COMMENTS
All your writing on Social media are really very great, after reading your article on twitter, facebook I am going crazy about on social media.
A good study but i'd take your caveat a step further to say it does not show causaility. It may be showing us that these companies think differently in how they engage their customers. The social media element is just the manifestation of how they think.
Nice correlation between financial performance and customer relationship (online,social). But how did you compare both. Please elaborate in depth.
I am really influenced with this study.Could you please tell us,which social media performed best in this financial boost of companies?
Social Media Optimization really helps in marketing products and services. No wonder these brands stand out from the rest as they are really taking advantage of the social media for off page promotions.
Thank you for this meaty information. Cool blog!
This is such a nice piece of information. I do believe social media helps when it comes to marketing a business online. It's free and works well when it comes to promotions and building brands.
Since launching our blog in March and using Twitter since July - we are noticing a significant web traffic increase.
Now its on to phase two of the project to dramatically increase followers and subscribers - always taking your excellent advice on board of course!
Thank you for all the information on social media. Working in the industry, I need all the help I can get with helping my customers get the information they need about marketing and social media.
It may be showing us that these companies think differently in how they engage their customers.
Excellent site,Thanks for this great post – I will be sure to check out your blog more often.Just subscriped to your RSS feed..
Although we are not yet as large as Starbucks, we have had success with social media also. In our business of hormone replacement therapy, the "word of mouth" success stories of our patients' great health are easily passed along through status updates and comments made. HubSpot gives me lots of new ideas of things to try. People like to communicate great news and the social media marketing has help us to grow while keeping our client patients up to date in "real time". Thanks for the ideas!
If I had as much money as these companies, you can bet I'd be throwing WAY more than others performing more poorly into social media, too.
Like the other commenter said... practically guaranteed that this is not causal.
I think there is a more interesting list in the data than the top 10 listed from the study.
After you account for those companies that are strictly internet based or are influenced heavily by the internet you get a much better list.
The reason I exclude most of those companies is because of my 80/20 rule regarding social media, which you can read on my blog. It is my gut instinct that the remaining companies are customer centric and are driving value from that strategic philosophy rather social media which is a tactical tool.
I plan on doing more research on this before I come to any conclusion, though.
Michael
MtBOK.wordpress.com
Thanks for this post. We are taking advantage of social marketing but want to learn how to leverage it better. Thanks...
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