Think Facebook is just a tool for your kids in college to organize parties?
Think again.
HubSpot's new State of Facebook for Business report , released today, shows that brand- and product-focused pages represent 39% of all pages. The brand/product category is the largest single category of Facebook pages. Pages for local organizations and public figures each represent about 30% of the total Facebook pages.
The State of the Facebook for Business report was compiled from data collected by Facebook Grader , a free tool from HubSpot that helps businesses assess the marketing effectiveness of their Facebook pages.
Other key findings of the report include:
- About half of all Facebook pages have less than 500 fans.
- Only 0.3% of Facebook pages have more than one million fans.
- In aggregate, musicians and local businesses have the most fans.
- Although they have fewer overall pages, Italy and the U.K. have more fans on a per-page basis than U.S. pages.
The report data encompasses 120,000 Facebook pages and thousands of companies.
Free Report Webinar - Watch the Archive
To review the findings of the
Facebook for Business Report
,
watch the archived webinar now
. Presented by HubSpot's Rick Burnes and Jeanne Hopkins, the webinar will offer deeper insights into report's findings and cover several case studies of businesses using Facebook successfully.
Live Webinar: How Businesses Are Using Facebook - With New Data & Case Studies (30 minutes)
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Matt Nelson 12:37 PM on December 28, 2009
I have to say some very compelling numbers you have compiled on Facebook over there at Hubspot! What I find most impressive about your report is the overall usage growth of Facebook in just the past year! I mean they basically doubled there fan base from 125 million to 350 million in ONE YEAR! That is incredible and one of the best indicators I have see about how quickly widespread and accepted this platform has become as communication medium for the public and for marketing purposes.
ryan 1:22 PM on December 28, 2009
great overview Jeanne - really looking forward to this webinar!
Daniel 5:48 PM on December 28, 2009
Incredible numbers for facebook,
Well written post with great info as usual from Hubspot, great work guys.
Valerie Reddemann 12:18 AM on December 29, 2009
Hi! Great article. My question is about your Facebook grader. I have both a group page and a fan page. The group page (which is what it defaults to grading) is not used by our company. Instead, we focus on our fan page. How can I see what that grade is? My url is http://www.facebook.com/greenfeet
Thanks!
Gem 10:31 AM on December 29, 2009
Fantastic article. I realy enjoy all the insight you provide here which is helping my stategies online for the DMO I market online. So nice to see that since we are heading for 2000 fans on our fanpage that we are above your 50% statistic. We have a goal for 2010 to reach 2010 fans. We have 3 days to get 300 more. Wish us luck! If you love Ontario Canada and like the Bruce Peninsula, come join us at: http://www.facebook.com/explorethebruce
I am dedicated to high media exposure with video and photo's and it seems to draw the people! Having fun while shooting helps also and takes away the market"y" feel to it. Makes more of a community.
Karole 10:37 AM on December 29, 2009
Thanks for the informative article. I tried to get a grade for our Fan page (www.facebook.com/SkyAngelTV) but only got a grade for the user account. Are there other steps I need to take?
Kellee Byrd 10:35 AM on December 30, 2009
Hey Karole and Valerie, what I did is opened my fan page, and copied the url in my browser and then pasted it in the grader. It worked great, and returned a grade on the Fan Page and not my user account. Best of Luck!
Valerie Reddemann 11:22 AM on December 30, 2009
Ok - so am I doing something wrong? I go direct to the FB page grader and copy in my url (http://www.facebook.com/greenfeet) and hit the 'grade' button. All that comes up is a list of websites down below and their page rank. That's all and good but where's the grade for the url I put in the bar? I'm feelin' pretty silly right now.
Karole 1:27 PM on December 30, 2009
Hello, Kellee
I just tried again and it doesn't give me a grade. Not sure why it doesn't work, I'm really interested in this. Thanks.
Shannon Sweetser 1:31 PM on December 30, 2009
Unfortunately, we can't get the ID of the page that facebook uses a vanity url. Try grading the URL in the original facebook format, it looks like this (notice the number in the address):
"http://www.facebook.com/pages/HubSpot/6039999393
Valerie Reddemann 1:49 PM on December 30, 2009
My url does not that address. I have either http://www.facebook.com/greenfeet OR it shows http://www.facebook.com/pages/Greenfeet#/Greenfeet?ref=ts which doesn't work either. How do you get the page url with the number your reference in your Hubspot page. I know most companies are like mine and use their fan page vs their group page
Valerie Reddemann 6:08 PM on December 30, 2009
I think I figured it out. On the home page of the facebook page grader (not through the link above) enter in your business website. when I do that both my group page and my fan page appear with grades. Appears I have a lot of work to do to raise our ranking. Any more tips on how to raise the power of a fan page? Thanks Hubspot!
Karole 6:28 PM on December 30, 2009
Valerie, where exactly is the "facebook page grader home page"? that you pasted your Fan Page URL? I've tried a few more times but still don't get results. Thanks and Happy New Year!
Valerie Reddemann 7:16 PM on December 30, 2009
Hi Karole. Here's the link to the Facebook grader 'home page':
http://facebook.grader.com/
Type in your company name url (I just typed in www.greenfeet.com for mine) and it showed both my group page and my fan page. Let me know if this worked for you!