COMMENTS
Pete,
As usual, you are riding that trend wave like a kahuna. I wonder if in the near future we will stop talking about "search" and "social media" because they will both be simply the Web like they were a few years back. The tools themselves become just a part of the framework, and they are taken for granted rather than glorified.
Pete, I think you're right about this stuff. The search inside your network is huge. On top of google! Since most peoples' networks are small I assume friends of friends will be key. How can brands not suck and be worth making friends with? That's the new SEO but I'll tell you what else -I'll hold it against them if any of my friends befriend and thus pollute my search results with KFC or Hollywood Video
@John. As a "tool maker", I'm hoping the tools don't fade into the background. But, I do think the tools will be a lot less important than what you do with them. I can kick a ball, but I can't bend it like Beckham, nor am I as pretty as he is. :-)
@website promotion blog... Please use your name next time you comment. We don't like to overtly plug our software on our marketing blog, but our blog software already does what you talked about. So, yes, we certainly agree that the blog is the center of both SEO and social media.
@Marshall. Thanks for your insight and validation. Big brands won't ever get it. Nor will most of us ever want to be friends with the intern at Hollywood Video that mans the Twitter account on behalf of the CEO who must get Tweets approved by the VP of marketing. But, I'll be sure to go unfriend the KFC franchise I follow :-)
Just a geeky point of contention here -- In the image with the gears, the Search gear, if traveling in the direction indicated by the arrow, would actually wind counter to the other three gears. So the SEO pump doesn't work. (Or is there a metaphor that I'm missing?)
Good catch, Matt. I was just making sure you were paying attention.
nice article, i got informations from the post, what i have searching
I agree with Peter. I always thought social media was for people with too much time on their hands or no life. I'm changing that thinking and getting on this train so I won't be ran over by it.
Brad Webb
Great article. The news in the real-time search arena will surely benefit the early adopters of social media for business and an established social media presence will play an increasing role in securing organic search traffic for these companies.
Thanks for this article Pete, this just reconfirms what ive been trying to mention to those people who think that social media marketing is still irrelevant.
Within a year we will see a shift to b2c marketing using sm as a large number of smes are looking for cost-effective small business marketing
Regards
Vahe
I hope with the many social network sites will become a profitable medium to generate good traffic to my site, would also turn a profit and I am very pleased with the article is very helpful.
Pete,
You could've charged for this article. :)
What you've described is what I have been referring to as SEO is becoming SO. The "e" (engine) is becoming less dominant in delivering search results because content is indexed and propagated widely across the web. The web is becoming social. In the next decade the term "social media" will be so "yesterday."
It's like calling an iPhone a cell phone. It's true, but it's much more than a cell phone. The new web is so much more than static search results. For marketer's it's all about creating a broad footprint with (good) content and engaging people with it as you've done with thie article.
Nice!
According to me, both ‘search’ and social media will co-exist. Think of the old times when we had the phone directory and the phone. The directory is the modern day’s ‘search’ and the phone the social media gateway.
Why is social media making so much noise? It’s simply because few could imagine that connecting with each other from one corner of the globe to another would become so simple. The bubble of enthusiasm is akin to new toy in the hands of a child. Social media is a space that was there all along; only it was invisible to us.
Those who speak about social media’s ‘inevitable’ supremacy over search obviously miss a big point. Search engines automatically plough through billions of pages all over the world to bring the best answers to queries. Compare that to social media which expands mainly through referrals and that is where it is limited so far gathering information is concerned.
In fact the agreements Twitter now has with Google and Bing to mine the tweets will make the search even more powerful than ever. Looking at my site stats I’m pretty confident that that is what is going to happen.