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"Baby Got Leads" New Inbound Marketing Music Video

 

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Behold our newest music video about rapping marketer, Sir Convert-A-Lot and his obsession with lead conversion and inbound marketing. Original lyrics sung to Sir Mix-A-Lot's "Baby Got Back."

Who knew marketing could be so fly?

"Baby Got Leads"
By HubSpot's Rebecca Corliss 

Oh my god, Karen, look at his leads
They are sooo hot... Ugh.
He looks like one of those inbound marketers
Those leads... they wanna buy... like right now.
They're just so... ORGANIC!

I like hot leads and I cannot lie
You marketers can't deny
When a lead converts on a target landing page
Cause my offer's all the rage
I get sprung
Write a blog post next
Cause you know that text gets indexed
Make content they can't stop sharing
My podcasts the music's blaring
Oh baby I wanna convertcha
It's fine. Won't hutcha
Organic Google searchers
Makes those leads you got
"Me-Me so nurtured"

Form-filled out break through
You say you wanna get in my queue?
Cold Calling? Appalling
Cause you know my leads come crawling

Come to my website
You found me? Yeah that's right
Leads
Speed
Call-to-action is all they need

I'm tired of marketing teams
Who say outbound is their thang
Take the average rep and ask them that
Inbound's where it's at
So Sales Teams (Yeah)
Sales Teams (Yeah)
Are your leads all gonna close?
(Hell yeah!)
So turn around. Follow up.
Even prospects got to shout.
Baby got leads.

BABY GOT LEADS

Credits

Production:
Direction, Lyrics and Video Editing: Rebecca Corliss (@repcor)
Music Mixing: Dan Abdinoor (@abdinoor)

Cast
Sir Convert-A-Lot: Vas Leckas (@vleckas)
Lead Bro: Brian Cantwell (@cantwell)
Lead Lady #1: Karen Rubin (@karenrubin)
Lead Lady #2: Rebecca Corliss
Ensemble: The @HubSpot Team

 

Creative Commons License

"Baby Got Leads" by HubSpot is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.

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Posted by Pamela Seiple on Tue, Jul 14, 2009 @ 05:13 AM

COMMENTS

Oh my, What a way to start the day! Are you really supposed to post a video of this stature before 6am before your unassuming audience consumes their first cup of java??  
 
Love it! Love it! Love it! The best part for sure was "ME-ME so nurtured." Great stuff and I think this has viral written all over it! :)

posted on Tuesday, July 14, 2009 at 5:54 AM by Dan Ronken


Now this is some serious stuff :) If you make a few more songs I'll have to change my favorite music genre from rock to marketing music :)

posted on Tuesday, July 14, 2009 at 6:30 AM by Toni Anicic


You don't mess around with video! Nice production and I'm going to pass a link on to a few people as a great example of creative marketing.

posted on Tuesday, July 14, 2009 at 6:33 AM by Dan Cummings


You guys are hot... This is the best I've seen in the marketing world thus far. I am learning so much from you guys. Keep up the good work.

posted on Tuesday, July 14, 2009 at 6:59 AM by Leon Grove


Hubspot: The Grader, great webinars and certainly, one of the more interesting places to work!

posted on Tuesday, July 14, 2009 at 7:28 AM by Liz


Brilliant, I totally agree with @Tony Anicic. Marekting songs as a new playlist on my iPod. Songs with a strong message (marketing or otherwise) are never usually this entertaining.  
 
 
 
Can you imagine how many more kids would study hard at school if their less favourite subjects were given this treatment?!?

posted on Tuesday, July 14, 2009 at 7:45 AM by Danusia


Hubspot does it again. NICE work everyone- bravo! 
 
Wondering if you can produce a similar video next month with one of the following artists: 
 
Milli Vanilli 
MC Hammer 
Neil Diamond? 
 
PLEEEASE?!

posted on Tuesday, July 14, 2009 at 8:07 AM by Tyson Goodridge


Great Show Guys... I want to be like Hubspot when I grow up :)

posted on Tuesday, July 14, 2009 at 8:25 AM by Calvin Cox


Loved It!!! 
 
Ok... here's a suggestion for your next video. Replace "Thriller" with "Twitter" MJ needs one more tribute right???

posted on Tuesday, July 14, 2009 at 8:32 AM by Joe Angrisano


Please don't re do Thriller with Twitter. Thats a terrible idea.

posted on Tuesday, July 14, 2009 at 8:36 AM by Page


One Word...BRILLIANT!

posted on Tuesday, July 14, 2009 at 9:08 AM by @ScottBradley


YOU GUYS KILLED IT AGAIN!!! Great job, once again!

posted on Tuesday, July 14, 2009 at 9:12 AM by Victoria


i feel bad for the people in this video. how embarrassing.

posted on Tuesday, July 14, 2009 at 9:14 AM by inbound marketing man


Holy wow. You picked one of my 3 favorite songs of all time (Ice Ice Baby and Sexy Back by JT being the 2 others). Great great great stuff.  
 
