Inbound Internet Marketing Blog

SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics

SUBSCRIBE

The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics. Join 53,183 others and subscribe now!

Subscribe to RSS feed Add us on Facebook! Follow us on Twitter

Get Free Marketing Info!

Get the world's best marketing resources right to your inbox! Join more than 817,000 inbound marketers!

Subscribe by email

Your email:

Listen to this blog!

Work at HubSpot!

JoinTheHubSpotTeam resized 200

HubSpot's Inbound Internet Marketing Blog

Current Articles | RSS Feed RSS Feed

State Of FriendFeed: 14 Things You Probably Don't Know

 

.

If you’ve been following the tech news, you’ve probably heard that FriendFeed (the social media aggregation tool) was acquired by Facebook recently.  The deal itself seems to make sense.  friendfeed logo

I’ve been working on analyzing some FriendFeed data (as part of my larger project of building free social media measurement tools).  The following are the some quick highlights of what I’ve found.  This is based on a somewhat random set of 80,000+ users and 420,000+ posted items aggregated into FriendFeed.  I think the dataset is reasonably large, but I didn’t apply much statistical rigor here so the stuff below is for curiousity/amusement value only.

14 Fun Facts About FriendFeed

1. The top sources for items being pulled into FriendFeed (in order): Twitter, Google Reader, delicious, Facebook, bookmarklet, Flickr, Tumblr, YouTube, digg, and StumbleUpon.

hubspot friendfeed data

 

2.  On average, active FriendFeed users have connected their account to 6.1 external services.  This is higher than I would have thought.  Clearly, those that are using FriendFeed are spending the time to configure their account.

3.  73% of active FriendFeed users have connected their accounts to Twitter.  Among all the services supported by FriendFeed, Twitter is by far the most popular.

4. 41% of users have connected to Facebook.

5.  40% of users have connected their account to a blog.  Seems a lot of people are using FriendFeed to publish articles from their blog.

6.  29% have connected their FriendFeed accounts to Flickr.

7.  24% of users have connected to digg.

8.  23% of users have connected to LinkedIn

9.  18% of users have connected to Google Reader.  I was surprised at how many people have connected their Google Reader accounts.  This is a relatively non-promoted feature and you’d really have to go looking for it to find it and use it.  I’m guessing FriendFeed users are much more sophisticated than the average user — even the average social media user.

10.  Of the users that have connected their Twitter accounts, about 69% of them have the same username on both FriendFeed and Twitter.

11.  The following are the users with the highest number of subscribers:

  • scobelizer (Robert Scoble)
  • evhead (Evan Williams)
  • laughingsquid (Scott Beale)
  • davew (Dave Winer)
  • loic (Loic Le Meur)
  • chrisbrogan (Chris Brogan)
  • steverubel (Steve Rubel)
  • timoreilly (Tim O’Reilly)
  • guykawasaki (Guy Kawasaki)
  • bret (Bret Taylor — co-founder of FriendFeed)
  • jowyang (Jeremiah Owyang)
  • cnnbrk (CNN Breaking News). 

Not many big surprises.  Interestingly, only 2 of these power users are from the east coast (Steve Rubel and Chris Brogan), most are from California.

12.  On average, users have 186 subscribers and subscribe to 128 people.  If you’re a bit surprised that the number of subscribers is higher than the number of subscriptions, don’t worry — I was too.  I have a theory as to why this is, but I need to do more analysis to prove it or disprove it.

13. The average number of comments on a FriendFeed item is 0.31 (basically, one comment for every 3 items).

14.  On average, users have joined about 4 rooms.  Less than half of the users have joined any rooms (but those that have, join 8.3 rooms).

Are you a FriendFeed user?  Does the recent Facebook acquisition impact how (or if) you’ll use the application?

Upate:  Found an issue in the software that was getting stuck on certain users.  Fixed now (I think) and Robert Scoble has now claimed the top of the list in terms of most subscribers.  Sorry Robert -- thanks for stopping by.

Posted by Dharmesh Shah on Thu, Aug 20, 2009 @ 06:35 AM

COMMENTS

Nice post (but)... 
 
