidMedia Networks (www.lucidmedia.com) 94
Nirvanix (www.nirvanix.com) 93
Mob4hire (www.mob4hire.com) 92
Purewire (www.purewire.com) 92
Qtask (www.qtask.com) 92
Reality Digital (www.realitydigital.com) 92
Promisec (www.promisec.com) 91
Top Layer Security (www.toplayer.com) 91
Cast Iron Systems (www.castiron.com) 90
CSA Credit Solutions (www.creditsolutions.com) 90
BrightQube (www.brightqube.com) 88
DealerSocket (www.dealersocket.com) 88
Electric Cloud (www.electric-cloud.com) 88
Bluenog (www.bluenog.com) 87
Netcordia (www.netcordia.com) 86
NetWitness (www.netwitness.com) 86
Pivot3 (www.pivot3.com) 86
Quantivo (www.quantivo.com) 86
Carbonetworks (www.carbonetworks.com)  85
Clarabridge (www.clarabridge.com) 84
Airclic (www.airclic.com) 83
BeyondTrust (www.beyondtrust.com) 83
Complete Genomics (www.completegenomics.com) 83
OpTier (www.optier.com) 83
Concerro (www.concerro.com) 81
Damballa (www.damballa.com) 81
Dyadem (www.dyadem.com) 81
IPextreme (www.ip-extreme.com) 81
KESDEE (www.kesdee.com) 81
Trion World Networks (www.trionworld.com) 81
Yodlee (www.yodlee.com) 81
Quantenna Communications (www.quantenna.com) 80
Dataupia (www.dataupia.com) 79
NextLabs (www.nextlabs.com) 79
YottaMark (www.yottamark.com) 79
Arista Networks (www.aristanetworks.com) 77
Dilithium Networks (www.dilithiumnetworks.com) 77
Reflex Systems (www.reflexsystems.com) 77
WhiteHat Security (www.whitehatsec.com/home/index.html) 77
Pliant Technology (www.plianttechnology.com) 75
Acclarent (www.acclarent.com) 74
INVIDI (www.invidi.com) 74
IQNavigator (www.iqnavigator.com) 74
NeoEdge Networks (www.neoedge.com) 74
PharmaSURVEYOR (www.pharmasurveyor.com) 74
Theorem (www.theoreminc.net) 74
Adaptive Planning (www.adaptiveplanning.com) 72
Aster Data Systems (www.asterdata.com) 72
Ethertronics (www.ethertronics.com) 71
Univa UD (www.univa.com) 71
Bubble Motion (www.bubblemotion.com) 69
Optoplex (www.optoplex.com) 69
OptionEase (www.optionease.com) 68
Mixed Signals (www.mixedsignals.com) 67
Applied Identity (www.appliedidentity.com) 65
Weather Trends International (www.wxtrends.com) 65
Bridgelux (www.bridgelux.com) 64
INRange Systems (www.inrangesystems.com) 62
AppTrigger (apptrigger.com/index.php)  61
Mersive Technologies (www.mersive.com)  60
Cresta Technology (www.crestatech.com) 59
Ontela (www.ontela.com) 59
Neophotonics (www.neophotonics.com) 58
Amitive (www.amitive.com) 57
Birst (www.birst.com) 54
Xunlight (www.xunlight.com) 53
Kovio (www.kovio.com) 48
EoPlex Technologies (www.eoplex.com) 47
ESP Technologies (www.fastesp.com) 46
Microfabrica (www.microfabrica.com) 46
Correlix (www.correlix.com) 45
Everspin Technologies (www.everspin.com) 44
Vumii (www.vumii.com) 43
Mediaspectrum (www.mediaspectrum.net) 42
RecondoTechnology (www.recondotech.com) 40
Adaptive Engineering (adaptiveengine.com) 32
Orasi Medical (www.orasimedical.com) 29
BlackBall (www.blackball.com) 25
Microvi Biotech (www.microvibiotech.com) 25
Eden Park Illumination (www.edenparks.com) 6

SEO for Lead Generation Kit

Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business.

Download our search engine optimization for lead generation kit.

Posted by Lauren Brown on Fri, Jun 12, 2009 @ 07:57 AM

COMMENTS

Many thanks to you for getting me started on my SEO journey. My companies Clutton Cox and Actionmove are currently scoring 71 and 59 respectfully

posted on Friday, June 12, 2009 at 8:54 AM by Paul Hajek


It's amazing how many websites go live without an SEO plan. We launched our blog only 5 months ago, but graded at 97.7 from hubspots software.

posted on Friday, June 12, 2009 at 9:00 AM by Andrew Rodgers


Great list. I'm very curious what you guys think these folks are doing right.

posted on Friday, June 12, 2009 at 9:11 AM by John Haydon


You always have top notch articles and you are high on my list of resources.

posted on Friday, June 12, 2009 at 12:46 PM by Kay H


Great List guys, I just LOVE what hubspot, chris brogan and the others are doing over there. I have sent you guys some leads too. Just thought I would let you know our grade 92/100 for our start up that wasn't featured on the list. http://www.socialnetworkingsandiego.com/ 
keep up the GREAT work 
JustinRFrench  
@justinrfrench

posted on Friday, June 12, 2009 at 10:42 PM by Social Networking San Diego


Thanks for mentioning us (ClickFox) in the list. I know that with HubSpot's help we were able to improve our website grade substantially.

posted on Sunday, June 14, 2009 at 1:36 PM by Amir Dekel


Zen Desk has got to be one of the worse for SEO ever. Zen Desk runs the help forum for Twitter and a couple other name brands.  
 
Completely unhelpful with their internal search engine and completely un-google-able. 
 
http://twitter.zendesk.com/forums/26257/entries 
 
http://www.zendesk.com/ 
 

posted on Sunday, June 14, 2009 at 11:51 PM by Elizabeth Hannan


This is a great chart to show what the newest and successful startups are doing. There is enough social proof that an SEO strategy is one of the core elements to marketing a new business online. Thanks for the rankings!

posted on Monday, June 15, 2009 at 1:07 PM by Vanessa Pagan


Great list and very informative. You guys @ Hubspot always do an incredible job. Thanks!

posted on Tuesday, June 16, 2009 at 1:17 AM by Justin


Great list. Also, did you know that The White House site (http://www.whitehouse.org) also scores at 99.9%? Does it count as a start-up with the new administration?

posted on Tuesday, June 16, 2009 at 11:47 AM by Janet Robbins


Thanks for the add for Mob4hire! With your help we will improve our ranking.

posted on Thursday, June 18, 2009 at 8:19 AM by Paul Poutanen



Comments have been closed for this article.