Now...how does one get to make a music video appearance (pointing at self now)? I WANT IN. 
 
DJ Waldow 
Dir of Community at Blue Sky Factory

posted on Tuesday, July 14, 2009 at 9:23 AM by DJ Waldow


The rhyming of "convert ya" and "won't hurt ya" is my favorite part. Oh, and all those whiteboards. Sent it to my favorite whiteboard junkies.

posted on Tuesday, July 14, 2009 at 10:23 AM by Rebecca


Bwahahaha. Awesome... and I don't even get all the inbound marketing terminology jokes.

posted on Tuesday, July 14, 2009 at 10:35 AM by Nicolas Ward


OMG, this was awesome. I was sitting in a library watching this video, laughing hysterically. My headphones were on my head, but not plugged into my laptop. I didn't realize. This is the first time in my life I've actually been reprimanded by a librarian. Someone is a creative genious. It's going to be hard to out perform this one.

posted on Tuesday, July 14, 2009 at 12:08 PM by Shawn Flanagan


Thank you, That was a great way to start my day! Keep it up Hubspot! 
 
-Elizabeth Hannan 
http://www.twitter.com/elizabethhannan

posted on Tuesday, July 14, 2009 at 12:36 PM by Elizabeth Hannan


Yeah Rebecca and team HubSpot! Great to share with the MarCom Gang! 
 
Kathy Catoe

posted on Tuesday, July 14, 2009 at 12:53 PM by Kathy Catoe


Weak & Desperate

posted on Tuesday, July 14, 2009 at 12:55 PM by KBear


What a blast.  
 
That is a heck of a lot of fun. 
 
I need to make one of these "babies" for my business ! 
 
Thanks for the juice ! 
 

posted on Tuesday, July 14, 2009 at 1:43 PM by Rick Falls


@repcor - Is that a Grammy or A Webbie I see in your future? OR will you be keynote at SXSW this time?

posted on Tuesday, July 14, 2009 at 1:45 PM by Clay Posey


Brilliant! Just brilliant. I can't wait to play this during one of our marketing team meetings.

posted on Tuesday, July 14, 2009 at 2:07 PM by Sands


Very clever. This should go viral, along with the orange boa. Nice work, you guys.

posted on Tuesday, July 14, 2009 at 2:08 PM by Alvalyn Lundgren


Great stuff! You guys ROCK!

posted on Tuesday, July 14, 2009 at 2:35 PM by Lisa Alvey


hmmm...does hubspot got diversity? :) J/K  
 
Great one - As always!

posted on Tuesday, July 14, 2009 at 3:38 PM by Valerie Hernandez


That was hilarious. I love it. I will use this as a kick off to some of my presentations. This will definitely "get the party started"!

posted on Tuesday, July 14, 2009 at 4:35 PM by Rori Rasel


Too funny! Keep them coming ... who doesn't need some office humor.

posted on Tuesday, July 14, 2009 at 4:49 PM by 24Seven


"Come to my website. You found me? Yeah, thats right." I love this line, but even better is DJ Cantwell using the copy machine as a turntable.

posted on Tuesday, July 14, 2009 at 5:41 PM by Dave Stone


You all are fantastic! That video is now featured on my index page. Thanks for all the great marketing tools as I build my inbound marketing business :)

posted on Tuesday, July 14, 2009 at 6:11 PM by LYNNE OCONNOR


I just want to know one thing - where were these guys during the Inbound Marketing University classes? You really need to mix in some of this the next time you do something like IMU. And I don't even like rap - but you guys rocked!

posted on Tuesday, July 14, 2009 at 6:12 PM by Phil Lauterjung


VERY Nice Job! Sent this along to my colleagues. Just what we needed as an afternoon pick me up.

posted on Tuesday, July 14, 2009 at 6:21 PM by Ruth White-Cabbell


Another good one from Rebecca and team. Where did you ever find a HubSpot logo necklace???

posted on Tuesday, July 14, 2009 at 6:33 PM by ML


Me-Me So Nurtured!! Rebecca, this is great stuff. Congratulations on a great and entertaining video!

posted on Tuesday, July 14, 2009 at 8:26 PM by Tony Faustino


call ctrs and marketers are stupid!!!! get a real job!

posted on Wednesday, July 15, 2009 at 2:30 AM by LOSERS


Fantastic! Keep up the great work.

posted on Wednesday, July 15, 2009 at 4:40 AM by Mike Rogers


That is diabolical - only sad marketers could think that is cool!!

posted on Wednesday, July 15, 2009 at 8:08 AM by Ridiculous


Great stuff. We need more people with spirit like this.

posted on Wednesday, July 15, 2009 at 9:57 AM by Greg


OMG SO FABULOUS! 
 