How come you missed Robert Scoble off the list of most followed users? He has more subscribers on FF than anyone on your list.

posted on Thursday, August 20, 2009 at 6:58 AM by Jim Connolly


Yeah, that's very weird. I have way more subscribers than anyone on this blog. http://friendfeed.com/scobleizer

posted on Thursday, August 20, 2009 at 7:02 AM by Robert Scoble


14. On average, users have joined about 4 rooms. Less than half of the users have joined any rooms (but those that have, join 8.3 rooms). 
 
What do you mean by less than half?

posted on Thursday, August 20, 2009 at 7:57 AM by pog


I registered for this but have never used it. I think I found it redundant with Twitter and FB. The idea was for FF to become an aggregating hub for folks who use tons of social media, but I think even folks who use one or both of those view them as the hub of their Internet lives. Judging from this post, seems FF has served this function for the really intensive social media user.

posted on Thursday, August 20, 2009 at 7:58 AM by Justin Cambria


I can't figure out the purpose of rooms. So I am the user that "joined 4 rooms for no apparent reason".

posted on Thursday, August 20, 2009 at 8:16 AM by Rachel


Nice to see I'm way above average :) It would also be good to include the number of native posts. While activity is high on imported material, a lot of the interaction for the core group of users happens on native posts. 
 
Not trying to link bait but I host a podcast with Josh Haley dedicated to FriendFeed and we use the real-time features as a chat room during the live recording. Most weeks we have 1,000+ comments in there. http://friendfeed.com/ffundercats-podcast

posted on Thursday, August 20, 2009 at 8:18 AM by Johnny Worthington


Very nice analysis. It seems to confirm the common belief that friendfeed is dominated by early adopter and techy types, and has not really started to enter the mainstream.

posted on Thursday, August 20, 2009 at 8:23 AM by DGentry


Very nice analysis, indeed. It also confirms that the HubSpot team continues on top of its game. A super resource. Thanks, guys!

posted on Thursday, August 20, 2009 at 8:35 AM by Ted Dieck


I have a heck of a lot more subscribers than subscriptions. My count is about 6:1. My theory: It's a pain to subscribe to people on FriendFreed. When I receive notification that I have a new subscriber it takes too many steps for me to subscribe back. I want to just click-click-click like on Facebook and subscribe back, but I can't. You have to click to subscribe, THEN choose the list you want to add them to. I don't have time for the extra click.

posted on Thursday, August 20, 2009 at 8:38 AM by Jennifer James


I was already a member of Pownce and joined Friendfeed, Plurk, and Identica when Twitter was having so much trouble with downtime as a backup to Twitter so I could continue the conversations elsewhere.  
 
I have continued with Friendfeed (where I am also 4byoung) and to a much lesser extent Identica. Pownce no longer exists and I didn't like the UI at Plurk and hated the whole karma schtick--caused too much bad behavior by other users. 
 
Friendfeed has been a little harder to appreciate but it has grown in usefuleness for me over time. I use it as a tool when I want to jump over and have longer posts to comments than I could have on Twitter. And the site helps keep track of others' comments. This has become a more valuable function as Twitter turned off the ability to see comments in reply to your followers who are not on your following list. 
 
I particularly like the use of rooms for chats on various topics. One group I've followed was using Tweetchat and moved over to a room at Friendfeed. The flow of the conversation was much easier. 
 
However, I still use another app to follow the hashtags on a chat so that I can get a transcript of the chat. FF may allow for this but, I haven't figured out how to do this. 
 
I hope with Facebook's purchase of FF that they will continue to innovate and not interfere with the way I use each site. I have different types of conversations over at FB than I do at FF and in turn, at Twitter and other sites (such as LinkedIn where the conversations are more formal). 
 
 

posted on Thursday, August 20, 2009 at 10:29 AM by Brenda Young


I've joined a couple of rooms, but I don't really understand them that well. FF is highly unclear on what they do/are/how to best use them. 
 
