COMMENTS
Good article, Rick.
I'd like to see you moonwalk -- now THAT would be remarkable!
Really, guys? I understand that you want traffic, and to connect your messaging to something current, but feels like you're overreaching a bit with this example. There's enough reprehensible behavior in his past that I wouldn't use Jackson to advance my cause. How about a post about the other 2 icons that died this week - Farrah, or Ed McMahon?
Great analogy. His worldwide expanse of influence was akin to social media - perhaps even greater.
Nice post and tribute to Michael Jackson. He was remarkable and even in business we can all learn from him. People will always remember the best of legendary icons. Try and be one in your industry.
- Lori
@brian, Maggie's the moonwalker here!
@huh? You make a good point. While much of his controversy is worth emulating (think Thriller-era videos), we should have dealt with the seriously problematic side of his later controversy. That is obviously not something to emulate.
michael will always be remembered... this was a big lost to the music industry
I would have to agree with the over reaching here. Trying to tie it to the retweeting concept.
My wish? I wish I could get 1/2 as many emails from you so that I would read more of them and they would be of higher quality.
I do like getting them! Very instructional.
Di
The point to the blog is being overlooked by those who would quickly choose to moralize on Michael Jackson the man rather than the message and the media. His ability to generate traffic to his persona and his product is the point, and it doesn't have to be associated with his quirks. "Like his music or not, you had to respect Michael Jackson -- as a content producer and a marketer. He sold over 750 million albums, including Thriller which was 28 times platinum and the largest-selling album ever."
The message here is that something unique gets attention. As the author of the blog put it well: "This is a lesson for anybody trying to attract attention. Audiences are drawn to thought leaders questioning widespread trends, asking sensitive questions and looking for deeper explanations. Michael Jackson did this with his music and his videos; you can do it with content on your business' web site."
That's the message
Anybody reading this post that believes hubspot needs to generate traffic by talking about MJ really is missing the mark.
Anybody that thinks this blog post is creating a deity out of MJ needs to realize that the point here is that creating buzz in a non-traditional way and succeeding in a huge way in doing it, is what we talking about.
Obviously, MJ paid the price of good media and bad media and we all can be subjected to that ourselves. He paid the price in tailoring an odd lifestyle that went along with it. Feeding the media, and making the media.
This IS a current event and if that drives traffic great, because that is what we are all thinking about.
Thanks for the reality check. I for one appreciate it.
PS. No I dont work for hubspot or even know them.
Ditto to the last two posts... the points are; Remarkable, Controversial (provocative) and Copied... I get it...
The King of Pop was truly original. He created a buzz of who he was and what he could accomplish for many years. Great little tribute/analogy to MJ.
Michael Jackson may have given us "Thriller" but let's not forget that he also gave us "Ben".
Today's financial news media informs us that Michael Jackson departed this world to the tune of $400 million in debt. Jackson's balance sheet perpetually was in shambles yet this guy is considered an American icon? No wonder our country is in the process of jack-knifing off a financial cliff. I'll work the rest of my life trying to help people understand that the real "Thriller" is the ability to happily live within one's means and that the popular retirement songs are considerably off key. Michael Jackson personified our national obsession with deficit spending and debt-financed consumption, which is why most Americans will have to keep working way past the benchmark retirement age. Maybe Jackson was envisioning all of this when he wrote "Don't Stop 'Til You Get Enough." However, that would be giving him too much credit.
Guys,
Solid post. Don't sweat huh's response.
In his eyes you're being controversial ; )
good work.
Hmm.. To suggest that MJ was strategic in his approach to generating marketing capital out of his quirks or even his talent - is perhaps a little cynical or maybe the hubsters are being naive? (I doubt that.) I understand the simplicity of the point - great content, generates interest and endures - thus creating opportunity for repeat business - dah dee dah... Even better when backed up with some juicy challenges to what is considered safe or expected tum tee tum. TBH - for me, this post was a post too far. I appreciate the oodles and oodles of interesting, information you send me - I do, but a couple a week would do it chaps. I'm an opportunistic mutt myself, but I'd appreciate it if you'd dial it down a smidge. Oh and Ben was a monster hit - what were you thining?