Behold our newest music video about rapping marketer, Sir Convert-A-Lot and his obsession with lead conversion and inbound marketing . Original lyrics sung to Sir Mix-A-Lot 's "Baby Got Back."
Who knew marketing could be so fly?
"Baby Got Leads"
By HubSpot's
Rebecca Corliss
Oh my god, Karen, look at his leads
They are sooo hot... Ugh.
He looks like one of those inbound marketers
Those leads... they wanna buy... like right now.
They're just so... ORGANIC!
I like hot leads and I cannot lie
You marketers can't deny
When a lead converts on a target landing page
Cause my offer's all the rage
I get sprung
Write a blog post next
Cause you know that text gets indexed
Make content they can't stop sharing
My podcasts the music's blaring
Oh baby I wanna convertcha
It's fine. Won't hutcha
Organic Google searchers
Makes those leads you got
"Me-Me so nurtured"
Form-filled out break through
You say you wanna get in my queue?
Cold Calling? Appalling
Cause you know my leads come crawling
Come to my website
You found me? Yeah that's right
Leads
Speed
Call-to-action is all they need
I'm tired of marketing teams
Who say outbound is their thang
Take the average rep and ask them that
Inbound's where it's at
So Sales Teams (Yeah)
Sales Teams (Yeah)
Are your leads all gonna close?
(Hell yeah!)
So turn around. Follow up.
Even prospects got to shout.
Baby got leads.
BABY GOT LEADS
Credits
Production:
Direction, Lyrics and Video Editing: Rebecca Corliss (@
repcor
)
Music Mixing: Dan Abdinoor (@
abdinoor
)
Cast
Sir Convert-A-Lot: Vas Leckas (@
vleckas
)
Lead Bro: Brian Cantwell (@
cantwell
)
Lead Lady #1: Karen Rubin (@
karenrubin
)
Lead Lady #2: Rebecca Corliss
Ensemble: The @
HubSpot
Team
|
"Baby Got Leads" by HubSpot is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License . |
Inbound Marketing Blog Feed
Dan Ronken 6:54 AM on July 14, 2009
Oh my, What a way to start the day! Are you really supposed to post a video of this stature before 6am before your unassuming audience consumes their first cup of java??
Love it! Love it! Love it! The best part for sure was "ME-ME so nurtured." Great stuff and I think this has viral written all over it! :)
Toni Anicic 7:30 AM on July 14, 2009
Now this is some serious stuff :) If you make a few more songs I'll have to change my favorite music genre from rock to marketing music :)
Dan Cummings 7:33 AM on July 14, 2009
You don't mess around with video! Nice production and I'm going to pass a link on to a few people as a great example of creative marketing.
Leon Grove 7:59 AM on July 14, 2009
You guys are hot... This is the best I've seen in the marketing world thus far. I am learning so much from you guys. Keep up the good work.
Liz 8:28 AM on July 14, 2009
Hubspot: The Grader, great webinars and certainly, one of the more interesting places to work!
Danusia 8:45 AM on July 14, 2009
Brilliant, I totally agree with @Tony Anicic. Marekting songs as a new playlist on my iPod. Songs with a strong message (marketing or otherwise) are never usually this entertaining.
Can you imagine how many more kids would study hard at school if their less favourite subjects were given this treatment?!?
Tyson Goodridge 9:07 AM on July 14, 2009
Hubspot does it again. NICE work everyone- bravo!
Wondering if you can produce a similar video next month with one of the following artists:
Milli Vanilli
MC Hammer
Neil Diamond?
PLEEEASE?!
Calvin Cox 9:25 AM on July 14, 2009
Great Show Guys... I want to be like Hubspot when I grow up :)
Joe Angrisano 9:32 AM on July 14, 2009
Loved It!!!
Ok... here's a suggestion for your next video. Replace "Thriller" with "Twitter" MJ needs one more tribute right???
Page 9:36 AM on July 14, 2009
Please don't re do Thriller with Twitter. Thats a terrible idea.
