Have you thought about starting your own podcast? Podcasting is a great way to create interesting and fresh content regularly, develop a following, and encourage your company to get creative.
We've created a company culture around our weekly marketing podcast HubSpot TV. We open our doors to the tech and marketing community at 4:00pm every Friday to come watch the show, and everyone at
HubSpot knows to come grab a seat and enjoy the Marketing takeaways of the week.
Even though we've been doing HubSpot TV for awhile, we we still get a lot of questions on how we do it. So, here is an inside look at how to create a video podcast of your very own.
PART I: SETUP
1) Create shownotes as an outline for your episode. By keeping the show non-scripted, it keeps the flow conversational and minimizes preptime. Our marketing team already has a lot of ongoing tasks, so creating shownotes is key for a weekly podcast when you have many other things to do!
2) Get a livestream.com account and embed the player on a page of your website. Livestream is what you'll use to stream the podcast in real-time. Make sure to embed the player on your own website and direct people to watch the show on that page. That way you control the content around the player, but also get the benefit of the incoming traffic.
3) Set up your iTunes feed. We use Blip.tv to manage our podcast and iTunes feed. Create a blip.tv account where your episodes will live. Then you can walk through the steps to make your itunes feed. Think of a good, descriptive name for your podcast so people searching for similar content in iTunes will find yours!
PART II: FILMING
4) Use a camera that has a firewire output and also records to tape. We currently use a Cannon GL2. It isn't HD, but frankly that type of quality is quite difficult to livestream and tends to lag. By recording to tape, you also have the recording for post-production later.
5) Use an external mic for optimal audio. What works best are lavalier mics, especially if you have a live studio audience. You want to be able to hear your talking heads clearly. If you have multiple people on the show, best would be to mic everyone and use a soundboard to enter it into the camera. (HubSpot TV isn't *quite* there yet.)
6) Record your episode live! This step is pretty straight forward, but the real benefit here is you're timeboxing your film time.
Part III: POST PRODUCTION & PUBLISHING
7) Import the recorded video into iMovie for post production. With the firewire and a Mac computer, you can connect the camera to the computer. Open iMovie and it will automatically prompt to import the footage. After you import, create a "new project" and drag in the footage you want to edit. Then normalize audio volume, clip the beginning and end to remove dead footage, and add fade-in and fade outs! Bam!
8) Add intro and exit credits (and maybe even a theme song too!) Use PPT to create your credits and save it as a JPG. Then you can drag that into your project file, and some transitions between the images and the footages, and your done. Export by going to: Share >> Export using QuickTime. This will give you a .mov file.
9) Upload your footage into blip.tv. After uploading, it will automatically create a flash file (.flv) that you can use for embedding. For the iTunes feed, the paid version can automatically convert your uploaded file into an .mp4 format too and send it to the feed. If you don't want to use the paid account, you can convert your .mov file into a .mp4 file yourself using iTunes. Then upload the .mov as the "Master" and the .mp4 as "Portable (iPod)."
10) Embed the flash video into a blog post with the episode show notes. This increases the visibility of your podcast, potentially helps you get more live viewers or iTunes subscribers. By including the show notes, youre adding searchable content to your blog post instead of only adding the flash video, which Google can't see!
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Rince and repeat every week, every month, or whenever you choose to schedule your podcast. Remember, regular episodes increases viewership and make sure to have fun with it!
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