On the other hand, I hooked up my account to 19 different services, so I'm ahead of the curve there. :) 

posted on Thursday, August 20, 2009 at 10:48 AM by Otto


I signed up for FF a little while back and I still don't really "get it" enough to use it. I signed up for one group haven't been back to it once. I get occasional requests to approve subscriptions, but for the most part I never found it to be as useful as I had hoped.

posted on Thursday, August 20, 2009 at 10:52 AM by Bryan


As someone new to the game, how can we use this friendfeed-facebook alliance to my advantage, as we try to build a following for our new website?

posted on Thursday, August 20, 2009 at 12:54 PM by Tony Cruickshank


Good question Tony Cruickshank. I too have sites ready to go live any day now.

posted on Thursday, August 20, 2009 at 1:59 PM by Cal Phillips


Just recently I discovered the FF potential because I am connected on many social networking sites. But you brought something new to the recipe now...I was unaware of the "rooms." Gotta try those out. Thank you for this informative report.

posted on Thursday, August 20, 2009 at 2:24 PM by Teasastips


Great break down. It's amazing how all of these networks intertwine.

posted on Thursday, August 20, 2009 at 8:15 PM by Kevin


I am one of those users who don't get it either. I signed up because I don't even know why. I had a discussion at a Tweetup with someone who lives for FF. I still don't get it. Not worth it but if someone decides to subscribe who does get it. Then maybe it is worth while?

posted on Thursday, August 20, 2009 at 11:22 PM by Jamie Favreau


Off to read more about FF and maybe even open an account. Maybe I'll "get it" soon enough.

posted on Friday, August 21, 2009 at 6:03 PM by Jessica Ojeda


To all of you wondering what FriendFeed is... think of it as a Supercharged Twitter: 
- You're not limited to what you post on FF, but it can also automagically pull whatever you posted in other sites (e.g., status updates in Facebook, updates in Plurk, new items you share in Google Reader, etc.) 
- You're not limited to 140 characters 
- You can re-share (re-tweet) whatever you posted on FF (or pulled by FF) automatically 
- You can "like" an item shared by a friend you subscribe (follow), either directly or through a room (more on this below) 
 
As to rooms, the best I can describe it is this: Instead of "following" someone and receiving updates for everything under the sone, you "follow" a certain topic. Kind of like "following" a hashtag instead of "following" a person. In return, when you want to share something on FF, you can specify your 'update' to be sent to your feed and/or one (or more) rooms that you're a member of. 
 
If you think you need help, I'm glad to assist. Just send me a Direct Message. I'm known in FF as pepoluan 
 
And FYI, here's my feed: http://friendfeed.com/pepoluan

posted on Friday, August 21, 2009 at 11:19 PM by pepoluan


BTW, "rooms" are now called "groups". If you visit my feed there, you can see that I've joined to the following groups: 
- Mozilla Firefox: Everything Firefox related. I won't share webpages about Linux iptables here, naturally. I will, though, share webpages about Firefox for Linux 
- Friendfeed Feedback: To give -- and discuss -- feedback for FF 
- Dog Lovers: The title should say it all :) 
- Friendfeed Hacks: Tips & Tricks to tune and over-tune FF to your liking 
- Sinyal Baru: That's an Indonesian-only discussion group on the latest IT trends

posted on Friday, August 21, 2009 at 11:28 PM by pepoluan


Gah... there should be an "Edit" feature here :-/ 
 
BTW, if you want to see what groups are available, visit http://friendfeed.com/groups/search

posted on Friday, August 21, 2009 at 11:29 PM by pepoluan


what the fuck is a friendfeed

posted on Sunday, August 23, 2009 at 5:10 AM by Skeeter Valentine


Well it looks like everyone, including the spammers have beat to the reply area, but I just want to say that I love Jennifer James' comment on why she doesn't subscribe back to her FF subscribers, "I don't have time for the extra click." 
 
I'd love to see (if possible) some stats and projections on how often success or failure on the net comes down to just one click too many.

posted on Friday, September 18, 2009 at 5:36 PM by Julia Stewart


 
tiffany jewelry 
Choose, buy and shop for on sale tiffany jewelry including Tiffany & Co Silver Necklace, Pendants, Bangles, Bracelets, Earrings, Rings and Accessories. 
tiffany co 
Tiffany Bracelets 
Tiffany Necklaces 
Tiffany Rings
We will surprise to find the high quality tiffany jewelry in much. 
Everyone will focus on tiffany and co

posted on Sunday, September 20, 2009 at 2:14 AM by furcoo


Comments have been closed for this article.