@ScottBradley 10:08 AM on July 14, 2009
One Word...BRILLIANT!
Victoria 10:12 AM on July 14, 2009
YOU GUYS KILLED IT AGAIN!!! Great job, once again!
inbound marketing man 10:14 AM on July 14, 2009
i feel bad for the people in this video. how embarrassing.
DJ Waldow 10:23 AM on July 14, 2009
Holy wow. You picked one of my 3 favorite songs of all time (Ice Ice Baby and Sexy Back by JT being the 2 others). Great great great stuff.
Now...how does one get to make a music video appearance (pointing at self now)? I WANT IN.
DJ Waldow
Dir of Community at Blue Sky Factory
Rebecca 11:23 AM on July 14, 2009
The rhyming of "convert ya" and "won't hurt ya" is my favorite part. Oh, and all those whiteboards. Sent it to my favorite whiteboard junkies.
Nicolas Ward 11:35 AM on July 14, 2009
Bwahahaha. Awesome... and I don't even get all the inbound marketing terminology jokes.
Shawn Flanagan 1:08 PM on July 14, 2009
OMG, this was awesome. I was sitting in a library watching this video, laughing hysterically. My headphones were on my head, but not plugged into my laptop. I didn't realize. This is the first time in my life I've actually been reprimanded by a librarian. Someone is a creative genious. It's going to be hard to out perform this one.
Elizabeth Hannan 1:36 PM on July 14, 2009
Thank you, That was a great way to start my day! Keep it up Hubspot!
-Elizabeth Hannan
http://www.twitter.com/elizabethhannan
Kathy Catoe 1:53 PM on July 14, 2009
Yeah Rebecca and team HubSpot! Great to share with the MarCom Gang!
Kathy Catoe
KBear 1:55 PM on July 14, 2009
Weak & Desperate
Rick Falls 2:43 PM on July 14, 2009
What a blast.
That is a heck of a lot of fun.
I need to make one of these "babies" for my business !
Thanks for the juice !
Clay Posey 2:45 PM on July 14, 2009
@repcor - Is that a Grammy or A Webbie I see in your future? OR will you be keynote at SXSW this time?
Sands 3:07 PM on July 14, 2009
Brilliant! Just brilliant. I can't wait to play this during one of our marketing team meetings.
Alvalyn Lundgren 3:08 PM on July 14, 2009
Very clever. This should go viral, along with the orange boa. Nice work, you guys.
Lisa Alvey 3:35 PM on July 14, 2009
Great stuff! You guys ROCK!
Valerie Hernandez 4:38 PM on July 14, 2009
hmmm...does hubspot got diversity? :) J/K
Great one - As always!
Rori Rasel 5:35 PM on July 14, 2009
That was hilarious. I love it. I will use this as a kick off to some of my presentations. This will definitely "get the party started"!
24Seven 5:49 PM on July 14, 2009
Too funny! Keep them coming ... who doesn't need some office humor.
Dave Stone 6:41 PM on July 14, 2009
"Come to my website. You found me? Yeah, thats right." I love this line, but even better is DJ Cantwell using the copy machine as a turntable.
LYNNE OCONNOR 7:11 PM on July 14, 2009
You all are fantastic! That video is now featured on my index page. Thanks for all the great marketing tools as I build my inbound marketing business :)
Phil Lauterjung 7:12 PM on July 14, 2009
I just want to know one thing - where were these guys during the Inbound Marketing University classes? You really need to mix in some of this the next time you do something like IMU. And I don't even like rap - but you guys rocked!
Ruth White-Cabbell 7:21 PM on July 14, 2009
VERY Nice Job! Sent this along to my colleagues. Just what we needed as an afternoon pick me up.
ML 7:33 PM on July 14, 2009
Another good one from Rebecca and team. Where did you ever find a HubSpot logo necklace???
