COMMENTS
There's a lot of truth in this clever blog post about blogs. Listen up people! - Lori
Prashant, a fun take on the 7 Deadly Sins. I believe there is a purpose for "Greed", when it comes to cold calling and it is in the authentic voice that you bring to the conversation on the phone that makes the difference. For B2B, Marketing (especially "demand generation") is a delicate balance of attraction and interuption.
First, Khalil Gibran was a righteous choice.
Absolutely loved this post. Nothing like a reminder...an ethos reminder...to help us stay on track!
@businessethos
@noreenvincent - I see what you mean. For most cold calling is still a necessity but kicking the habit should be the goal?! Thanks for sharing!
@businessethos @lorirobinson - thanks!
Wish all marketers thought this way! Good stuff.
I loved the integration of the seven sins into the barriers to successful marketing. It makes it easier to remember the pitfalls before us and provides clear guidance on our path to success. Pride, identified as the need to be perfect, has definitely been a barrier to creating content. Still working on it and appreciate the vivid reminder.
Great post. I loved it "as is", but would also love to see it expanded as a paper, or maybe a webinar.
Very clever. And great advice. Thanks.
@michaelmallory - Wonderful suggestion - will see if we can expand to other formats!
@johngeraghty - I'm guilty of the same sin - trying to be perfect hurts!
@wayneweeks thanks for sharing!
Thank you for a wonderful, humorous look at inbound marketing. I especially appreciate the reinforcement that inbound marketing techniques are not a "quick fix" and that they do take time - I believe this is especially important for people new to this process to understand! And thank you for risk-taking encouragement - I know how easy it is for me to say "oh, a YouTube video won't be 'professional' looking enough." I will definitely be sharing this post!
Any tips on integrating this into sales training?
You are guilty of pride. Even DMScott recognizes conventional media as a powerful marketing tool. You are selling from the shoes you're standing in ie. you're selling inbound marketing. Why would you embrace anything else? Not all conventional media is interruptive in nature, only theoretically. Lots of folks welcome commercials and when used to generate awareness or desire of an offering, TV especially becomes a very useful tool indeed. When combined with an ecommerce website to further inform a prospect and close a deal, its the perfect combination. Get real.
@jcwhitted - Thanks for sharing your view point and in part I do not disagree with you. In fact the tenets of this post (sharing relevant, quality information, avoiding salesy info when trying to help prospects, respecting your audience with permission based ethics) are inclusive of conventional media.
@taranemeth @jessicaojeda @mattsoreco glad you found the post helpful! thanks.
@danielle There really is nothing new here that good sales people don't know -- keep the conversation focused on the customer -- it's about them. Build relationships and they will buy because they like you. If your people and products are remarkable, your customers will market for you and make it easy for sales (as per Seth Godin's idea virus)! People don't like to be sold but love to buy (Jeff Gotimer - Little Red Book of Selling). Hope this helps.
Thanks for bringing this up. I think it is important to have quality content but it is also equally important to be commenting and gaining some insight from others. People don't know who you are if you living in a bubble.
What I like most about your blog, is that you back up your own words with quality content. Thanks
Just another great blog post in a long line of great ones. Thanks for putting a solid effort into your work.
Great article Prashant. Love the list of the& deadliest. Very informative and really makes you think. Nice job.
#7. Pride. As in - performance anxiety, fear of failure, fear of rejection, trying to get everything perfect; that's probably my worst sin. Thanks for the good post!
As always thanks for a great post. Liked the concise easy to read context you placed this "stuff" in. "Sometimes we.... linger too long trying to perfect our creative."
You were writing directly to me on that one!
This is an excellent example of how to use inbound marketing effectively. Great article, I will pass it on.
Thanks!