@repcor is my idol.

posted on Wednesday, July 15, 2009 at 11:48 AM by Shelley


This was so funny that I had to share it with my twitter followers. :) 
 
Keep up the awesome work!  
 
http://twitter.com/JosephRanseth

posted on Wednesday, July 15, 2009 at 11:51 AM by Joseph Ranseth


THIS IS THE FUNNIEST TEASER YOU GUYS HAVE PUT OUT YET!!!! I LOVE IT!!!!

posted on Wednesday, July 15, 2009 at 1:16 PM by Michelle Foose


that was awesome good one :) loved it u guys a funny as lmao

posted on Wednesday, July 15, 2009 at 3:07 PM by kirsty aka seventysangel75


"Make content they can't stop sharing." You got it!

posted on Wednesday, July 15, 2009 at 5:07 PM by Lori


Wonderful! I'm still laughing...

posted on Wednesday, July 15, 2009 at 6:15 PM by Einar Gran


Can't stop laughing. I simply imagine someone showing that up in a management meeting to convince execs! Keep the beat Hubspot, you rock! ;-)

posted on Thursday, July 16, 2009 at 9:35 PM by Alexandre Peleltier


That's a lot of time you spent pushing a fallacy. "Are your leads all gonna close? 
(Hell yeah!)" WHAT? You can close 100%? That's not great marketing, that's just plain impossible.  
 
Ok, maybe there was some poetic license on the song, but I know you could have done better than a weak rant.

posted on Friday, July 17, 2009 at 3:13 AM by Calgary Graphic Design


More than anything else, this speaks to your orgnization's commitment to the practice. 
 
 
 
As a person who has produced videos, I understand how complex and challenging such an endeavor can be. The fact that you got so many people involved (got them to commit to the topic), and got this project done, is impressive. 
 
 
 
This tells us all just how dedicated Hubspot is to implementing web2.0 for lead gen.

posted on Friday, July 17, 2009 at 7:51 AM by Rick Short


Holy christ that was awful. Do us Stumblers a favour, and when you sponsor something, make it goddamn decent. Also, nice employee/paid comments.

posted on Friday, July 17, 2009 at 12:15 PM by Dave


TIGHT! ;-)

posted on Friday, July 17, 2009 at 12:44 PM by Mark Strickland @bizopps


The vid content is well debatable, as in outbound vs inbound, as committed sign ups and how they arrive at your site are as different as there are industries & niches. 
 
One thing for sure is that making this video would have been great fun. Posting it would have been even more fun. Watching YouTube clickers clicking would have been even further fun. 
 
Best fun of all is knowing that this particular video is an outbound marketing snap that pleases and has a sense of humour, which we all know, is the best form of marketing anything. 
 
Well done guys n gals. Thumbs up from me.

posted on Friday, July 17, 2009 at 9:37 PM by Zac Stevens


BRAVO!!!!

posted on Saturday, July 18, 2009 at 10:44 AM by Scott


15,000 views on Youtube in 3 days. That says it all right there to me. Pretty good rap too for a commercial. good job

posted on Monday, July 20, 2009 at 6:54 AM by Dale


Hey guys - this is so great! I love the creativity! Way to go!

posted on Monday, July 20, 2009 at 6:38 PM by Michelle Berns


Rebecca said - The rhyming of "convert ya" and "won't hurt ya" is my favorite part. I definitely won't be showing this to my daughter - after similar rhyming in 'Mamma Mia' she now thinks that's how you pronounce 'you'!!! Excellent video again; looking forward to the next one. Keep it up Rebecca (the other Rebecca that is!).

posted on Tuesday, July 21, 2009 at 8:36 AM by Jo Dodds


very fun, very creative and it's also true!

posted on Thursday, July 23, 2009 at 5:10 PM by Q Chen


That was about the hottest</> thing I've seen in awhile. I loved it!

posted on Tuesday, July 28, 2009 at 10:41 AM by Adam


Comments have been closed for this article.