Tony Faustino 9:26 PM on July 14, 2009
Me-Me So Nurtured!! Rebecca, this is great stuff. Congratulations on a great and entertaining video!
LOSERS 3:30 AM on July 15, 2009
call ctrs and marketers are stupid!!!! get a real job!
Mike Rogers 5:40 AM on July 15, 2009
Fantastic! Keep up the great work.
Ridiculous 9:08 AM on July 15, 2009
That is diabolical - only sad marketers could think that is cool!!
Greg 10:57 AM on July 15, 2009
Great stuff. We need more people with spirit like this.
Shelley 12:48 PM on July 15, 2009
OMG SO FABULOUS!
@repcor is my idol.
Joseph Ranseth 12:51 PM on July 15, 2009
This was so funny that I had to share it with my twitter followers. :)
Keep up the awesome work!
http://twitter.com/JosephRanseth
Michelle Foose 2:16 PM on July 15, 2009
THIS IS THE FUNNIEST TEASER YOU GUYS HAVE PUT OUT YET!!!! I LOVE IT!!!!
kirsty aka seventysangel75 4:07 PM on July 15, 2009
that was awesome good one :) loved it u guys a funny as lmao
Lori 6:07 PM on July 15, 2009
"Make content they can't stop sharing." You got it!
Einar Gran 7:15 PM on July 15, 2009
Wonderful! I'm still laughing...
Alexandre Peleltier 10:35 PM on July 16, 2009
Can't stop laughing. I simply imagine someone showing that up in a management meeting to convince execs! Keep the beat Hubspot, you rock! ;-)
Calgary Graphic Design 4:13 AM on July 17, 2009
That's a lot of time you spent pushing a fallacy. "Are your leads all gonna close?
(Hell yeah!)" WHAT? You can close 100%? That's not great marketing, that's just plain impossible.
Ok, maybe there was some poetic license on the song, but I know you could have done better than a weak rant.
Rick Short 8:51 AM on July 17, 2009
More than anything else, this speaks to your orgnization's commitment to the practice.
As a person who has produced videos, I understand how complex and challenging such an endeavor can be. The fact that you got so many people involved (got them to commit to the topic), and got this project done, is impressive.
This tells us all just how dedicated Hubspot is to implementing web2.0 for lead gen.
Dave 1:15 PM on July 17, 2009
Holy christ that was awful. Do us Stumblers a favour, and when you sponsor something, make it goddamn decent. Also, nice employee/paid comments.
Mark Strickland @bizopps 1:44 PM on July 17, 2009
TIGHT! ;-)
Zac Stevens 10:37 PM on July 17, 2009
The vid content is well debatable, as in outbound vs inbound, as committed sign ups and how they arrive at your site are as different as there are industries & niches.
One thing for sure is that making this video would have been great fun. Posting it would have been even more fun. Watching YouTube clickers clicking would have been even further fun.
Best fun of all is knowing that this particular video is an outbound marketing snap that pleases and has a sense of humour, which we all know, is the best form of marketing anything.
Well done guys n gals. Thumbs up from me.
Scott 11:44 AM on July 18, 2009
BRAVO!!!!
Dale 7:54 AM on July 20, 2009
15,000 views on Youtube in 3 days. That says it all right there to me. Pretty good rap too for a commercial. good job
Michelle Berns 7:38 PM on July 20, 2009
Hey guys - this is so great! I love the creativity! Way to go!
Jo Dodds 9:36 AM on July 21, 2009
Rebecca said - The rhyming of "convert ya" and "won't hurt ya" is my favorite part. I definitely won't be showing this to my daughter - after similar rhyming in 'Mamma Mia' she now thinks that's how you pronounce 'you'!!! Excellent video again; looking forward to the next one. Keep it up Rebecca (the other Rebecca that is!).
Q Chen 6:10 PM on July 23, 2009
very fun, very creative and it's also true!
Adam 11:41 AM on July 28, 2009
That was about the hottest thing I've seen in awhile. I loved it!