HubSpot TV - Combining Real Life and Social Media with Guest Tim Hayden

Episode #61 - October 9, 2009 
(Episode Length: 28 minutes, 58 seconds)

Intro

• How to interact on Twitter: @karenrubin, @mvolpe and @gameplanhayden with www.HubSpot.tv in your tweet.
• Subscribe in iTunes: http://itunes.hubspot.tv/
• Announcement! Inbound Marketing Book Launch Party at HubSpot TV -- Details:
  • Date: October 16
  • Time 3:00-5:30pm
  • Location: Brogan Room at HubSpot HQ
  • Perks: First 50 people get a free book! Doors open at 3:00pm. The show goes live at 4:00pm. Come meet Brian and Dharmesh at the end of the show during the book signing. 
  • Registration Link: http://hubspotbook.eventbrite.com/

HuSpot TV Guest: Tim Hayden!

• CEO of GamePlan in Austin, TX

Doing It Right

• We Are Better Than This
• The premise is simple: visitors "light" a candle and leave a message. 8599 as of Thursday at 4PM - less than 48 hours after it went live

Headlines

If PR Dead? The Debate Continues...

• Brian Halligan's article: Is PR dead?
• The Role of PR Firms in Social Media and Inbound Marketing
• "So, is pr dead? Well, the bad news is that as the game has been traditionally played, it is probably dead or near dead. The good news is that there is a major opportunity for new entrants and forward thinking existing agencies to re-invent the industry and provide a whole new set of valuable businesses for their customers."
• Marketing Takeaway - Make sure your PR firm is doing more than SPAMing reporters with press releases.
• Marketing Takeaway 2 - Your offline events can stimulate online conversation.

FTC Regulates Endorsements and Reviews

• FTC Cracks Down on Blogger Payola, Celebrity Tweets
• http://www.ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
• FTC Confirms Bloggers Need Not Fear the $11,000 Fines
• Marketing Takewaway: Be upfront and honest, and encourage your fans to do the same.

Death to Meta Keywords!

• Yahoo Search No Longer Uses Meta Keywords Tag
• Yahoo finally joins Google and stops using meta keywords for search
• Marketing Takeaway: Make great content, get more links, don't sweat meta keywords.

54% of companies BLOCK social media

• Why the 54% of companies blocking access to social media should knock it off
• "a study released yesterday by Robert Half
• Technology, in which 54% of the sample of 1,400 CIOs of companies with 100 or more employees block employees from accessing any social media at work"
  Marketing Takeaway: Set your employees free! Encourage them to be content creators.

Forum Fodder

• Justin Goodman @electricmice: If I have hundreds of landing pages, how should you incorporate them into your navigation?

Marketing Tip of the Week: Think about using in person events to enhance the online communications you are using for inbound marketing.

Closing

Free Inbound Marketing University Online Training Program

Comments

Posted by Rebecca Corliss on Sun, Oct 11, 2009 @ 06:49 PM