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HubSpot TV - User-Generated Content and Bikini Waxes

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Episode #60 - October 2, 2009
(Episode Legnth: 27 minutes, 58 seconds)

Intro

• How to interact on Twitter: @karenrubin & @mvolpe with www.HubSpot.tv in your tweet.
• Subscribe in iTunes: http://itunes.hubspot.tv/
• Marketing Sherpa B2B Marketing Summit - Boston! - http://www.sherpastore.com/demandgeneration09.html
• Announcement! Inbound Marketing Book Launch Party at HubSpot TV
• Details:
  • Date: October 16
  • Time 3:00-5:30pm
  • Location: Brogan Room at HubSpot HQ
  • Perks: Get a free book signed! Doors open at 3:00pm. The show goes live at 4:00pm. Come meet Brian and Dharmesh at the end of the show.
  • Registration Link: http://hubspotbook.eventbrite.com/

Mailbag

• @GregFlyRealty: @mvolpe - Any chance you will be discussing social bookmarking and how that affects inbound marketing?

Headlines

Twitter Launches Lists

• Soon to Launch: Lists
  
• Be Warned, Twitter Lists Will End in Tears!
• Marketing Takeaway: Organize your friends into groups by industry, influence, etc. (Soon!)

HubSpot Launches Automatic Source Based Analytics

• HubSpot Launches a New Marketing Analytics Package: Traffic Sources
• "Marketing analytics show you which traffic source is converting visitors to leads, and which source is converting leads to customers. Marketing analytics let you dive into the data and see how the conversion rate changes over time for each source and campaign."
• Pro Tip of the Day: Right click on the chart to print or save as image.
• Marketing Takeaway: If you are a HubSpot Customer, check out sources! If you aren't a HubSpot customer, look at your web analytics from a marketing perspective to find out what sources are converting to leads and customers best.

Bikini Waxing 101

• Customer Service Gets Personal
• Marketing Takeaway: Customers have a big megaphone online. Treating them right is good marketing.

Vegemite new product naming contest goes bad?

• And the winner is ... a happy little Vegemite
• Unhappy little Vegemites vent their fury over iSnack 2.0
• What should you do with BAD user generated content?
• Marketing Takeaway: Sometimes doing the right thing can still go wrong.  Listen and be responsive as best you can.

Google SideWiki

• Google's SideWiki: Don't Say We Didn't Warn You
• Help and learn from others as you browse the web: Google Sidewiki
  
• He Said, She Said: Google Sidewiki
• How to Claim Your Website’s Google Sidewiki
• Marketing Takeaway: Claim your site on SideWiki using Google Webmaster Tools, but focus interaction in your blog comments and other social networks.

Forum Fodder

• From InboundMarketing.com: Does a blog need to be hosted on the same server as your corporate website?  
• Aaron Davis: I recently switched my blog from an address independent of my site to an address withing my site...www.continuingeducationjournal.com --> blog.internetce.com. While I have completed this, I have moved both onto the same actual server. Will this have any effect on my ability to appreciate its subsequent SEO?
• There is a BIG difference between URL and server.

Marketing Tip of the Week: Remember that great customer service is good marketing.

Closing

Free Inbound Marketing University Online Training Program

Posted by Rebecca Corliss on Sun, Oct 04, 2009 @ 06:32 PM