HubSpot TV - Vanity and Branding on Facebook with Special Guest Jeff Taylor

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Episode #44 - June 12th, 2009
(Episode Length: 32 minutes, 36 second)

Intro

How to interact on Twitter: @mvolpe @karenrubin
Remember to subscribe in iTunes: http://itunes.hubspot.tv
Inboundmarketing.com: New site where you can post questions, learn about inbound marketing, meet others, find and post jobs or sign up for Inbound Marketing University! (Starts next Monday.)

Mailbag

Ken Lauher of Contextweb asks, "How do you measure the effectiveness of public speaking engagements? How do you measure an ROI?"

Doing It Right

Headlines

Vacant Homes in Twitterville

HubSpot released our second report on Twitter - "State of the Twittersphere - June 2009"
News release: World's Largest Twitter Study by HubSpot Reports Over Half of Accounts Don't Tweet
Blog article: Announcing the June 2009 State of the Twittersphere Report
Blog article:
Many Twitter "accounts" are actually not that active:
- 55% of accounts are not following anyone
- 55% of users have never tweeted
- 53% of users have no followers
The "buzz" has driven a lot of tire kickers to Twitter, more than passionate users.
Lots of coverage in GigaOm, SF Chronicle, VentureBeat, NECN, Seattle Post Intelligencer,
Marketing Takeaway: Publish interesting data in order to get PR.

Facebook Goes In-Vain

Facebook (finally!) allows simple "vanity" URLs for profiles and pages (not groups)
Names based on your page or personal name, no "generic" words allowed
No cheating - business page must be from before May 31 and have 1,000+ fans
Announcement: Coming Soon: Facebook Usernames
FAQ: Facebook Usernames Coming Soon for Pages
Marketing Takeaway: Tonight at midnight, get your Facebook vanity URL!

Battle of the Search Engine Marketing

Nobody Recognizes The Chrome Icon, So Google Wants You To Make A Video About It
Google & Firefox have gone inbound with user generated content and creating a buzz: Fox Fever
Bing is going outbound with the marketing blitz
Marketing Takeaway: Today's big brands are being built with inbound marketing.

Authenticity vs. Authority

Authenticity vs. Authority
Seth Godin: "If it's a word game, then authority wins, because authority is about the perception of the consumer. If they believe you an authority, you are. In the long run, of course, authenticity will trump it, because your authority fades without it. The converse is not true. And yes, it's a word game."
Marketing Takeaway: Authenticity with gain you authority, which is what you need to worry about as a marketer.

Special Guest: Jeff Taylor, Monster.com & Eons.com

Forum Fodder

A quick question; if I embed a video from youtube on our website; do the website video views get counted towards the youtube page total views?
(To ask a question that you'd like to appear in Forum Fodder, visit www.inboundmarketing.com/forum)

Marketing Tip of the Week: Get your darn Facebook URL tonight at midnight!

Closing

Learn how to build your business blog into an inbound marketing machine.

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Posted by Rebecca Corliss on Sat, Jun 13, 2009 @ 08:15 AM

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