COMMENTS
I love your attitude! You're right, too.
Love the analogy! Fresh content is essential to keep visitors coming back.
We add news items regularly, as well as events - it's helped increase traffic tremendously!
Our site has a cause marketing model of "save while you give" to charities and good causes.We have the free resources and content, yet haven't seen the viral expansion as quickly as we would like. Ideas?
@April @Rebecca - Thanks for your kind comments!
@TonyC - Pardon me if I'm suggesting things you've already done/tried. I would highly recommend adding sharing links so people can brag. Imagine tweets coming from your site: "My Business is donating money to XYZ charting because SDfds (LINK TO YOUR SITE)",
Not sure what your Social Media presence is but a good use of LinkedIn and FaceBook above Twitter would be helpful with the viral aspects.
Also content along the lines of "How to Go About Selecting A Charity" or "Make Sure Your Charity Contributions Are Going Where You Would Like"
Hope this helps.
Thanks for the tips - brief but to the point. "Give love to get love" is a good one, and one not normally covered.
Randy
I very much enjoy your content and know I will learn from it. I have a bit of a different tack from a "pure" business web site. I'm developing a web site aimed at "adventure" because I enjoy "adventure" myself. I plan to provide content that is unique coupled with great photos to carry it all along.
Challenge? Yep, but I sure like it.
Thanks again. The knowledge I gain here should help me in my quest.
Very well said. A great reminder.
You guys continue to do it again and again. Great advice today on continuing to add value and grow the content on your site.
I've been very impressed with Hubspot's actions in this regard as well, especially with the new Inbound Marketing community and associated events, etc.
I call dibs on the car! And I always loved snagging the railroads. :-)
Really like the analogy and will incorporate those ideas I haven't already started.
Great article. Maintaining a website is a lot of work, but it is worth the effort.
Fantastic article. I completely agree and try to encourage my customers to provide dynamic content that adds value to their customers' experience, regardless of industry. You have a wonderful analogy that I'll be sure to use in the future!
Nice article, Prashant. As an SEO company, building some sort of "knowledge center" is an important part of our work with clients - the search engines and the "searchers" both love it! Your analogy of Monopoly helps get the point across well.
I recently added tons of value to my website by adding an interactive presentation right to my front page. I get 40% of my visitors to click on it and 100% of them are qualified or disqualified as a result of going through it. Really inexpensive too. Works with Powerpoint and a technology called 'interactors' from Presenternet.com. My qualified leads have tripled from my existing web traffic!
Thank you for a nice post. We have been doing all of this except having a Forum. Thank you for the idea. We will work on it.
All of my blog posts are very basic information on how to use social media to market small business. My clients are often business owners of brick and mortar businesses that have not had a lot of contace with social media. So I try to load my blog posts with good free basic information that they can act on immediately.
Thanks for the insights. One thing I've noticed with many B2B web sites (also similar to monopoly) is that companies spend (invest) money in many areas without any overall strategy. Just because you land on a space doesn't mean you should buy it. Companies need to invest only in web site expansions and content that will contribute to their overall profitability. That discussion would make a great Part 2 post.
I love building and growing my websites, and playing monopoly so this is a great comparison and makes learning important new things fun.
Great post, 5 stars.
This is good stuff. Because it does work like that. For Monopoly and for people and their businesses.
I also like that you linked the idea to adding value instead of going towards ROI directly.
I really like the analogy to the game of Monopoly. You are absolutely right about keeping your site transparent and giving love to get love. Great stuff! -Norene
You're true, it's like a game..
Although we're HubSpot customers I must point out that Park Place + Boardwalk yield a much higher percent of return than Connecticut/Vermont/Oriental
See Here: http://www.hasbro.com/monopoly/en_US/discover/strategy/breakdown/payback.cfm
I also wrote an article on Monopoly and lead generation too:
http://www.referralkey.com/small-business-blog/category/monopoly-and-the-lead-generation-process/
@ChrisO You are absolutely correct. In this case I'm comparing Conn. Ave developed with hotels versus Park Place + Board Walk without any development. The point I'm trying to make is good real estate does squat unless it is developed continuously while a run of the mill real estate can peform really well if you add value to it. Thanks for sharing!!
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