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HubSpot TV - The Ego Episode with Guest Chris Brogan

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Episode #55 - August 28th, 2009
(Episode Length: 27 minutes, 28 seconds)

Intro

• How to interact on Twitter: @karenrubin, @danzarrella, @chrisbrogan with www.HubSpot.tv in your tweet.
• Subscribe in iTunes: http://itunes.hubspot.tv
• Book Giveaway!

Chris Brogan in the House!

• Only two-time visitor on HubSpot.tv
• Trust Agents - NY Times bestseller
• Series of books from Wiley about inbound marketing including:
  • HubSpot book
  • DMS's books
  • Larrry Weber's "Sticks and Stones"
  • Erik Qualman's "Socialnomics"
  • Joel Comm & Anthony Robbins's "Twitter Power"
• Give us the 5 minute explanation of the book?
• Tell us what interesting marketing you have done for the book?
  • JetBlue
  • Book packs
• Inbound Marketing Summit - October 7th and 8th
• Who is speaking? who should go?
• What will I learn?
• Gary V, jets fans, Gillette stadium...

Doing It Right

• Chris Brogan for getting on the NY Times best sellers list
• What was the secret and how did you do it?

Headlines

We Don't Compare Ourselves to Other Airport Restaurants

• "Jerry the general manager explained why in the simple quote that leads this post off. He's busy comparing the place to other restaurants, not to other airports."
• HubSpot Blog not like Salesforces blog, more like ClickZ and Marketing Profs
• Marketing Takeaway: Think bigger than your direct competitors.

Skanks in NYC Outted

• Judge Rules That Model Has The Right To Learn 'Skank' Blogger's Identity
• Skanks in NY posted 5 blog posts last summer about Cohen
• Judge Madden ruled that Cohen had the right to learn the name of the individual who wrote about her. "....Madden found that use of the terms "skank," "skanky," "ho" and "whoring" possibly defamed Cohen because they appeared in captions near photos of the model in provocative poses. "Under these circumstances," Madden wrote, the words combined with the suggestive photos "carry a negative implication of sexual promiscuity.""
• Marketing Takeaway: Don't write slanderous defamatory things about other people on your blog.

Facebook is Hiring!

• Attention Engineers: Facebook is Hiring!
• "Facebook Inc.(they have 1000 employees already) plans to expand its staff by as much as 50 percent this year as it benefits from a surplus of engineers amid the recession, Chief Executive Officer Mark Zuckerberg said."
• Marketing Takeaway: Use the down economy to hire great talent and expand your marketing programes.
• Dan Zarella Marketing Takeaway: Kick your competitors while they are down.
  • "No one else has been hiring," Zuckerberg, 25, said in an interview. "It's been a great environment for us because the economy has helped out."

The Twitter Effect

• Twitter Effect rattles Hollywood
• "Box-office watchers say the dramatic swings may be caused by Twitter and other social networking sites that can blast instant raves - or pans - to hundreds of people just minutes after the credits roll."
• Bruno had a 39 percent box office drop from Friday to Saturday, Twilight dropped 41 percent from Friday to Saturday.
• "Movietickets.com recently ran a home-page poll in which 88 percent of the voting sample said Twitter had no effect on them. Joel Cohen, the company's executive vice president and general manager, thinks "we may be putting too much weight onto the Twitter Effect."
• Marketing Takeaway: You can't hide a bad product behind marketing any more.

Forum Fodder

• How can we deal with negative that are posted to our Facebook Business page?
  
• LiMitch - "My company is hesitant to use Facebook because they do not want to see negative comments posted. We would always simply post information and not allow comments, but that is not the way to utilize social media."

Marketing Tip of the Week: Buy New York Times Best Seller Trust Agents!

Closing

Free Inbound Marketing University Online Training Program

Posted by Rebecca Corliss on Tue, Sep 01, 2009 @ 09:48 PM