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Seth Godin: What Does Your Company Want For Its Birthday?

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I just got back from a long drive, after a long weekend with my parents (who are visiting from India).  Geek that I am, as soon as I got home, I started checking email and getting caught up on my reading.  That’s when I came across a thought-provoking recent article from Seth Godin:  What Should I Do On Your Birthday?  (Yes, I’m a big Seth Godin fan.  His stuff makes me think). 

This article had a particular resonance for me because my startup, HubSpot (the company behind this blog) celebrated its third birthday recently.  Hard to believe it’s already been three years — they grow up so quickly!

In any case, in Seth’s article, he writes:  “With all due respect to Hallmark, the idea of sending people cards and presents on their birthday seems both selfish and small-minded. It seems to me that we could think bigger. On the birthday of your company or brand, what would you like your customers to do?”

Here’s my request:  For HubSpot’s birthday, what we’d love from you, more than anything else, is the following:

HubSpot Birthday Wish

Spend a day without pushing your product or service.  Instead, spend that time saying something useful and interesting.  Write a blog article.  Tweet an insight.  Produce a video.  Anything.  Just make your market smarter.

That’s all we at HubSpot wish for our birthday.  Really it is.  Wish granted?  Thanks!

If you do end up granting the HubSpot birthday wish, tweet it with #hubspotwish (or link to this article) and I’ll come check it out.

What’s your wish for your company or brand?


Posted by Dharmesh Shah on Mon, Jul 06, 2009 @ 10:51 AM

COMMENTS

I couldn't have said it better myself! Happy three years in the business! I learn so much from your company! It was been wonderful watching you grow! 
 
 
 
We are going to be at a Team Building workshop the next two days in preparation for the launch of our new website and logo. We will be 34 years old in August and we are changing directions, making sure that our Clients know that we are a full service Real Estate company, and as such are fully committed to their real estate needs.  
 
 
 
Hope you get lots of input! 
 
Amanda Wernick 
 
Funomenal Realtor 
 
Seven Gables Real Estate

posted on Monday, July 06, 2009 at 11:46 AM by Amanda Wernick

You have a great company, Happy Birthday!!! 
 
 
 
You do a great job in sharing valuable content without pitching your services, many could take a lesson from your tactics.

posted on Monday, July 06, 2009 at 12:25 PM by Joyce

I LOVE HubSpot! Happy Birthday! You are leading the way and bringing great value. I have you along with Seth Godin as one of my sources on TwitterFeed. Always happy to spread your knowledge and information!  
 
Brenda Horton 
Hware 

posted on Monday, July 06, 2009 at 12:40 PM by Brenda Horton

Happy Birthday with a 1 year old company I like reading all your postings and hoping that in a couple of years we will be right there along side of you!  
 
 
 
Keep up the good work and keep on growing. 
 
 
 
Nikki Layton 
 
Volo Innovations

posted on Monday, July 06, 2009 at 1:09 PM by Nikki Layton

Happy Birthday Hubspot! 
 
 
 
Along the lines of your wish, I would encourage companies to think about what they could contribute to the betterment of their respective industries. This is where thought leadership and action intersect in a much more substantive way, and will undoubtedly help companies that can do this gain greater visibility and respect.

posted on Monday, July 06, 2009 at 1:22 PM by Bruce Nunn

Nice idea. Guess I've been granting a #hubspotwish every week by publishing a marketing blog post designed to educate and/or inspire not sell. 
 
Living by the 80/20 rule of marketing - 80% useful content, 20% promotion - and striving to teach others how to do the same, just like HubSpot :)

posted on Monday, July 06, 2009 at 2:44 PM by Lisa Almeida

Happy birthday HubSpot. I learn so much from your company and spread the word about your knowledge sharing and services. What more could you want for a present? Keep up the good work - we are all watching and listening intently.

posted on Monday, July 06, 2009 at 4:18 PM by John Trader

Your wish is granted with pleasure. I am a newborn as companies go - just 3 weeks. I have already learnt so much from you, and I apply it, in a much smaller way. 
 
I like passing on information, leads and useful services to the people I meet. It's been great to learn that this is the way to do good business. Just by doing what I like to do - I'm building a links and relationships that will grow corn for me. So happy birthday and thank you.

posted on Tuesday, July 07, 2009 at 3:31 AM by louise david

We are coming up to 10 years and pondering what to do. Your suggestions make so much more sense! Thanks, and happy birthday HubSpot!

posted on Tuesday, July 07, 2009 at 4:15 AM by Rosie Rogers

HubSpot is fantastic and so is Seth 
 
Godin. If you want to help your business while growing yourself read Seth's book "Tribes". It's very good and good for you....... 
 
Jim

posted on Friday, July 10, 2009 at 10:26 AM by Jim Campbell

Happy Birthday Hubspot. Thanks for sharing the wealth of knowledge.

posted on Saturday, July 11, 2009 at 8:04 PM by Justin

Thanks for sharing the wealth of knowledge.

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