Brand & Product Pages Make Up 39% of Facebook Pages

    by Jeanne Hopkins

    Date

    December 28, 2009 at 11:59 AM

    Think Facebook is just a tool for your kids in college to organize parties?

    Think again.

    HubSpot's new  State of Facebook for Business report , released today, shows that brand- and product-focused pages represent 39% of all pages. The brand/product category is the largest single category of Facebook pages. Pages for local organizations and public figures each represent about 30% of the total Facebook pages.

    Facebook - Categorization

    The State of the Facebook for Business report was compiled from data collected by  Facebook Grader , a free tool from HubSpot that helps businesses assess the marketing effectiveness of their Facebook pages.

    Other key findings of the report include: 

    • About half of all Facebook pages have less than 500 fans.
    • Only 0.3% of Facebook pages have more than one million fans.
    • In aggregate, musicians and local businesses have the most fans.
    • Although they have fewer overall pages, Italy and the U.K. have more fans on a per-page basis than U.S. pages.

    The report data encompasses 120,000 Facebook pages and thousands of companies.

    Free Report Webinar - Watch the Archive

    To review the findings of the Facebook for Business Report , watch the archived webinar now . Presented by HubSpot's Rick Burnes and Jeanne Hopkins, the webinar will offer deeper insights into report's findings and cover several case studies of businesses using Facebook successfully.

    Live Webinar: How Businesses Are Using Facebook - With New Data & Case Studies (30 minutes)


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